E1 · Four reminders
20 minPut the template's reminders on your calendar: weekly, monthly, day 30 and day 60 after your next publication.
Done when: your calendar has 4 recurring or dated reminders, each with the task written out.
Lesson 8 · 20 min
Weekly and monthly cadence and the Plan B for days 30 to 60
SEO pays off in weeks and months, not days. What makes the result is the routine: one look per week, one battery of checks per month and, between days 30 and 60, an answer for each symptom instead of giving up. And one precaution almost nobody takes: Search Console keeps only about 16 months. If you don't archive, you lose your own history.
Start the lesson
In this lesson you will
- 1The cadence: week 0, each page, weekly, monthly
- 2Why archive Search Console
- 3Plan B: one symptom, one answer
- 4Practice in a simulated conversation and build the dated plan
Goal: set up the weekly and monthly routine, archive the history and choose the right answer for each symptom from days 30 to 60.
01The whole routine
Click each block.
Click each block in the diagram to see what it does.
A little each week, always. This routine is what separates signal from scare.
02Routine, Plan B, and archive
Click each step.
1. Weekly
Pick a fixed day and time. Run the export (or the spreadsheet), inspect the key URLs, and write down one decision.
One decision per week is enough: change a title, write a topic, strengthen a page.
At INEMA
The weekly report runs every Tuesday morning and only generates files; a person decides and publishes.
2. Monthly
Run the same 20 to 30 questions in the same assistants, in an incognito window, and note whether your site appears, with which address, and who appears in its place.
A paid "share of voice" tool is a sample, not an official score. A local model does not measure what the real AIs answer.
3. Plan B
Read the symptom before acting: few indexed, indexed with no impressions, impressions with no clicks, position 11 to 30 stalled, a drop after publishing a lot.
Each one has a response in the table below.
4. Archive
Save the resumo.csv and the non-branded files from every week in a folder with a backup.
Next step: the gsc-historico tool imports that folder into a local database that never deletes anything and generates the up, down, and topic report.
03The Plan B table, the schedule, and the archive
Replace what is between < > with your own. The gsc-historico commands come from the tool's README; the details of the tool are covered in course 7.
Plan B (inemaSEO method)
| symptom (day 30–60) | likely cause | what to do | |---|---|---| | few pages indexed | crawling, wrong canonical, thin page | URL Inspection, internal links, noindex on the thin ones, request indexing again | | indexed, almost no impressions | keyword with no demand or lack of authority | revalidate with Search Console data; change the topic; backlinks | | impressions with no clicks (CTR < 0.5%) | weak title/description | title with a specific promise and a number; measure for 2 weeks | | position 11–30 stalled | content ok, low authority | external links to the winners; new sections for the queries that showed up | | overall drop after publishing a lot | signal of content at scale | stop, audit with the checklist, merge/remove the weak ones, lower cadence |
Schedule (template)
Every <Tuesday> <9am>: non-branded export + inspection of the key URLs + 1 decision (30 min) Every day <1>: battery of <25> questions in <4> assistants (1 h) Day <30> and day <60> after publishing: read the symptom and apply Plan B Every <Friday>: check that the week went into the archive folder
Terminal · next step: gsc-historico (inemaseo-sistemas)
# import the weekly export folder (re-importing does not duplicate) python3 gsc_historico.py importar <weekly-gsc-folder> --db dados/gsc.sqlite # report for one site: current week × previous week python3 gsc_historico.py relatorio --db dados/gsc.sqlite --site <seusite.com> --saida saida/<seusite.com>
Simulation: illustrative example
| date | assistant | question | cited the site? | address | who showed up |
|---|---|---|---|---|---|
| 01/11 | ChatGPT | how to choose clay for beginners | no | - | store X |
| 01/11 | Perplexity | how to choose clay for beginners | yes | /argila-iniciantes/ | - |
Made-up example. At INEMA, the July/2026 round gave 0 out of 48 neutral answers on Claude: zero is also a number worth keeping.
