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Seedance Cinema · Module 9/10

UGC Ads II · The Selfie Testimonial

The ad that doesn't look like an ad.

The ad that doesn't look like an ad. The format brands actually pay creators for: front-facing camera, natural light, slightly shaky, deliberately zero production value. Generate this in VERTICAL, 9:16, for TikTok, Reels, and Shorts.

A 15-second vertical video, 9:16, UGC style that looks like it was filmed on a phone's front-facing camera, starring [a relatable woman in her early thirties with a messy bun and a cozy beige cardigan]. Handheld selfie framing with a slight natural shake, soft window daylight in a lived-in bedroom, the subtle room echo of a phone microphone.

AUDIO: no music — only her natural voice and the quiet room tone. It should feel real, not produced.

She holds the [PRODUCT] beside her face and speaks directly to the lens with casual, unpolished energy, perfectly lip-synced: "[Okay, so I did NOT expect this — natural two-second hook]." She looks at the product and laughs a little. "[A benefit line that sounds genuine, spoken like a friend, not a script.]" Then she leans a little closer to the lens: "[Casual sign-off, e.g.: Just try it. Seriously.]"

Include natural imperfections: a small framing adjustment midway through the video, a blink and a smile, the authentic energy of a real creator on her third take. No on-screen text, no logos anywhere except the product label.

Customize: set the generation itself to 9:16 — vertical is a setting, not a prompt line. And resist adding "cinematic" anywhere: UGC converts BECAUSE it’s imperfect. At 15 seconds, this is a 98-credit ad; test three hooks at once.

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UGC Ads I · The Polished Commercial
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UGC Ads III · The Real Product, 30 Seconds