🧩 The suite and the orchestrator
Funnel Builder isn’t just one skill — it’s a suite of specialist skills, each handling one piece: landing page generator, email generator, lead magnet creator, VSL script generator, webinar script generator, quiz flow creator, social content pack, thank-you page creator, upsell creator, headline/hook generator, affiliate kit generator, challenge content generator. At the center of it all, a orchestrator decides who gets in and in what order.
Anyone who builds funnels knows: what always caused delays wasn’t thinking through the strategy—it was write every page, every email, every post, keep everything consistent, and see it through. The suite tackles exactly this execution bottleneck.
Each one masters a type of asset.
Decides who gets in and in what order.
The strategy already exists; it just needs to be produced.
Everything consistent, from start to finish.
🗺️ 11 Funnel Types
The suite supports 11 ready-made funnel types. For each one, it knows the exact asset map — which pages come first, which emails depend on which pages, which scripts need to be written before the sequence. It builds in the right order, every time. You just name the type, and it automatically chooses the map.
Capture via free material.
Direct list growth.
Record, live, replay.
Sales video + page.
Opening and closing sequence.
Low-cost entry offer.
High-value call booking.
Daily content (e.g., 5 days).
Segmented question flow.
Promotion with urgency/scarcity.
Reactivate a cold list.
Onboarding and trial conversion.
📊 Why the asset map matters
- •A webinar needs the script before the registration page sells the event.
- •The reminder email sequence depends on the date and link defined on the page.
- •The lead magnet must exist as a file before the delivery email has something to attach.
From lead magnet to SaaS trial.
Each funnel has its own asset order.
What comes before what, every time.
You name the type, and it chooses the map.
📦 What It Produces
The game-changing difference: it doesn’t deliver outline. Delivers the real file, ready to publish on your platform. Pages with complete copy, full email sequences, the digital lead magnet as a downloadable PDF, social packs with image dimension specifications, and the project folder organized.
📄 Pages & copy
- •Opt-in, sales, VSL, registration — ready-to-use copy.
- •Thank you, upsell, confirmation.
- •Headline and hook variations for A/B testing.
✉️ Emails & assets
- •Sequences: delivery, nurture, cart, follow-up, onboarding, re-engagement.
- •The actual lead magnet: checklist, eBook, worksheet, mini-course, quiz.
- •Webinar/VSL scripts, daily challenge content, quiz flows, affiliate kits.
funil-meu-webinar/ ├── brief.md ├── scripts/ webinar-script.md ├── pages/ registro.html · confirmacao.html · replay.html ├── emails/ lembrete-1..3.md · attended-1..3.md · no-show-1..2.md ├── lead-magnet/ ima-digital.pdf ├── social/ social-pack.md (7 posts + specs de imagem) └── existing/ (cole aqui o que já existe)
💡 Practical tip: treat the magnet as a file, not a draft
Explicitly request the magnet as downloadable file ("and make the lead magnet a downloadable PDF"). The suite then generates the actual PDF—with, for example, all the target ranges for a pool checklist—instead of just describing what it would contain.
Drops straight into the platform.
A downloadable PDF, not an outline.
Social pack with dimensions for each network.
Subfolder by type, everything named.
🚦 How to start a project
Getting started matters as much as the skill. Follow this routine and the results improve dramatically. These are seven short steps that give the suite the right context before it starts working.
A new session for each funnel
Don’t continue an old conversation. The suite isolates each project so nothing leaks from previous work — without this, it might offer to reuse an email from another project.
Describe the offer in one sentence
Who it's for, what they get, how much it costs. "A $27 mini-course for freelancers who want to raise their rates without losing clients" outperforms "a course about pricing".
Paste the existing assets
Have a draft sales page? A course outline? A bio? Paste everything in before starting — it uses your actual content instead of generic placeholders.
Specify the platform and type + goal
Kajabi, ClickFunnels, Webflow, Squarespace, plain HTML. If you don’t specify, it uses clean HTML with notes. Also mention the funnel type and goal (build a list? sell? book appointments?) so it can choose the map.
