When you can build anything, what matters is knowing what not to build
This course doesn't teach you how to code or choose a model. It teaches you how to judge: the questions that separate a product worth bringing into the world from yet another average app in a pile of average apps.
Of the world's apps emerged in the last three to four years. That's product inflation.
Months: the time horizon over which your idea needs to keep earning its place.
Time for a nontechnical person to prove to themselves that their product is worth it.
What you'll know how to do
Run an honest pre-mortem
List the five reasons the idea could fail before spending a week on it, using a ready-to-use prompt.
Filter ideas with tough questions
Real need, shelf life, clone risk, data value, difficulty as a moat.
See where the market is headed
Naivety arbitrage, lagging industries, and products embedded in the daily workflow.
Plan distribution from day one
Communities, low-cost guerrilla tactics, two-sided affiliate programs, and the moments when the market pays attention.
Position your product in one sentence
A pitch that fits in a short video and a user journey that proves value in under two minutes.
Stand out from the average in design and feedback
AI-analyzed replays, onboarding from people who already earn revenue, and users simulated by subagents.
Three tracks: think, filter, launch
Each module includes diagrams, examples, and prompts you can actually run, and ends with a quick three-question quiz.
🧠 The Mindset
The game has changed: building is cheap, judgment is costly. Why the "average app" no longer gets attention, and how to think with productive pessimism.
🔍 Is It Worth Building?
The questions for evaluating an opportunity: real need, staying power, clone risk, data value, difficulty as a moat, and recurring use.
🚀 Launch and Grow
Distribution, positioning in one sentence, the user journey, the content flywheel, design that stands out from the average, and simulated users before launch.
For people who build with AI and want to build the right thing
People who build apps with AI
and have realized that building fast doesn't guarantee anyone will use the app.
People who work with clients
and need to confidently say whether a project is worth the investment.
People who dream of building a SaaS
and want to test the idea while spending as little as possible before making a big bet.
People who teach or lead
and need a set of questions to evaluate their team's ideas.
More than reading: a learning platform
Everything runs in your browser, with no login. The course remembers where you left off.
Automatic progress
Mark topics as read and track your progress by module, track, and course.
Notes and highlights
Select any passage to highlight or annotate. It stays saved in your browser.
My Journey
Pick up where you left off and see everything you've studied in one dashboard.
Themes and reading
Dark, light, sepia, focus, high contrast. Font size and line spacing.
Module quiz
Three questions with answers and explanations to check your understanding.
Ready-to-use prompts
Pre-mortem, idea evaluation, pitch, feedback, and simulated users: just copy and run.
Before you build your next idea, run it through this filter
Start with Track 1. In about 6.5 hours, you'll have a set of questions, a completed pre-mortem, and a launch plan.