From offer to a proposal you can review

Three public offers, three different scopes

Reviewed on 25/09/2026. Prices were posted by the providers and may change. There was no contact, hiring, or quality assessment. This sample does not represent the market and cannot provide a useful average.

Compare quantity, duration, technique, revisions, license, and dependencies. Lower or higher prices do not prove services are equivalent. Do not repeat sales claims from these ads as proven outcomes.

Three packages for the exercise

Fictional amounts calculated with combined fees of 10% and a 20% margin. Check your own terms in the calculator.

Common to all: script, editing, authorized voice when used, and MP4. Organic use on the brand's channels for 30 days, territory to be defined. Excludes on-site filming, translation, editable files, and paid media. Third-party rights must allow the combined use.

Portfolio in seven days

1. Define the offer and criteria for the three pieces.
2. Select existing files and check permissions.
3. Revise the first piece.
4. Revise the second piece.
5. Revise the third piece.
6. Assemble the PDF, context, and links.
7. Open everything on your phone and review it for clarity.

Set aside 12–18 hours for the course if you have existing pieces. If you need to create them from scratch, extend the plan. Seven days is a suggested way to organize the work, not a promise of production or a client.

Study proposal template

Project and date:
Status: study draft
Audience and need:
Offer in one sentence:
Relevant example and your contribution:
Package A — quantity, duration, files, revisions, usage, and price:
Package B — quantity, duration, files, revisions, usage, and price:
Package C — quantity, duration, files, revisions, usage, and price:
Calculation assumptions and included costs:
Materials supplied by the client:
Who approves and at which stages:
Timeline start point and availability to confirm:
Exclusions and handling of changes:
Rights — channels, period, territory, paid media, and third parties:
Payment terms and validity to define:
Accounting, contract, and permission items to confirm:
Next review:

This template organizes information. It is not a complete contract and does not define universal obligations. Before entering an agreement, adapt it to your situation and get the guidance you need.

Minimal follow-up · fictional data

Sample Studio A | draft | date to be set | review context before any contact
Sample Studio B | proposal in preparation | date to be set | check usage and timing
Sample Studio C | closed | date to be set | no further contact; request respected

Keep only necessary professional information. Do not record interest, a sent message, or approval that did not happen.

Final review

• Offer in one sentence and scope.
• Calculation with costs, fees, and margin identified.
• Three packages and a study proposal.
• Three reviewed real pieces and a PDF that opens.
• Seven-day plan adjusted to your capacity.
• Twenty approaches reviewed and three drafts adapted.
• Fictional follow-up record.
• Business setup questions and pending permissions.
• Next action with a date and criterion.

Completed preparation does not mean you have a client, revenue, or a validated business. Mark what actually exists.

Lesson 1 · Choose a revenue path to start

Project: Estúdio Linha or your project
Lesson: Choose a revenue path to start
Path: custom creative service — <your decision>
Audience: small studios — <your decision>
Deliverable: 15-second vertical product video — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 2 · Translate the request into an observable need

Project: Estúdio Linha or your project
Lesson: Translate the request into an observable need
Question: where, why, and what needs to appear — <your decision>
Offer: audience, service, and usefulness — <your decision>
Limit: sales and reach are not guaranteed — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 3 · Define scope before discussing price

Project: Estúdio Linha or your project
Lesson: Define scope before discussing price
Deliverable: one vertical MP4 that is 15 seconds long — <your decision>
Revision: one consolidated round — <your decision>
Exclusions: filming, translation, and paid media — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 4 · Calculate costs in reais before choosing a margin

Project: Estúdio Linha or your project
Lesson: Calculate costs in reais before choosing a margin
Cost: 6 × R$ 60 + R$ 90 + R$ 150 = R$ 600 — <your decision>
Fictional allowances: 10% fees and 20% margin — <your decision>
Simulated price: R$ 600 ÷ 0.70 ≈ R$ 857.14 — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 5 · Compare advertised prices without inventing a universal table

Project: Estúdio Linha or your project
Lesson: Compare advertised prices without inventing a universal table
Research: prices advertised in reais and the date — <your decision>
Comparison: production, quantity, revisions, and usage — <your decision>
Limit: the sample does not represent a market average — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 6 · Separate production from permission to use

Project: Estúdio Linha or your project
Lesson: Separate production from permission to use
Usage: organic, brand channels, 30 days — <your decision>
Excluded: paid media and unnegotiated exclusivity — <your decision>
Check: image, voice, music, and tools — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 7 · Select three pieces that support your offer

Project: Estúdio Linha or your project
Lesson: Select three pieces that support your offer
Selection: three pieces related to the service — <your decision>
Label: study or authorized work — <your decision>
Evidence: existing file and review — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 8 · Write the context for each piece in three lines

