E1 · Three questions, two assistants
20 minWrite the 3 test questions for your topic and run each one on two AI assistants. Fill in the spreadsheet.
Done when: the spreadsheet has 6 rows with the date, the assistant, and whether your site appeared.
Lesson 1 · 14 min
How Google, Bing, and AI find a website
Writing more pages won't help if the search engine can't read the ones you already have. This lesson shows the path a page takes until it appears in a search or an AI answer, the three principles of the inemaSEO method, and Google's official 2026 yardstick for telling foundation from fad.
Start the lesson
In this lesson you will
- 1The path of a page to search and AI answers
- 2The three principles of the inemaSEO method
- 3What Google's May 2026 guide says about AI
- 4Run the first question test on your topic
Goal: explain the path of crawling, indexing, showing, and citing, and choose what to do first on your site.
01The path of a page
Four steps, always in this order. Click each one.
Click each block in the diagram to see what it does.
There's no shortcut that skips a step: AI cites what search engines can read and store.
02The three principles and the 2026 yardstick
Click each tab.
1. Foundation before content
Without the right canonical, and with the sitemap and robots.txt undecided, no new page pays off. That's why this whole course comes before writing.
You start by looking at what already exists, not by creating more.
At INEMA
On 09/23/2026, the /cursos/ page showed up as "Discovered – currently not indexed" and the new pages were unknown to Google.
2. Real data only
Every page rests on a course, project, event, or experiment that actually exists. AI can rewrite and organize; it never makes up facts.
This is what Google itself calls non-commodity content: your own experience, which an AI would not produce on its own.
Quick test
If you swap the topic of the page and the paragraph is still valid, it's generic. Rewrite it with something of your own.
3. Measured without the brand
People who already search for you by name don't prove your SEO works. The number that matters is people who didn't know you and found you.
At the start, almost every click is from the brand, and that is misleading.
INEMA baseline
In the 28 days from 08/25 to 09/21/2026, 639 of 647 clicks were branded.
4. The 2026 yardstick
Google's official guide to AI features (May/2026) says there is no special requirement to appear in AI Overviews and AI Mode: standard SEO best practices apply.
It also says you don't need to create a file for AI or any special schema. Use this yardstick whenever someone sells you a shortcut.
In practice
Technical foundation + content with your own experience. The rest is a fad until proven otherwise.
03The first test: fixed questions on your topic
Copy the spreadsheet and the questions. Replace what's between < > with your own.
Test questions (3 to start)
1. Where can I learn <your topic> in <your city or language>? 2. What is the best way to <problem your business solves>? 3. What is <your business name>?
Spreadsheet (one row per answer)
date;assistant;question;did my site appear? (yes/no);who was cited <mm/dd/yyyy>;<ChatGPT>;1;no;<cited site> <mm/dd/yyyy>;<Perplexity>;1;no;<cited site>
Example from the repository
A single round on 07/10/2026, with 20 frozen questions: INEMA appeared in 0 of 48 neutral answers on Claude and in 0 of 4 on Gemini. ChatGPT and Perplexity were not measured.
"What is INEMA?" got 4 of 4 answers about a different agency with the same name: a name collision. Question 3 in the spreadsheet exists to catch this in your case.
- Answers vary from one day to the next: write down the date and repeat it the same way next month.
- Zero today is a starting point, not a failure.
- The full measurement (20 to 30 questions, every month) is in course 4.
04The whole method in 7 minutes
The 10/10/2026 video walks through all 10 steps. Right below, what the October research corrected.
inemaSEO in practice: the method in 10 steps · 6 min 51 sVideo page with script →
05What has changed since the video
Three statements from the video that the 2026 yardstick adjusts.
llms.txt. The video calls it a "site map for AIs". An Ahrefs study of 137 thousand domains (06/15/2026) found 97% of the files had no requests at all, and Google says it may ignore it. In this course it is optional and cheap (lesson 6).
robots.txt. The video says to allow the AI bots. That is still right, but in 2026 the decision is by purpose: search, user action, and training are different bots, and blocking training doesn't take you out of search (lesson 6).
40-to-60-word answer. A direct answer at the start helps the reader. No source backs it as a technique for being cited by AI; treat it as clarity.
06Practice: the starting point
Two short exercises. Keep your answers: you will come back to them in course 4.
E2 · What only you can say
15 minList in 3 lines what your site has of its own: a data point, an experience, a case, a product only you sell.
Done when: each line points to a page on your site or to something that could become a page.
07Test what you learned
The explanation appears after you answer.
Question 1 of 4
A page is "discovered, but not indexed." Can it show up in a Google AI answer?skill
Correct
The path is crawl, index, show, and cite. Without the index there is no result and no citation. llms.txt doesn't change that: Google says it may ignore it.Not that one
The path is crawl, index, show, and cite. Without the index there is no result and no citation. llms.txt doesn't change that: Google says it may ignore it.Review: The path of a pageQuestion 2 of 4
What does Google's May 2026 guide say about appearing in AI Overviews?
Correct
The guide says you don't need a special file or markup. What counts in the long run is content with your own experience. Anyone selling a shortcut is selling a fad.Not that one
The guide says you don't need a special file or markup. What counts in the long run is content with your own experience. Anyone selling a shortcut is selling a fad.Review: The three principles and the 2026 yardstickQuestion 3 of 4
Why does the total number of clicks mislead you at the start?
Correct
At INEMA, 639 of 647 clicks were branded. What shows whether SEO is working is non-branded searches, from people who didn't know you.Not that one
At INEMA, 639 of 647 clicks were branded. What shows whether SEO is working is non-branded searches, from people who didn't know you.Review: The three principles and the 2026 yardstickQuestion 4 of 4
The link between ChatGPT and the Bing index is:
Correct
The study found most citations among Bing's top results. That's a good reason to look after Bing, but always say where the information comes from.Not that one
The study found most citations among Bing's top results. That's a good reason to look after Bing, but always say where the information comes from.Review: The path of a pageQuiz complete
You got {a} of {n} right. If you get them all right, the lesson is marked as complete.Pick an answer. The explanation appears after you try.
08Takeaways
PathCrawl → index → show → cite. AI cites what search engines can read and store.
PrinciplesFoundation before content, only real data, measured without the brand.
2026 yardstickNo special requirement for AI. llms.txt and "40–60 words" are not citation levers.