PTENES
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MODULE 1 - FUNDAMENTALS

✨ Clarity and Specificity

Clarity is the most important principle of prompt engineering. The more specific you are, the better the results.

#1
Most Important Principle
10x
Improvement in Quality
∀
Applies to Everything
🎯

Why Does Clarity Matter?

LLMs interpret what you write literally

LLMs don't "guess" what you want—they follow the words you use. Ambiguity leads to generic and imprecise answers.

1. Be Specific

Details > Generalities

2. Be Direct

Get straight to the point

3. Be Explicit

Don't assume prior knowledge

4. Be Structured

Use formatting to highlight

🛠️

Techniques for Increasing Clarity

Turn vague prompts into precise instructions

1. Use Precise Action Verbs

❌ Vague:

"Talk about SEO"

✅ Clear:

"List 5 on-page SEO techniques with practical examples"

2. Define Parameters

❌ Vague:

"Write a text"

✅ Clear:

"Write a 100-word paragraph"

3. Specify the Audience

❌ Vague:

"Explain blockchain"

✅ Clear:

"Explain blockchain to a bank manager with no technical knowledge"

4. Give Examples of What You Want

❌ Vague:

"Create creative titles"

✅ Clear:

"Create titles in the style of: 'How X Revolutionized Y in Z Days'"

📧

Complete Example: Email

Turning vague into clear

❌ VAGUE

"Help me write an email"

What's missing?

  • • Who is the email for?
  • • About what?
  • • What is the tone?
  • • What is the goal?

✅ CLEAR

"Write an email to my manager requesting approval to attend a conference.

Details:

- Conference: Web Summit 2024

- Cost: R$15.000

- Tone: professional but persuasive

- Length: 3 short paragraphs

Include:

1. Conference Context

2. Benefits for the company

3. Request for Approval"

✅

Clarity Checklist

Before submitting your prompt, ask:

☐ Is the task clear?
☐ Is the expected format defined?
☐ Is the tone/style specified?
☐ Is the size/scope defined?
☐ Is the target audience identified?

🎉 Module 1 Complete!

You’ve learned the fundamentals! Now go to the Module 2: Core Techniques and master Zero-Shot, Few-Shot, and Chain of Thought!

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