PTENES
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MODULE 1 - FUNDAMENTALS

📐 Prompt Anatomy

A well-structured prompt has specific components that work together. Understanding its anatomy is the first step to creating effective instructions.

🧩

The 5 Components of an Effective Prompt

A structure that produces consistent results

1

Context (Who/What)

Define the model's scenario and role.

Example:

"You are a physics teacher explaining things to high school students."

2

Task (Do this)

A clear instruction about what you want.

Example:

"Explain the concept of gravity."

3

Specifications (How)

Details about format, tone, and length.

Example:

"Use everyday analogies. Maximum 3 paragraphs."

4

Examples (Optional)

Show the type of response you want.

Tip:

Examples are worth more than long explanations!

5

Restrictions (Don’t)

What to avoid.

Example:

"Don't use complex mathematical equations."

📋

Basic Template

Copy and adapt to your needs

[CONTEXT]

You are a [role/specialist].

[TASK]

[Clear action you want].

[SPECIFICATIONS]

- Format: [how to present it]

- Tone: [formal/casual/technical]

- Length: [short/medium/long]

[RESTRICTIONS]

DO NOT:

- [thing 1]

- [thing 2]

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Example: Bad vs. Good

See the difference in practice

❌ Bad Prompt

"Tell me about digital marketing"
  • • Too vague
  • • No context
  • • No specifications
  • • The response will be generic

✅ Good Prompt

[CONTEXT]

You are a digital marketing consultant with 10 years of experience in e-commerce.

[TASK]

Create an action plan for an online sustainable clothing store.

[SPECIFICATIONS]

- 5 priority actions

- Focus on low cost

[RESTRICTIONS]

- Maximum budget R$5.000/month

Result: Specific, actionable, and aligned!

⭐

Practical Tips

💡 Always start with context—it "frames" the response
💡 Be specific about the task — use clear action verbs
💡 Specifications prevent unnecessary back-and-forth
💡 Use formatting (line breaks, bullets) for clarity

🚀 Next Step

Learn about Clarity and Specificity - the most important principle of prompt engineering!

Go to Clarity