🧭 Masterclass: How to Sell AI Solutions
The entire sales conversation, from the first "hello" to the signed contract. This isn't a persuasion technique: it's guiding method — ask better questions, listen more, read what wasn’t said, and end every meeting with a date scheduled.
New here? Discovery conversation is the meeting where you investigate the problem before proposing anything. Funnel is the path from "I have a concern" to "I signed." Objection is any reason, stated or unstated, for not moving forward. Each term is defined in the course the first time it appears.
Look at the four boxes in the middle: none of them is about "convincing." Each one exists to help you better understand the person—the contract is a consequence of that.
The 4 tracks
Each track covers one part of the same conversation, in the order it happens. You can read them in sequence or go straight to the part that's holding up your process today.
🧘 Method and listening
The four pillars of calm selling and the three levels of listening—how to guide the conversation without becoming someone else.
🩺 Assessment
Root-cause questions, turning pain into a number, and the decision-making stage the person is at.
📡 Reading the room
Five energy signals and three biases that drive buying—with a clear line between influence and manipulation.
🤝 Closing and process
The three-step sequence, pricing and objections at each stage, and the four numbers in your funnel.
What you'll get from the course
📝 Ready-to-use scripts
A five-milestone discovery script, what to say when someone asks about price too early, a closing sequence, and an invitation to the next date.
🤖 Prompts that work
Pre-call research, difficult-client simulation, a library of honest reframes, pipeline cleanup, and an audit of your own process.
📐 Decision criteria
When to disqualify without guilt, when to reduce scope instead of price, and the test that separates influence from manipulation.
🎓 Where to start
AI Sales Program
This course is part of a five-course program of independent courses. Each one stands on its own; together, they cover everything from your first client to a sustainable business.
43 Ways to Make Money with AI
The opportunity map and the funnel that turns each one into revenue.
AI Consulting Playbook
Diagnosis, solution design, pricing, and delivery of AI projects.
Fundamentals of Selling AI
Mindset, confidence, closing, and ready-to-use scripts for your first sales.
From Zero to Your First AI Client
Auditing, pricing, cold outreach, and delivering your first project.
Masterclass: How to Sell AI Solutions
The entire sales conversation in a single arc: method, diagnosis, reading the room, and closing.