✓ Good start
- ✓"Start fresh, don't refer to anything from before."
- ✓A clear offer in one sentence, with a price.
- ✓Platform and funnel type named.
- ✓Request the magnet as a downloadable file.
✗ Bad start
- ✗Continue an old chat (context leaks).
- ✗Vague offer ("a course about X").
- ✗Don’t state the platform or type.
- ✗Forget to paste in the assets that already exist.
One session isolated by funnel.
Who · what · how much.
Real content > placeholder.
Defines format and asset map.
📋 Intake, plan, and "build it"
After kickoff, the suite guides you through a intake: asks a few questions (email platform, whether you want a thank-you page, etc.) and builds a complete asset map — every deliverable, in order. You review this plan and give one approval: "build it". From there, it doesn't pause to ask permission for every piece — it goes all the way, saving and confirming each asset.
Start fresh — don't reference anything from other projects. I want to put together a [funnel type] for: [offer in one sentence: who it’s for · what they get · how much it costs] Platform: [Kajabi / ClickFunnels / Webflow / plain HTML] Meta: [build a list / sell a product / schedule calls] Lead magnet: generate a A genuinely downloadable PDF. Existing assets (use them instead of placeholders): [paste drafts, bio, outline...] Tell me what we need to start the project and show me the complete asset map before building.
💡 Practical tip: approve the plan, let it finish
Resist the urge to micromanage. After “build it,” let the suite run—it saves each asset to the folder as it progresses and does a walkthrough at the end. Interrupting it midway is what usually breaks consistency across pages and emails.
Key questions before planning.
Every deliverable, in order, before the build.
"Build it" triggers the entire funnel.
Saves and confirms each asset on its own.
🎬 The funnel in practice: the webinar
To wrap up, a real case. A short brief—a webinar for a trading journal called "Options Vault", at a specific date and time, live, about the importance of keeping a journal, with a free account for anyone who registers—becomes an entire funnel. The suite still reads the brand site to capture the style and branding before building.
Webinar script (~75 min)
From the pre-show ("where are you watching from today?") to the credibility section, content pillars, transition to the offer, Q&A, and closing. With slide notes ("centered logo on a navy background, timer in the corner").
Registration & confirmation pages
Copy and design tailored to the topic, with “this webinar is for you if...” and “it’s not for you if...,” “save my spot” buttons, and confirmation with an add-to-calendar option and a prompt to activate a free account.
Three email sequences
Reminders (immediate confirmation, 24 hours before, 1 hour before, “we’re live”), emails for those who watched (replay + next step), and a no-show follow-up for those who missed it.
Replay page & social pack
A replay page ready to go—just add the video and date—and a social pack of 7 posts (LinkedIn, Twitter) with different angles. All in one folder, with a walkthrough at the end.
📊 The same engine, different funnels
- •Lead generation (pool company): “crystal-clear pool” checklist → index page that addresses the pain point, landing page, thank-you page, PDF with target ranges, and emails.
- •Lead magnet (mindfulness): opt-in, thank-you page that sells a $7 journal, delivery and check-in emails, and the journal PDF—all from a minimal prompt.
Get the style and branding from the site.
One sentence becomes the entire funnel.
Reminder, attended, no-show.
Webinar, lead gen, or lead magnet.
Output example — the brief that becomes a funnel
From a sentence to the complete package. See the sequence the suite follows, saving each piece as it goes.
🛠️ Practical exercises
Exercise 1 — Choose the right type
Choose 3 of your offers (or make some up) and, for each one, decide which of the 11 funnel types fits best and why. List the first asset the map would require in each case. This trains you to read dependencies.
Exercise 2 — Write the offer in one sentence
Turn a vague offer into a clear sentence in the “who · what · how much” format. Use this template:
Exercise 3 — Create a runnable SKILL.md (minimal orchestrator)
Write a lean funnel orchestrator. Save it as funnel-builder/SKILL.md in your project's skills folder and launch it with an offer brief. It should do intake, show the asset map, and wait for your "build it".
🎯 Module Summary
Next Track:
Track 4 — Automation & Data Skills (n8n, local leads, scoring)