PTENES
Home/UGC Ads — Prompts/Module 5.5

UGC Ads — Prompts · Module 5/7

The Dump

The First Reaction

The First Reaction Ideal for: launches, premium packaging, technology — when the reveal itself is the content.

Create a 30-second UGC creator ad with the Higgsfield MCP for AURA — fictional premium wireless earbuds.

STEP 1 — PRODUCT (gpt_image_2, high quality, 3:4): "Clean e-commerce product photograph of a matte sage-green earbud charging case, lid open showing white earbuds inside, resting on its minimal matte kraft box printed only with 'AURA' in small dark letters, on a light table, soft daylight, photorealistic, no watermark."

STEP 2 — CREATOR (soul_2, 3:4, 2k quality): "Unretouched casual iPhone front-camera style portrait of a woman in her early 20s, straight dark hair with curtain bangs, silver hoop earrings, black long-sleeve top, sitting at a neat table beside a window in a small apartment, neutral daylight, real skin texture, authentic amateur selfie framing, curious and excited expression, no retouching."

STEP 3 — VIDEO (seedance_2_5, omni_reference mode, 9:16, 1080p, duration 30, generate_audio true, both work IDs as image_references):

"Continuous, unedited 30-second vertical video, filmed with an iPhone front-facing camera in selfie mode, handheld, one single take with no cuts. The woman from the reference is sitting at her desk, with the phone propped up or held in one hand, giving off genuine reaction energy. The AURA earbuds box and the sage-green case from the reference are the only products. 0-4s: she holds the sealed kraft box close to the lens: 'Okay, these finally came, and I've been waiting three weeks. We're opening them right now.' 4-11s: opens the box in front of the camera, tilts it to show the case inside: 'Oh, okay... the box is already nicer than my phone's was.' 11-18s: takes out the sage-green case, opens the lid near the lens: 'Listen to that click. And this green... why is this green so good?' 18-25s: puts one earbud in, eyes widen, voice gets a little quieter: 'Oh. Okay. That's... genuinely so much better than what I've been using.' 25-30s: looks at the case in her palm, laughs a little: 'Yeah, these are staying in. Sorry to my old pair.' Realism: real skin texture, neutral daylight, authentic amateur framing, no beauty filter, no cinematic grade, no on-screen text. AUDIO: her real voice synced exactly with the quoted lines, genuine reactions with an improvised feel and brief pauses, real paper and plastic sounds from opening the box synced with her hands, dry room tone, field-recording quality; no music, no water droplets, no bubbles, no synthesized beeps."

Make it your own: the structure follows anticipation → package → product → first use → verdict. The reveal should happen halfway through the video, not at the beginning — the sealed box IS the hook.

The Fit Check Ideal for: apparel, activewear, accessories, jewelry — anything you wear.

Create a 30-second UGC ad with the Higgsfield MCP for a fictional brand of cloud-soft oversized sweatshirts called LOFT.

STEP 1 — PRODUCT (gpt_image_2, high quality, 3:4): "Clean e-commerce product photograph of an oatmeal-cream heavyweight oversized hoodie, thick soft fleece visibly plush, neatly folded on a light linen surface with a small woven label reading 'LOFT', soft daylight, photoreal, no watermark."

STEP 2 — CREATOR (soul_2, 3:4, 2k quality): "Unretouched casual iPhone front-camera style portrait of a woman in her mid 20s, blonde hair in a claw clip, minimal makeup, plain white tee, standing in front of a full-length mirror in a bright bedroom, natural daylight, real skin texture, authentic amateur mirror-selfie framing, relaxed confident expression, no retouching."

STEP 3 — VIDEO (seedance_2_5, omni_reference mode, 9:16, 1080p, duration 30, generate_audio true, both job ids as image_references):

"Continuous, unedited 30-second vertical video, filmed with an iPhone in selfie mode, handheld, one single take with no edits, partly recorded with her front-facing camera and partly in her full-length mirror. The woman from the reference is in her bright bedroom; the oatmeal-colored LOFT hoodie from the reference is the only product. 0-4s: front-facing camera, she holds the folded hoodie and squeezes it: 'This is the hoodie everyone has tucked away. Look how thick it is.' 4-11s: she puts it on over her T-shirt on camera, with her hair clip in, laughing as her head goes through: 'Okay, first of all, it's like putting on a comforter.' 11-18s: turns toward the mirror, phone visible in her hand, checks the fit from the side: 'It's oversized, but it still has, like, a shape? See the dropped shoulder?' 18-25s: returns to a close front-facing shot, rubs the sleeve between her fingers near the lens: 'And the inside is the softest thing I own. I'm not exaggerating.' 25-30s: hands in the front pocket, gives a small shrug: 'I got the oatmeal one. I already know I'm buying the gray.' Realism: real fabric texture and drape, natural daylight, authentic amateur framing, no beauty filter, no cinematic grade, no on-screen text. AUDIO: her real voice synced exactly with the quoted lines, light and playful tone, soft fabric sounds as she puts it on, dry room tone, field-recording quality; no music, no water droplets, no bubbles, no synthesized sounds."

Customize: texture close-ups sell fabric better than any adjective — always script a scene where the material touches the lens. The closing line, "buying the gray one," is a proven pattern: intent to buy again is the strongest review possible.

