Live 01 · Negotiation
Anatomy of three real deals
The signed contract is the beginning of the negotiation—not the end. Cold outreach, a scope change during the call, and delivery under pressure, in three anonymized real cases.
7 lives · strategy block
Seven short, direct videos about the strategic side strategic selling AI services: negotiation, pricing, what companies really buy, exit value, signal vs. noise, tools, and the sale the client didn’t ask for. Each live comes with a vertical version for Shorts/Reels.
Live 01 · Negotiation
The signed contract is the beginning of the negotiation—not the end. Cold outreach, a scope change during the call, and delivery under pressure, in three anonymized real cases.
Live 02 · Pricing
Charging by the hour is a billing method, not a pricing strategy. The product ladder, 3 proposal options, and upfront payment—the model that doubles your income in the first year.
Live 03 · Strategy
The product that sells isn’t the smartest—it’s the easiest to buy. The three reductions, the signs that you’re still selling services, and narrative as infrastructure.
Live 04 · Exit value
Building to sell and building to last are the same thing. The 4 agency archetypes, the buyer’s spreadsheet, and the multiples—the same revenue, twice the value.
Live 05 · Signal vs. noise
The bubble isn’t AI—it’s the shallow way of selling AI. Why 95% of pilots don’t show returns, who truly captured value, and the 4 questions to ask before spending 1 real.
Live 06 · Tools
There’s no best tool—there’s the right one for the stage of the problem. Where no-code breaks down, what a real agent is, and the maturity benchmark that settles the debate.
Live 07 · Sales
Don’t open a new account. Upgrade the account you already have. The 4 practical upgrades and the change in how you ask that turns an old contract into new revenue.