Show your work. Explain its value.

An offer you can verify

Rita, a 36-year-old creator, and Celso, a 56-year-old artisan, guide the fictional Estúdio Linha case. You adapt the decisions to your own work.

Worksheets, research, and proposal · Budget calculator · 20 outreach examples.

Before you begin

You need to know how to create images and edit short videos. If needed, first take Ad Lab and Figma for Creators. Use your own files or files you are authorized to use. External tools may have their own costs and limits.

The deliverable requires three real pieces and a reviewed PDF, along with the study proposal. Seven days is a suggested way to organize the portfolio. Production, research, and negotiation take more time than the short exercises.

Simulated amounts and fees are not tax guidance or recommended prices. The public research is dated and compares different terms. Confirm the obligations and rights that apply to your situation before hiring.

The INEMA course is free. No messages, hiring, business, or payment happens through these pages. Preparation does not guarantee income. Reading and activities; no recorded video lessons. Progress stays in this browser; export copies to keep them.

The 24 lessons

Module 1 · An offer that makes sense

Choose an audience, need, and scope

3 lessons · 45 min

Lesson 1

Choose a revenue path to start

15 min

Lesson 2

Translate the request into an observable need

15 min

Lesson 3

Define scope before discussing price

15 min

Module 2 · Pricing and rights

Calculate costs and compare usage terms.

3 lessons · 45 min

Lesson 4

Calculate costs in reais before choosing a margin

15 min

Lesson 5

Compare advertised prices without inventing a universal table

15 min

Lesson 6

Separate production from permission to use

15 min

Module 3 · Portfolio in seven days

Organize three real pieces with context.

3 lessons · 45 min

Lesson 7

Select three pieces that support your offer

15 min

Lesson 8

Write the context for each piece in three lines

15 min

Lesson 9

Organize a seven-day portfolio cycle

15 min

Module 4 · The client’s perspective

Review clarity, risks, and presentation.

3 lessons · 45 min

Lesson 10

Test whether the offer is clear in ten seconds

15 min

Lesson 11

Reduce questions that get in the way of hiring

15 min

Lesson 12

Separate experiments from work ready to hire for

15 min

Module 5 · Packages and negotiation

Compare options without hiding work.

3 lessons · 45 min

Lesson 13

Qualify the request before scheduling a meeting

15 min

Lesson 14

Build three packages with real differences

15 min

Lesson 15

Negotiate by changing scope before cutting the work

15 min

Module 6 · Contextual outreach

Prepare messages and follow real situations.

3 lessons · 45 min

Lesson 16

Start with contacts in a legitimate context

15 min

Lesson 17

Organize twenty templates and adapt three approaches

15 min

Lesson 18

Organize responses and next steps without pressure

15 min

Module 7 · Quality and business setup

Check technique, terms, and Brazilian questions.

3 lessons · 45 min

Lesson 19

Review quality before defending the price

15 min

Lesson 20

Choose the format and account based on the actual work

15 min

Lesson 21

Prepare Brazilian business setup questions

15 min

Module 8 · An offer ready for review

Bring together the proposal, portfolio, and next step.

3 lessons · 45 min

Lesson 22

Create a proposal that can be checked

15 min

Lesson 23

Finish the portfolio with three real pieces

15 min

Lesson 24

Review the offer and choose the next step

15 min