A website that’s easy to understand
Organize pages, identity, and evidence so people and systems can find clear information.
What is
A page needs to present its topic clearly.
Why learn
Working with observable changes avoids measuring success only by a tool score. You improve the site’s usefulness and record what was actually fixed.
Key concepts
Discovery · Understanding · GEO · Evidence
What is
If several services appear only on a single page without specific links, it’s hard to point to a particular item.
Why learn
A specific address makes it easier to look up, reference, and maintain. It also reduces ambiguity when someone shares only one catalog service.
Key concepts
URL · Anchor · Specificity · Usefulness
What is
Name, description, and contacts must represent the same organization.
Why learn
Consistency helps people understand who provides the content and how to get in touch. It prevents contradictions introduced by templates and copied pages.
Key concepts
Identity · Consistency · Relationship · Structured data
What is
Technical statements, numbers, and comparisons need appropriate support.
Why learn
The reader needs to be able to distinguish description, evidence, and hypothesis. This clarity helps evaluate trust and reduces the chance that a promotional sentence turns into an improper promise.
Key concepts
Support · Method · Limitation · Example
What is
A report should point to page, problem, impact, and the smallest correction.
Why learn
Small tasks make the audit actionable. Repeating the same test connects recommendation and outcome without relying on a subjective evaluation afterward.
Key concepts
Finding · Impact · Correction · Retest
What is
Choose an exercise site or one of your own projects and select five pages.
Why learn
Practice prepares the delivery of a useful audit. It also shows that good structure and consistent information can be verified before any publication.
Key concepts
Sample · Inventory · Priority · Verification