Once

Build Your Brand Voice File 🧬 I've attached my brand-voice template (brand-voice-template.md). Interview me to fill it in — ask ONE question at a time, and push back when my answers are vague or generic.

Cover: who I am in one sentence, exactly who my audience is and what they want, my offers and calls-to-action, my voice (funny↔serious, bold↔humble, casual↔polished), 5 phrases I actually say, what I'd NEVER post, 3 short TRUE stories from my work with real details and numbers, and my 3-5 forever topics.

Then save the completed file as brand-voice.md, keeping the per-platform style sections from the template. Write it so an AI reading ONLY this file could post as me—and my followers wouldn't notice the difference.

This file is the secret sauce. Other people's AI posts sound like AI. Yours will sound like you — because they're built from your stories, your phrases, and your rules.