PTENES
MODULE 1.4

🎯 design-designer

Quick interview, perfect prompt. Turn your brief into an optimized instruction for Claude Design (claude.ai/design) generate landing pages, pitch decks, and clickable apps all at once.

6
Topics
25
Minutes
Int.
Level
UX
Category
πŸ‘€ briefing /design -designer ✦ claude.ai /design briefing β†’ optimized prompt β†’ generated design
1

🧩 What it is / what it does

🎯

Prompt engineer for Claude Design

O design-designer is a skill that conducts a quick interview with the user and then builds a optimized prompt to be pasted into the claude.ai/design. It's based on Claude Design's own system prompt β€” it knows exactly what the model needs to hear to generate the right result on the first try.

βœ“ What it delivers

  • βœ“ Full, structured prompt ready to paste into Claude Design
  • βœ“ Covers: artifact type, audience, visual style, content, palette, interactive behavior
  • βœ“ Eliminating the loop of questions Claude Design would ask in the UI
  • βœ“ Adaptation to the use case: landing page, pitch deck, mobile prototype, clickable app

βœ— What it DOESN'T do

  • βœ— Doesn't generate the design itself β€” only the prompt to take it to Claude Design
  • βœ— Doesn't replace frontend-design (which generates real HTML/CSS through code)
  • βœ— Doesn't produce exportable assets directly in Claude Code
  • βœ— Doesn't work well for complex workflows that require a real back end
claude.ai/design
destination of the generated prompt
system prompt
technical foundation of the skill
interview
structured briefing collection
one-shot design
generates the result all at once
2

🎣 When it triggers

πŸ’‘

Claude Code invokes the design-designer automatically when it detects any of the trigger phrases below in your message. You don't need to know the exact skill name.

Description trigger phrases

1
/design-designer

Direct command β€” explicit skill invocation

2
"prompt for claude design"

Natural request in English

3
"build a claude design prompt"

Brief-building variations

4
"design a landing page prompt"

Focused on landing pages β€” triggers even without mentioning the skill

5
"build me a claude design brief"

Structured briefing request

⚑

Quick Path available

If you say "skip the interview, just build it", the skill skips the interview phase and generates the prompt using the information provided. Useful when you already have the brief ready and just want to format it.

trigger phrase
phrase that triggers the skill
skill description
metadata Claude reads
quick path
shortcut without an interview
explicit invocation
/design-designer directly
3

πŸš€ How it improves your results

🎯

Claude Design is powerful but demanding: it needs dense context to generate something at a professional level. Without a well-structured prompt, it will ask questions or generate something generic. The design-designer solves this by front-loading all the answers.

πŸ“Š What changes with the skill

1
round of questions
instead of 5–10
100%
of the covered context
in the first delivery
4
artifact types
supported

Types of artifacts the skill can generate prompts for

🌐

Landing Page

Scroll-driven, hero + sections + CTA. Ideal for launches and SaaS products.

πŸ“Š

Pitch Deck

Visual slides for presentations about startups, products, or projects.

πŸ“±

Mobile prototype

Navigable app screens with a simulated interaction flow.

πŸ–±οΈ

Clickable App

Interactive prototype with navigation between states, forms, and buttons.

front-loading
add context first
legendary output
skill's stated goal
scroll-driven
sites with scroll-driven narratives
one-shot
generates without extra revisions
4

βš™οΈ How it works under the hood

The 4 execution phases

1

Phase 1: The Interview

The skill asks up to 8 strategic questions in a conversational sequence, gathering: the desired artifact type, target audience, value proposition, visual style (references, palette, tone), section content, expected interactive behavior, technical constraints, and timeline.

Questions are tailored to the use case: a landing page gets different questions than a pitch deck.
2

Phase 2: Synthesize

Claude processes all the answers and identifies patterns: dominant style, information gaps, contradictions. It fills gaps with smart defaults based on the chosen artifact type.

3

Phase 3: Generate the Optimized Prompt

Builds the prompt following the structure Claude Design expects: type, audience, content, visuals, interactivity, tone, constraints. Includes explicit instructions for scrolling, animation, and responsiveness if needed.

SKILL based on the actual Claude Design system prompt
4

Phase 4: Deliver

Delivers the formatted prompt inline or saved to a file. Default output path:

outputs/claude_design_prompts/YYYY-MM-DD/{'{'}slug{'}'}_prompt.md

βœ“ Best practices for the interview

  • βœ“ Provide real visual references (URLs, brands, styles)
  • βœ“ Describe the audience precisely (role, pain point, context)
  • βœ“ Mention what you DON'T want in the design (constraints are equally valuable)
  • βœ“ Specify the expected primary CTA

βœ— Common mistakes

  • βœ— Answering "modern" without giving references β€” the model can't anchor it
  • βœ— Skip sections ("whatever") β€” each gap becomes generic in the output
  • βœ— Request back-end functionality in the prompt (not supported)
  • βœ— Use the skill for complex internal systems UI
4 phases
Interview→Synthesize→Generate→Deliver
8 questions
interview maximum
defaults
automatically fills gaps
output path
save the .md if requested
5

πŸ’¬ Practical example + GENERATED prompt

Scenario: Landing page for a SaaS contract analysis tool

The user triggers the skill with /design-designer. The skill guides you through 5 straightforward questions and uses your answers to generate the prompt below.