The Hands-and-Voiceover Ad Ideal for: kitchen gadgets, home goods, stationery — when the product should be the only star.

Create a 30-second UGC product ad with the Higgsfield MCP for FORGE — a fictional Japanese steel chef's knife. No creator on screen: hands and voiceover only.

STEP 1 — PRODUCT (gpt_image_2, high quality, 3:4): "Clean e-commerce product photograph of a chef's knife with a hammered Japanese steel blade and dark walnut handle, lying on a light wood cutting board beside a ripe tomato, natural kitchen light, photorealistic, no watermark."

STEP 2 — no creator portrait for this one. Instead, generate a scene anchor (gpt_image_2, high quality, 3:4): "First-person POV looking down at a light wood cutting board on a kitchen counter, a woman's hands with short, clean nails resting at the edge, a ripe tomato and fresh herbs beside the board, natural window light coming from the left, authentic iPhone photo, photorealistic."

STEP 3 — VIDEO (seedance_2_5, omni_reference mode, 9:16, 1080p, duration 30, generate_audio true, both job IDs as image_references):

"Continuous, unedited 30-second vertical video, filmed handheld with an iPhone in a single take with no edits, first-person POV looking down at the cutting board, as in the reference. Only the cook's hands and the FORGE knife from the reference appear — no face, no body. A relaxed female voice narrates over the video, like she's talking to a friend, not like a commercial presenter. 0-4s: her hands lift the knife off the board, tilting the hammered blade in the window light. VO: 'I put off buying a real knife for years. Biggest kitchen mistake I ever made.' 4-11s: she slices the tomato with slow, effortless strokes, paper-thin slices falling away. VO: 'Look at this. No sawing, no squashing. The weight just does it for you.' 11-18s: she rocks the blade over a pile of herbs, quickly and confidently. VO: 'This is the part that got me. It makes you feel like you know what you're doing.' 18-25s: she wipes the blade with a cloth and sets it on the board, label side up. VO: 'It's one knife. It replaced four of mine.' 25-30s: hands still, knife centered on the board in the light. VO: 'If you cook at all... this is the one thing worth the money.' Realism: real hand and skin detail, natural kitchen daylight, authentic amateur POV framing, no cinematic grade, no on-screen text. AUDIO: warm natural female voiceover exactly on the quoted lines, real knife-on-board sounds synced with each cut, dry kitchen room tone, field-recording quality; no music, no water droplets, no bubbles, no synthesized sounds."

Make it your own: first-person perspective works when the payoff is visual — cutting, pouring, peeling, clicking. Match each narration line to what your hands are doing at that exact moment; the mismatch is what makes the narration feel fake.

The Honest Reaction Ideal for: food, drinks, snacks — the reaction is the entire ad.

Create a 30-second UGC creator ad with the Higgsfield MCP for VOLT — a fictional sparkling yuzu energy water with zero sugar.

STEP 1 — PRODUCT (gpt_image_2, quality high, 3:4): "Clean e-commerce product photograph of a slim sleek matte-white beverage can with a thin yellow band, label reading 'VOLT · Sparkling Yuzu · Zero Sugar', beads of condensation on the can, on a concrete kitchen counter, bright daylight, photoreal, no watermark."

STEP 2 — CREATOR (soul_2, 3:4, quality 2k): "Unretouched casual iPhone front-camera style portrait of a man in his early 30s, athletic build, buzzed hair, gym t-shirt, standing in his kitchen with a fridge behind him, bright daylight, real skin texture with light post-workout flush, authentic amateur selfie framing, skeptical half-smile, no retouching."

STEP 3 — VIDEO (seedance_2_5, mode omni_reference, 9:16, 1080p, duration 30, generate_audio true, both job ids as image_references):

"Continuous, unedited 30-second vertical video, filmed with an iPhone front-facing camera in selfie mode, handheld, one single take with no edits. The man from the reference is in his kitchen, holding the phone at arm's length and giving off skeptical energy. The VOLT can from the reference is the only product. 0-4s: he holds the can close to the lens, unimpressed: 'Every energy drink says it doesn't taste like battery acid. Every energy drink is lying.' 4-11s: turns the label toward the camera: 'Sparkling yuzu, zero sugar. Sure. We've heard that before.' 11-18s: opens the can in front of the camera, takes a real, slow sip, pauses, furrows his brow, then shows genuine surprise: 'Wait.' 18-25s: looks at the can, then back at the lens: 'Does this actually taste like... really good lemon soda? Where's that artificial sweetener taste?' 25-30s: takes a second, longer sip, points at the can: 'Okay. I take it back. This one isn't lying.' Realism: real skin texture, bright kitchen daylight, authentic amateur framing, no beauty filter, no cinematic grade, no on-screen text. AUDIO: his real voice synced exactly to the quoted lines, dry sarcastic delivery turning to surprise, real can pop and hiss as it opens and soft carbonation synced to the sip, dry kitchen room tone, field-recording quality; no music, no water droplets, no synthesized sounds."

Customize: the skeptic-to-convert arc beats direct praise for anything edible — the first ten seconds take aim at the category, not the product. The single word 'Wait.' after the sip is the whole ad; keep a moment of silence like that.

← Previous
The Nighttime Routine
Next →
Bring your own product