Project: Estúdio Linha or your project
Lesson: Write the context for each piece in three lines
Line 1: problem or purpose — <your decision>
Line 2: decision and your contribution — <your decision>
Line 3: evidence and limits of the study — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 9 · Organize a seven-day portfolio cycle

Project: Estúdio Linha or your project
Lesson: Organize a seven-day portfolio cycle
Cycle: seven stages with workable dates — <your decision>
Package: three pieces, PDF, and contact information — <your decision>
Status: ready only after review — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 10 · Test whether the offer is clear in ten seconds

Project: Estúdio Linha or your project
Lesson: Test whether the offer is clear in ten seconds
Questions: service, audience, and next step — <your decision>
Record: observed response or individual review — <your decision>
Decision: adjust or keep it based on criteria — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 11 · Reduce questions that get in the way of hiring

Project: Estúdio Linha or your project
Lesson: Reduce questions that get in the way of hiring
Questions: quality, timing, rights, and communication — <your decision>
Answers: example, stages, worksheet, and owner — <your decision>
Pilot: smaller scope and explicit terms — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 12 · Separate experiments from work ready to hire for

Project: Estúdio Linha or your project
Lesson: Separate experiments from work ready to hire for
Main portfolio: three relevant, reviewed pieces — <your decision>
Lab: labeled studies — <your decision>
Names: clear purpose and status — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 13 · Qualify the request before scheduling a meeting

Project: Estúdio Linha or your project
Lesson: Qualify the request before scheduling a meeting
Questions: deliverable, usage, timing, and approval — <your decision>
Budget: expected range or estimate to prepare — <your decision>
Next step: proposal, question, or respectful decline — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 14 · Build three packages with real differences

Project: Estúdio Linha or your project
Lesson: Build three packages with real differences
A: one video and one round — <your decision>
B: three videos and two rounds — <your decision>
C: five videos, covers, and two rounds — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 15 · Negotiate by changing scope before cutting the work

Project: Estúdio Linha or your project
Lesson: Negotiate by changing scope before cutting the work
Negotiation: scope before an automatic discount — <your decision>
Additional item: describe the work or right — <your decision>
Comparison: original and alternative are easy to review — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 16 · Start with contacts in a legitimate context

Project: Estúdio Linha or your project
Lesson: Start with contacts in a legitimate context
Context: existing relationship or relevant business channel — <your decision>
Message: identity, usefulness, and request to continue — <your decision>
Limit: collect minimal data and respect a refusal — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 17 · Organize twenty templates and adapt three approaches

Project: Estúdio Linha or your project
Lesson: Organize twenty templates and adapt three approaches
Library: twenty practice situations — <your decision>
Adaptation: three original drafts — <your decision>
Status: prepared, with no invented sending or replies — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 18 · Organize responses and next steps without pressure

Project: Estúdio Linha or your project
Lesson: Organize responses and next steps without pressure
Record: minimal professional information and date — <your decision>
Status: draft, proposal, or closed — <your decision>
Next step: verifiable agreement or none — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 19 · Review quality before defending the price

Project: Estúdio Linha or your project
Lesson: Review quality before defending the price
Object: shape, color, and continuity — <your decision>
Review: text, voice, and pacing — <your decision>
Decision: approved, revise, or redo — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 20 · Choose format and account based on the actual work

Project: Estúdio Linha or your project
Lesson: Choose format and account based on the actual work
Format: identified object, narrator, or character — <your decision>
Account: audience and access are appropriate — <your decision>
Client: AI terms and written approval — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 21 · Prepare Brazilian business setup questions

Project: Estúdio Linha or your project
Lesson: Prepare Brazilian business setup questions
Activity: actual description and classification to check — <your decision>
Documents: invoice, agreement, and permissions — <your decision>
Receipt: terms to define; check the statement when payment happens — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 22 · Create a proposal that can be checked

Project: Estúdio Linha or your project
Lesson: Create a proposal that can be checked
Introduction: need and offer in one sentence — <your decision>
Options: three packages with terms and prices — <your decision>
Status: study with open items or revised version — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 23 · Finish the portfolio with three real pieces

Project: Estúdio Linha or your project
Lesson: Finish the portfolio with three real pieces
Pieces: three reviewed original files — <your decision>
Presentation: PDF with context and contact information — <your decision>
Review: readability, links, and permissions — <your decision>
Evidence or file:
Next action:
Open item:

Lesson 24 · Review the offer and choose the next step

Project: Estúdio Linha or your project
Lesson: Review the offer and choose the next step
Folder: offer, calculation, packages, and real portfolio — <your decision>
Preparation: plan, library, and three drafts — <your decision>
Next step: action, date, and verifiable limit — <your decision>
Evidence or file:
Next action:
Open item:

Official sources · reviewed on 25/09/2026

• Sebrae RN: pricing
• Copyright Law
• Entrepreneur Portal: activities
• National NFS-e: technical note
• ANPD: legitimate interest
• Central Bank: transaction verification