# How to invoke in Claude Code:

/design-designer

# or in natural language:

"I want a prompt for Claude Design to create the LexAI landing page"

Prompt generated by design-designer paste into claude.ai/design
## Artefato
Landing page completa para SaaS B2B Β· desktop-first, responsivo mobile

## Produto
LexAI β€” plataforma de anΓ‘lise automatizada de contratos jurΓ­dicos.
LΓͺ PDFs de contratos, extrai clΓ‘usulas de risco, gera relatΓ³rio em 30 segundos.

## AudiΓͺncia
Advogados corporativos e gestores jurΓ­dicos de mΓ©dias e grandes empresas.
Dor: revisar contratos manualmente leva horas e gera erros que custam caro.

## Estrutura da pΓ‘gina
1. Hero β€” headline "Revise contratos 10Γ— mais rΓ‘pido, sem erro humano"
   CTA primΓ‘rio: "Analisar meu primeiro contrato β€” grΓ‘tis"
2. Social proof β€” logos de escritΓ³rios parceiros + nΓΊmero "47.000 contratos analisados"
3. Como funciona β€” 3 passos animados: Upload β†’ AnΓ‘lise β†’ RelatΓ³rio
4. Features β€” grid 3 colunas: detecΓ§Γ£o de risco, resumo executivo, integraΓ§Γ£o com DocuSign
5. Pricing β€” 3 planos com destaque no Profissional
6. FAQ β€” 5 perguntas frequentes expansΓ­veis
7. Footer com CTA final

## Visual
Estilo: clean tech, minimalista, sΓ©rio. ReferΓͺncia: Linear.app + Notion.
Paleta: fundo #0a0a0f, acento primΓ‘rio #6366f1 (Γ­ndigo), texto #f8fafc.
Tipografia: Inter ou Geist. Sem elementos decorativos excessivos.

## Interatividade
Scroll suave entre seΓ§Γ΅es. AnimaΓ§Γ£o de upload no "Como funciona".
Hover nos cards de feature com borda iluminada. AcordeΓ£o no FAQ.

## RestriΓ§Γ΅es
NΓ£o incluir formulΓ‘rio de cadastro (sΓ³ CTA para rota externa).
Sem back-end β€” tudo estΓ‘tico. Priorizar velocidade de carregamento percebida.
⚠️

Warning: Claude Design limitations

Claude Design doesn't do real back-end work, databases, authentication, or integration with external APIs. These cases require the frontend-design + actual development. The skill notifies the user of these limitations in Phase 4.

hero + CTA
required structure
social proof
conversion component
explicit palette
hex in the prompt = more control
interactivity
describe hover states and animations
6

🧬 Works well with / limitations

πŸ”—

O design-designer occupies a specific position in the design skills ecosystem: it is the briefing engine, not the final generator. It works best when combined with other skills before or after.

🀝 Relationship with frontend-design and impeccable

design-designer β†’ frontend-design

O frontend-design generates real HTML/CSS/JS directly in Claude Code, without needing claude.ai/design. Use it when you want full control over the code. Use the two together when: Claude Design generated the visual, you liked it, and now you want to implement it in clean code with the frontend-design.

design-designer β†’ prompt β†’ Claude Design β†’ screenshot β†’ frontend-design β†’ code

design-designer β†’ impeccable

O impeccable reviews and refines any generated outputβ€”text, structure, visual hierarchy. Use when the prompt generated by design-designer produces a good result with imperfections: weak copy, confusing hierarchy, unclear CTA.

design-designer β†’ output β†’ impeccable β†’ refined version

Which course skills it works with

+
frontend-design

Implements in real code what Claude Design prototyped

T1 β†’ T1
+
impeccable

Refines the copy and hierarchy of Claude Design's generated output

T1 β†’ T1
+
brand-guidelines (T2)

Feeds the designer-design interview with the visual identity already defined

T1 + T2
+
animation-designer (T3)

Adds a motion layer to the prototype generated by Claude Design

T1 + T3

🚫 When NOT to use design-designer

  • βœ— When you want to HTML/CSS code generated directly β€” use the frontend-design
  • βœ— When the project requires a back end, database, or real APIs
  • βœ— For complex dashboard UIs with many states and conditional logic
  • βœ— When you already have the prompt and just want to run it β€” go straight to claude.ai/design
  • βœ— To generate exportable assets (icons, SVGs, images) β€” use dedicated tools
briefing engine
role in the ecosystem
frontend-design
partner for real code
impeccable
post-output refinement
no back end
fundamental limitation

βœ… Module 1.4 Summary

βœ“ design-designer is a briefing engine based on the Claude Design system prompt
βœ“ Triggers with /design-designer or natural phrases about "claude design prompt"
βœ“ Conducts an interview in up to 8 questions; has a Quick Path to skip the interview
βœ“ Supports 4 types: landing page, pitch deck, mobile prototype, clickable app
βœ“ Runs in 4 phases: Interview β†’ Synthesize β†’ Generate β†’ Deliver
βœ“ Works with frontend-design (real code) and impeccable (refinement)
βœ“ Doesn't replace frontend-design β€” it serves as a bridge to claude.ai/design
βœ“ Output can be delivered inline or saved to outputs/claude_design_prompts/

End of Track 1 β€” Build

Next stop: Track 2 β€” 🎨 Identity

In Track 2, you’ll master visual identity skills: brand guidelines, color palettes, typography, and cohesive design systems. This is the foundation for giving everything you built in Track 1 a recognizable identity.