INEMA.CLUB · Social Media v6.2
Worksheets for creating and observing
Original worksheets for the fictional Reuso de Bolso case. Copy them into your notes. None of the data below comes from a real campaign.
Compare totals and rates
Fictional example: same platform, same metric, and 48 hours since each post.
| Version | Views | Shares | Rate |
|---|---|---|---|
| A | 1.000 | 20 | 2% |
| B | 500 | 15 | 3% |
Rate = shares ÷ views × 100. B has the higher rate; A has more total actions. This does not isolate a cause or predict sales.
Calculated ratio:
Nonnegative whole-number counts. A zero or missing base does not produce a rate. This ratio is not the percentage of unique people and can exceed 100% if actions repeat.
Research in four layers
Source and creator: Date checked and duration: Question answered: Image — observation and timestamp: Text/speech — observation and timestamp: Sound — observation and timestamp: Structure — opening, promise, demonstration, and invitation: What I observed: My hypothesis: What I will create myself:
Illustrated script · original 20-second example
The duration is a suggestion. Read your voice-over aloud and adjust the edit. Generated images do not prove a physical action.
- 0–3s: Pencils scattered. Voice: An idea for gathering your pencils.
- 3–15s: Jar with pencils. Voice: Choose a sturdy, stable container. Separate what you use and plan where to put it.
- 15–20s: Illustrated organization. Voice: Check the rim before use. Save this idea.
Label: illustrated AI example. If you film a real activity, describe only what you actually did. Music is optional.
Review before publishing
File and version: [ ] I understood the topic. [ ] I read the text without pausing. [ ] I heard the full voice-over. [ ] I saw the object and its necessary details. [ ] I recognized the AI label when applicable. Rights and credits checked: Caption and cover checked: Network AI controls checked: Visibility chosen: Status: pending / revise / approved Publication verified — URL and date:
Lesson 1 · Choose a promise you can keep
Project: Reuso de Bolso or your project Lesson: Choose a promise you can keep Audience: people with small desks — <your decision> Usefulness: organize with available materials — <your decision> Limit: simple examples without unverified claims — <your decision> Evidence or file: Next action: Pending item:
Lesson 2 · Choose a main platform and prepare access
Project: Reuso de Bolso or your project Lesson: Choose a main platform and prepare access Main platform: one choice with a reason — <your decision> Access: recovery and security checked — <your decision> Where to find: create, drafts, and metrics — <your decision> Evidence or file: Next action: Pending item:
Lesson 3 · Write a profile introduction and three first ideas
Project: Reuso de Bolso or your project Lesson: Write a profile introduction and three first ideas Description: topic, audience, and next step — <your decision> Identity: authorized name and image — <your decision> Drafts: introduction, usefulness, and behind the scenes — <your decision> Evidence or file: Next action: Pending item:
Lesson 4 · Test one difference at a time
Project: Reuso de Bolso or your project Lesson: Test one difference at a time Hypothesis: showing the result first may clarify the idea — <your decision> Variable: opening; keep the rest similar — <your decision> Review: same interval and tentative conclusion — <your decision> Evidence or file: Next action: Pending item:
Lesson 5 · Read two signals with comparable bases
Project: Reuso de Bolso or your project Lesson: Read two signals with the same denominator A: 20 ÷ 1,000 × 100 = 2% — <your decision> B: 15 ÷ 500 × 100 = 3% — <your decision> Conclusion: B has a higher rate; A has more total actions — <your decision> Evidence or file: Next action: Pending item:
Lesson 6 · Turn an idea into a readable carousel
Project: Reuso de Bolso or your project Lesson: Turn an idea into a readable carousel Page 1: visible problem and short title — <your decision> Page 2: matching solution — <your decision> Page 3: care tip and next step — <your decision> Evidence or file: Next action: Pending item:
Lesson 7 · Research references without copying the work
Project: Reuso de Bolso or your project Lesson: Research references without copying the work Source: URL, creator, and date — <your decision> Analysis: opening, promise, demonstration, and invitation — <your decision> Scope: three now; ten before adapting — <your decision> Evidence or file: Next action: Pending item:
Lesson 8 · Break a video into four layers
Project: Reuso de Bolso or your project Lesson: Break a video into four layers Image: what appears and when — <your decision> Text and sound: what informs and accompanies — <your decision> Structure: order, purpose, and limited hypothesis — <your decision> Evidence or file: Next action: Pending item:
Lesson 9 · Create three adaptations with your own execution
Project: Reuso de Bolso or your project Lesson: Create three adaptations with your own execution Research: ten identified references — <your decision> Variations: three original responses — <your decision> Choice: one idea you can produce — <your decision> Evidence or file: Next action: Pending item:
Lesson 10 · Edit to understand before speeding up
Project: Reuso de Bolso or your project Lesson: Edit to understand before speeding up Criteria: focus, result, voice, text, cut, and pause — <your decision> Adjustment: one segment with timing or position — <your decision> Validation: check on a phone before publishing — <your decision> Evidence or file: Next action: Pending item:
Lesson 11 · Review privately before publishing
Project: Reuso de Bolso or your project Lesson: Review privately before publishing Review: five verifiable questions — <your decision> Privacy: local file or checked setting — <your decision> Limit: clarity does not predict distribution — <your decision> Evidence or file: Next action: Pending item:
Lesson 12 · Publish with a short checklist
Project: Reuso de Bolso or your project Lesson: Publish with a short checklist Caption: truthful topic and next step — <your decision> Rights: image, voice, music, and credits — <your decision> Publication: check label, cover, and visibility — <your decision> Evidence or file: Next action: Pending item:
Lesson 13 · Write an opening tied to the payoff
Project: Reuso de Bolso or your project Lesson: Write an opening tied to the payoff Opening: question or recognizable result — <your decision> Payoff: matching demonstration — <your decision> Invitation: relevant action, no false urgency — <your decision> Evidence or file: Next action: Pending item:
Lesson 14 · Open a curiosity and answer it
Project: Reuso de Bolso or your project Lesson: Open a curiosity and answer it Curiosity: concrete question — <your decision> Answer: visible and sufficient segment — <your decision> Honesty: identify conditions and image sources — <your decision> Evidence or file: Next action: Pending item:
Lesson 15 · Use AI to organize, then check the script
Project: Reuso de Bolso or your project Lesson: Use AI to organize, then check the script Prompt: audience, duration, scenes, and limits — <your decision> Review: speech, feasibility, and claims — <your decision> Record: first draft, change, and approved version — <your decision> Evidence or file: Next action: Pending item:
Lesson 16 · Plan a week that fits your routine
Project: Reuso de Bolso or your project Lesson: Plan a week that fits your routine Pillars: three categories and two ideas per category — <your decision> Week: tasks with dates and accurate status — <your decision> Copy: exported calendar and scheduled check-ins — <your decision> Evidence or file: Next action: Pending item:
Lesson 17 · Make and publish the first reviewed video
Project: Reuso de Bolso or your project Lesson: Make and publish the first reviewed video File: vertical MP4 reviewed outside the editor — <your decision> Publication: caption, rights, AI label, and visibility checked — <your decision> Record: URL, date, and sources saved — <your decision> Evidence or file: Next action: Pending item:
Lesson 18 · Observe and choose the next test
Project: Reuso de Bolso or your project Lesson: Observe and choose the next test Observation: date, interval, and available metrics — <your decision> Limit: absence and hypothesis identified — <your decision> Next action: one change and a new check-in date — <your decision> Evidence or file: Next action: Pending item: