PTENES
MODULE 1.1

📈 The Turning Point: why now

The market data that make integrating AI into your profession urgent. Rising adoption, jobs being reconfigured, and measured productivity gains — evidence that this isn’t passing hype, but a shift already underway.

6
Topics
~40
Minutes
Basic
Level
Data
Type
Your progress in this module 0 of 6 · 0%
1

🚀 AI Adoption Has Exploded — From Curiosity to the Norm

AI has moved off the “future trend” shelf and become standard business practice. According to Stanford AI Index 2025, 78% of organizations used AI in 2024—up from 55% in 2023. The leap in a single year shows that adoption has moved beyond isolated curiosity and become operational norm.

📊 The adoption numbers

78%
of organizations used AI in 2024 (vs. 55% in 2023).
Stanford AI Index 2025
~65%
already use generative AI regularly in at least one function — nearly double the previous year.
McKinsey, State of AI, 2024

It’s not just “having AI somewhere”: the McKinsey (State of AI, 2024) indicates that about 65% of organizations already use generative AI regularly in at least one function — almost twice as many as the year before. The curve is steep, and anyone still watching from the sidelines is delaying their own baseline.

78%
Use AI (2024)
+23 pts
Jump vs. 2023
~65%
Generative AI
Norm
Not curiosity
2

👔 What CEOs are saying — every leader becomes technical

Company leaders have already internalized the shift. According to the IBM CEO study cited in the source material, 85% of CEOs say that every functional leader needs to become a technology expert in their own domain. It’s not just the IT team: marketing, sales, finance, legal, and operations — everyone.

🧠 The central idea

Expectations have shifted from “there should be an AI team” to “every leader should master AI in their own area.” Technological fluency is no longer a niche advantage; it’s a job requirement.

  • •AI expertise is expected within from each specialty, not outsourced.
  • •Those who combine professional expertise + AI fluency get to the front of the line.
  • •The CEOs’ message is clear: the bar has risen for everyone, not just engineers.
85%
CEOs (IBM)
Every leader
Become technical
In the domain
Not outsourced
Requirement
Not a differentiator
3

📊 Jobs: what changes by 2030 — created × eliminated

The question isn’t "will jobs disappear?"—it’s "which tasks will change?". The WEF Future of Jobs 2025 (Jan/2025) projects 170M jobs created and 92M eliminated by 2030 — a net balance of +78M. But the number that matters most to you is another one: 39% of the key skills will change during this period.

📊 The 2030 scorecard

170M
created
92M
eliminated
+78M
net balance
39%
skills change

Source: WEF Future of Jobs Report 2025 (Jan/2025).

There is also the exposure estimate: the Goldman Sachs (2023) projects that generative AI could expose the equivalent of 300 million of full-time jobs exposed to automation. "Exposure" is not the same as "elimination" — it means a significant share of tasks can be automated, creating room for those who reconfigure their own work first.

+78M
Balance through 2030
39%
Skills change
300M
Exposed (Goldman)
Tasks
Change, they don't disappear
4

⚡ The real productivity gain—studies with numbers

It’s not a promise—it’s measured. Three independent studies point in the same direction: AI speeds up work and, in many cases, improves quality. And there’s a clear pattern: newcomers gain more than veterans, because AI levels the knowledge base.

1

Customer support: +14% (and +34% for newcomers)

Average productivity rose 14%, with a 34% jump among less experienced agents. Brynjolfsson, Li & Raymond (NBER, 2023).

2

GitHub Copilot: task 55% faster

Developers completed a coding task 55% faster with the assistant. GitHub Copilot.

3

Consulting: +12% tasks, 25% faster, +40% quality

In tasks within AI’s “frontier.” BCG × Harvard/Wharton (2023).

💡 Practical reading

The gains show up within the boundary that AI is good at — and the effect is greater for those just starting out. In other words: AI is the fastest lever for you to level up in your task, not for the company to “cut people.”

+14 / +34%
Support (NBER)
55%
Faster (Copilot)
+40%
Quality (BCG)
Beginners
Earn more
5

📚 Skills in Demand × Skills Losing Demand — What the Market Wants

If 39% of skills are changing, it’s worth knowing which way the balance is tipping. The WEF 2025 separates what's trending (growing demand) from what's losing relative weight. The good news: the trending skills are, for the most part, learnable — and many are human, not technical.

✓ In demand

  • ✓AI & Big Data
  • ✓Cybersecurity
  • ✓Technological literacy
  • ✓Creative thinking
  • ✓Resilience & flexibility
  • ✓Curiosity & continuous learning

✗ Declining (relative weight)

  • ✗Manual dexterity
  • ✗Repetitive clerical tasks
  • ✗Basic reading/writing (in relative terms)

Source: WEF Future of Jobs 2025.

💡 Practical tip

"In decline" rarely means "extinct"—it's relative weight falling. The move is to shift your time from tasks AI can absorb to those that grow in value: judgment, creativity, and the ability to learn quickly.

AI & Data
Skill No. 1
Creativity
Grows in value
Learn
Continuous
Repeatable
Loses weight
6

⏳ Why the window is now open—the Excel advantage

Think of the accountant who learned Excel when spreadsheets arrived. For a while, he delivered in hours what his colleagues did in days—a a real, but temporary, advantage. When everyone mastered the tool, Excel became the floor, not the ceiling. It’s the same with AI: the advantage of adopting it early exists, and it has an expiration date.

55%2023 78%2024 standardsoon Window the advantage is now

Adoption: 55% (2023) → 78% (2024), Stanford AI Index 2025. The advantage of early adoption narrows as it becomes the norm—illustrative diagram.

💡 Practical tip

The advantage of being "the first in your circle" doesn’t last forever. The sooner you rebuild a real task with AI, the longer you benefit from the difference—before it becomes everyone’s baseline. Start now, with the smallest possible step.

Like Excel
Same standard
Advantage
Real, but temporary
Becomes the floor
When everyone uses it
Now
The window is today

Self-check (optional): What do market data say about integrating AI into your profession?

✅ Module Summary

✓
Adoption has exploded — 78% of organizations used AI in 2024 (Stanford AI Index 2025).
✓
Every leader becomes a technician — 85% of CEOs, according to the IBM study cited in the source material.
✓
Jobs are being reshaped — +78M balance and 39% of skills change by 2030 (WEF 2025).
✓
Measured productivity — support +14/34%, Copilot 55% faster, BCG +40% quality.
✓
The window is now — like Excel: a real advantage, but temporary.

Next module

Track 1 · Module 1.2 — The Evolution of AI: from rule-based systems to the agent that works with you.