🤝 Fundamentals of Selling AI
You know how to build. What’s holding you back isn’t the technical side—it’s getting a stranger to trust yourself quickly enough to pay. This course teaches the human side of the AI business: mindset, confidence, closing, and practice.
New here? Prospecting is you reaching out to the client; inbound is them reaching out to you. Discovery call is the first conversation where you discover the problem before proposing anything. All of this is defined within the course the first time it appears.
Look at the five boxes in the middle: none of them is “close the sale.” Each step exists only to raise trust by one level—the contract is a consequence, not the goal.
The 4 tracks
The course follows the natural arc of a sale: first the mindset, then trust, then closing, and finally the scripts you can use as soon as next week. If you’ve never sold anything, start with Track 1.
🧠 Mindset
Start from zero: impostor syndrome, building what you sell, and the identity of someone who sells results, not technology.
🤝 Trust
The sum of micro-sales, gauging a prospect’s interest, call structure, and how to prove your skills without making up a case study.
🪶 Closing
The first small yes, the scope ladder, objections that arise from past failures, and the price you don’t negotiate.
🎬 Practice
Ready-to-copy scripts for calls, email, discovery, pricing, and objections—plus a 30-day plan to get to your first yes.
How studying works here
Read one topic at a time
Each topic presents a principle, a diagram that explains it in two seconds, and, in the hands-on modules, a ready-to-use script for your next conversation.
Highlight important passages by selecting the text, and add a question with one click, right where it came up.
Mark topics as read and track your progress
Progress appears at three levels—module, track, and entire course—and is saved in your browser. No sign-up required.
Return through My Journey
The dashboard brings together where you left off, your open questions, and your notes—with export and import on .json to take your studies to another computer.
Three things you can use today
Paste it into your favorite AI assistant, replace what’s marked between < > and use the answer in your next real conversation. The full version of each one is in Track 4.
🎯 Find out how much the problem is worth
Goal: turn a client’s vague pain point into a number before discussing any price.
Sou consultor de automação com IA. Meu cliente é <tipo de empresa> e o problema é <descreva a dor em uma frase>. Estime o custo mensal desse problema para ele. Peça primeiro os 3 a 5 números que você precisa para fazer a conta, depois calcule, mostre a conta passo a passo e diga qual faixa de preço fica defensável para uma solução.
How to verify: the response should start by asking for data (not guessing), show the math, and end with a price range justified by the size of the problem.
🌡️ Call opening script
Goal: show up to the conversation with structure, gauge the other person’s interest, and get them to talk more than you do.
Monte o roteiro dos 10 primeiros minutos de uma conversa com um cliente novo que ainda não me conhece. Eu vendo <o que você vende> para <tipo de cliente>. Entregue: (1) a frase que explica como a conversa vai funcionar, (2) três perguntas abertas para medir o quanto ele está aberto, (3) três assuntos curtos que eu posso mencionar para ele escolher qual quer aprofundar.
How to verify: all three questions need to be open-ended (not answerable with yes or no), and all three topics need to be client outcomes, not your technical features.
💵 Design the first yes
Goal: define the smallest valuable deliverable a new client will accept without much thought.
Eu vendo <o que você vende>. Desenhe a menor versão possível disso que ainda entrega valor real em até <prazo, ex.: 7 dias>. Devolva: nome da oferta, o que exatamente está incluído, o que fica de fora, prazo, preço sugerido e a frase de uma linha que eu digo na call para propor isso.
How to verify: the list of what’s excluded needs to be longer than the list of what’s included—if it isn’t, the scope is still too large for a first sale.
AI Sales Program
This course is part of a five-course program of independent courses. Each one is self-contained; together, they cover everything from your first client to a sustainable business.
43 Ways to Make Money with AI
The opportunity map and the funnel that turns each one into revenue.
AI Consulting Playbook
Diagnosing, designing solutions, pricing, and delivering AI projects.
AI Sales Fundamentals
Mindset, trust, closing, and ready-to-use scripts for your first sales.
From Zero to Your First AI Client
Auditing, pricing, cold prospecting, and delivering your first project.
Masterclass: How to Sell AI Solutions
The complete picture in a single arc: mindset, offer, prospecting, and closing.