PTENES
MODULE 1.1

📈 The Opportunity: AI + Consulting Now

Every company wants an AI strategy. Almost none know how to execute it. That gap is your entry point — and the thesis “minimum input, maximum output” is how you fill it.

6
Topics
~40
Minutes
Basic
Level
Vision
Type
1

📅 Why 2026 Is the Right Time

There is a void huge gap between wanting AI and knowing how to implement AI. Boards expect AI strategy from their teams; the teams don't know where to start. Whoever brings clarity at this moment wins the market—and demand proves the size of the wave.

📊 The demand numbers

  • •28.974 enrolled only in Wharton's "AI Strategy & Governance" course (Coursera).
  • •2.5 million people in Andrew Ng's "AI For Everyone" — hunger for AI on a global scale.
  • •Executive AI strategy programs cost from US$1.000 a US$28.000.
  • •88% of companies already use AI, but only 6% extract real value (McKinsey, 2025) — the gap you fill.
  • •AI consulting market: ~US$22 bi → US$72,8 bi até 2030 (+31.6%/year). And there aren’t enough people: 44% of executives are held back by a lack of expertise.
~85% want to use AI Intent few Execution your opportunity
Vacuum

intent > execution

Demand

millions studying

Urgency

strategy "for 2026"

Advantage

of who delivers

2

🧩 What AI consulting looks like in practice

Forget the glamour. AI consulting is a simple, repeatable process: discover where the company is, find where AI creates real value, and deliver a plan the client can execute. That's exactly what your Factory will automate.

1

Diagnosis

Maps the stack, department pain points, and AI maturity (scale of 1–5). Where the company really is.

2

Opportunity

Identifies quick wins (low effort, high impact) and use cases by department. Where AI pays off.

3

Plan + delivery

30/60/90 roadmap, ROI, governance, and the deck/SOW. Something the client can open on Monday and start executing.

Diagnosis

where it stands

Value

where AI pays off

Plan

actionable roadmap

Delivery

deck + SOW

3

⚡ The thesis: minimal input, maximum output

This is the idea that guides the entire course. You won't sell hours. You'll build a machine once and deliver packages endlessly—with almost zero effort per delivery.

🎯 The leverage principle

Two text boxes (name + description) go in. Nineteen deliverables come out. The intellectual work is already built into the machine; each new deliverable just takes the push of a button.

  • •Freelancers trade time for money—a low ceiling.
  • •A product replaces one-off work with endless deliveries — high ceiling.

💡 Practical tip

Whenever you come across a repetitive task in the course, ask: “Could this become part of the machine?” If so, turn it into a reusable skill or prompt—you’re building your asset, not doing a side gig.

Leverage

1 build, N deliverables

Marginal cost

almost zero

Productize

machine > hour

Scale

high ceiling

4

💰 From tool to income

The same engine opens three monetization paths. You choose — and can combine them. The important thing is to understand what to promise (and what no promise) in each one.

🏢 At your company

Internal diagnosis that prioritizes AI projects and justifies investment. Immediate value, zero risk.

🤝 As a project

Sell the package to a client. Deliver in days what would take weeks to do manually.

🔁 Productized

A recurring offer: diagnosis + follow-up. Predictable revenue, high margins.

✓ What to promise

  • ✓A professional, fast package based on real frameworks
  • ✓Clear priorities and an actionable roadmap
  • ✓A solid starting point for the AI strategy

✗ What NOT to promise

  • ✗Absolute truth — AI researches, but you review and validate
  • ✗Execution-ready—the plan needs people to run it
  • ✗Replace the client’s judgment about their business

💡 Proof that it makes money

Jason Liu (AI consultant) scaled from US$170/hora para US$100.000/mês em um ano — by no longer charging for time and productizing the offer. The engine you’re going to build is exactly this kind of lever.

Internal

zero risk

Project

high-ticket

Retainer

predictable

Honesty

always review

5

🚫 The myth of "I need to be a programmer"

This is the belief that holds most people back—and it's wrong. Claude Code writes, installs, and runs the code. Your role is to direct: describe the goal, review the result, and request adjustments.

✓ What YOU do

  • ✓Describe what you want in Portuguese
  • ✓Reviews, tests, and gives feedback
  • ✓Decides what goes into the package

✗ What CLAUDE CODE does

  • →Write and fix the Python code
  • →Install dependencies and configure .env
  • →Runs the Factory and fixes the errors

// example: what you type to Claude Code

Clone the repo https://github.com/inematds/ai-strategy-factory,
help me configure the API keys and run a quick
analysis of the company "Stripe".
Orchestrate

direct > type

Review

you in control

Iterate

by conversation

No fear

errors are part of it

6

🗺️ How the course works

Five tracks, five levels. You move up one at a time and never get lost: each module wraps up with a Mission a hands-on exercise that gives you a reusable resource.

🥉
Level 1 · Apprentice — fundamentals and setup (you’re here)
🥈
Level 2 · Synthesizer — frameworks + knowledge base
🥇
Level 3 · Builder — reusable skills and agents
💎
Level 4 · Engineer — the end-to-end Factory
👑
Level 5 · Consultant — delivery, sales, and capstone

💡 How to make the most of it

Complete each Mission before moving on. The course builds on itself: the resource you create in one module becomes an input for the next. By the end, the entire arsenal is yours.

Levels

clear progression

Missions

concrete payoff

Resources

accumulated arsenal

Capstone

real client

✅ Module summary

✓
The gap is the opportunity — everyone wants AI; few know how to implement it.
✓
Consulting = diagnosis → value → plan → delivery — and the Factory automates that.
✓
Minimal input, maximum output — build the machine once, deliver infinitely.
✓
You don’t need to program — orchestrated through Claude Code.

🎯 Mission 1.1 — Your consultant thesis

Write 3 sentences (the foundation of your positioning, which we'll refine in Track 5):

  1. Niche: what kind of company do you want to serve?
  2. Pain point: what AI problem do they have today?
  3. Offer: what package will you deliver to solve it?

Success: 3 sentences written. What you gained: the seed of your offer—and clarity on who you’re building the Factory for.

Next module:

1.2 — Anatomy of the Factory (the 19 deliverables and the 3-phase pipeline)