- Search Console keeps about 16 months of performance data.
- Without an archive, in 2028 you can't compare against 2026.
- gsc-historico uses the same format as gsc_semanal.py and never deletes anything.
04Simulated conversation: the store owner wants to quit on day 45
Simulated conversation for practice. Pick the answer you would give; the comment appears right after.
Online ceramics store owner10 pages published 45 days ago
Choose your answer. The comment appears right after, and the conversation goes on based on your choice.
05Practice: the routine on your calendar
Do it once, and it lasts the whole year.
E2 · The archive folder
20 minCreate the archive folder with a backup and save the most recent week in it (summary and non-branded file, or the spreadsheet).
Done when: the folder exists, has the 1st week saved with the date in the name, and is in a place with a backup copy.
06Test what you learned
The explanation appears after your answer.
Question 1 of 4
The pages are indexed, have impressions, and are stuck between positions 11 and 30. What is the Plan B response?skill
Correct
Content is fine, authority is low. Changing the topic is for those with no impressions.Not this one
Content is fine, authority is low. Changing the topic is for those with no impressions.Review: The Plan B table, the schedule, and the archiveQuestion 2 of 4
Why archive the weekly export if the dashboard already shows the numbers?
Correct
After about 16 months, the starting week disappears. Without an archive, there is no way to compare.Not this one
After about 16 months, the starting week disappears. Without an archive, there is no way to compare.Review: The whole routineQuestion 3 of 4
In the monthly battery, why are the questions fixed?
Correct
A question that changes every month measures nothing. Keep it fixed, across 4 or 5 assistants, with a date and a result.Not this one
A question that changes every month measures nothing. Keep it fixed, across 4 or 5 assistants, with a date and a result.Review: Routine, Plan B, and archiveQuestion 4 of 4
A general drop right after publishing many pages. What should you do?
Correct
It is the sign of content at scale. The response is fewer and better, not more.Not this one
It is the sign of content at scale. The response is fewer and better, not more.Review: The Plan B table, the schedule, and the archiveQuiz complete
You got {a} of {n} right. Get them all right and the lesson is marked as complete.Pick an answer. The explanation shows up after you try.
07The measurement map
Four steps and the exercises for each one. Click an exercise to see its "done when".
Weeks 1 and 2Routine
export and inspection (lessons 2 and 3)
2 exercises
Two weeks logged and key URLs inspected.
View the lessonWeeks 3 and 4Decide
title, topic list, language, goal (lessons 4 to 7)
2 exercises
One measured change, a validated topic, the language decision, and the goal connected.
View the lessonWeek 5 onwardPlan B
calendar and archive
2 exercises
Routine on your calendar and the first week archived.
View the lessonBy the end of the courseThe non-branded number measured every week, the index checked, decisions made with data, and your history kept beyond the 16 months.
16 exercisesTap an exercise to see what to do and the "done when".
- 1/5
Base
Before any decision, the starting number. It is what you compare against.
- 2/5
Routine
Needs the groundwork. The map shows the lesson 2 exercises; the plan below lists them all.
- 3/5
Decide
Needs two weeks of data. The map shows the lesson 5 exercises; the plan below lists them all.
- 4/5
Plan B
Needs the decisions. From here on it's routine: one decision per week, the battery once a month, and Plan B on day 30 to 60.
- 5/5
The whole measurement
Foundation, routine, decision, and Plan B. Only move up a step when the "done when" of the previous one is true.
After measurement comes course 4: getting cited by AIs and measuring that in the official dashboards.
08Generate your plan with dates
Pick the start date and how much time you have per week. The plan respects the exercises that call for waiting.
plano.md
09Take with you
Short routine30 minutes a week, one battery a month, Plan B on day 30 to 60.
Symptom before actionIndexing, impressions, position, clicks: each has its own answer.
ArchiveThe dashboard keeps about 16 months. Your folder keeps it forever.