Find a worthwhile SaaS opportunity for owners of small service businesses with 2–20 employees. I haven’t chosen the business category, problem or product. Start with their problems, consider three opportunities, then choose one.

Research real conversations on Reddit and X and examine three existing alternatives. Aim to support the shortlist with six distinct, relevant conversations across those platforms. Look for repeated frustrations, current workarounds, spending signals and counterevidence. Choose your own research methods using the capabilities available to you. Link the original sources. Explain access limitations and evidence gaps; do not invent sources to meet a count. Popularity alone is not proof that someone will pay.

Assume customers and competitors can use Astra to reproduce competent software quickly. Explain what could be copied in a weekend, what valuable part would still be missing, and why a customer would pay instead of building or switching. Propose a credible way to earn that advantage from zero, including a first-customer strategy and an experiment that could disprove it. The product must deliver value before this advantage exists. Treat defensibility as a hypothesis, not an established moat.

Create an editable Excalidraw canvas with distinct, connected zones for customer evidence, alternatives and opportunity, the main user journey, product screens and visual direction, architecture and data flow, and MVP scope with build sequence. Use a useful combination of images, diagrams and concise annotations, with source links.

Build a polished website that combines the explorable product plan and working prototype in one experience. Build for one primary user role and one core problem. Implement one complete workflow with 3–5 meaningful steps and at most three main product screens. Use realistic sample data and preserve changes across a refresh. Keep research and planning material in supporting panels. Exclude production authentication, payments, live messaging and external integrations; identify simulated behavior clearly.

Deliver the working prototype, editable Excalidraw canvas, planning website and research sources. Verify the main workflow and explain what remains unproven. Make the product and implementation decisions within this scope. Do not contact people, post publicly, purchase services or deploy publicly. Do not claim research or verification you did not perform.
