Visual DNA worksheet

Copy the fields into your notes app. Fill them in during the lessons; keep anything still pending marked as pending.

# My Visual DNA usage guide
Version and date:
Owner:

## Brand core in five lines
Audience:
Need:
Offer:
Observable distinction:
Available or pending evidence:

## Message and action
Message:
Intended feeling (assumption):
Audience action:

## Three pillars
1. Pillar / visible choice / rejection:
2. Pillar / visible choice / rejection:
3. Pillar / visible choice / rejection:

## Board with six references
Subject 1 and 2 / source / use / avoid:
Light 1 and 2 / source / use / avoid:
Composition 1 and 2 / source / use / avoid:

## Meaning map (six to ten elements)
Element / purpose / intended association / test
Background:
Text:
Accent:
Shape:
Texture:
Photography:

## Rules and images
Three fixed features:
One allowed variation:
Image 1 (actual file):
Image 2 (actual file):
Comparison and decision:
Source and permission:

## Applications
Presentation / file / review:
Invitation / file / review:
Detail / file / review:

## Perception
Neutral questions:
Feedback: collected or pending
Recorded words:
Interpretation (assumption):
Next test:

## Review
Message / readability / evidence / consistency / repetition:
Approved example and reason:
Rejected example and reason:
Change in this version:
Actual pending items:

Completed map: Fio Claro

Completed map · hypotheses for the fictional case

Off-white background
Purpose: Separate the subject
Desired association: Natural material
Test: Is the subject still clear?

Deep-blue text
Purpose: Make the text readable
Desired association: Organization
Test: Is small text legible?

Rust accent
Purpose: Mark one point
Desired association: Handwork
Test: Does the accent compete with the photo?

Rectangular shape
Purpose: Repeat the patch shape
Desired association: Continuity
Test: Does the shape help explain the repair?

Visible texture
Purpose: Show the finish
Desired association: Care
Test: Can you still make out the stitches?

Photo with context
Purpose: Explain the service
Desired association: Transparency
Test: Can you recognize the garment?

Six elements with different roles. Test the associations.