inemaSEO 1 — Foundation: the X-ray and the groundwork of your site|INEMA.CLUB-PRO

inemaSEO Program · course 1 of 7 · 8 lessons

Foundation: the X-ray and the groundwork of your site

Before you write any new page, look at your site the way a search engine does. In eight lessons you run a read-only X-ray, verify your site in Search Console and Bing, set the canonical, sitemap, and robots.txt right, take thin pages out of the index, and notify the search engines. All free, with open scripts.

Start with lesson 1 See the inemaSEO Area
The owner of a small ceramics workshop looks closely at her notebook screen, sitting at the work table.
  • 8short lessons
  • 16exercises with "done when"
  • 3open scripts
  • 0paid tools

The 7 courses in the program

From the foundation of your website to your own open Semrush. Take them in order or jump straight to what you need right now.

  1. Course 1 · 8 lessonsFoundation: the X-ray and the groundwork of your siteIn eight lessons you run a read-only X-ray, verify your site in Search Console and Bing, set the canonical, sitemap, and robots.txt right, take thin pages out of the index, and notify the search engines.Open the course
  2. Course 2 · 8 lessonsContent: pages only you can writeIn eight lessons you declare your entity, separate territories, validate your content plan for free, write pillar pages and listing pages with real data, link everything together, and learn what not to do.Open the course
  3. Course 3 · 8 lessonsMeasurement and Routine: the number that matters is the non-branded oneIn eight lessons, you separate the brand, read URL Inspection, decide when to change a title, turn queries into a topic list, test another language, set up the conversion goal, and build the routine with a Plan B.Open the course
  4. Course 4 · 8 lessonsIn the AIs: AEO, GEO, and sites used by agentsIn eight lessons you separate fundamentals from fads, read the official dashboards, measure citations by hand every month, fix your entity, check the bots in the log, and get your site ready for agents.Open the course
  5. Course 5 · 8 lessonsWith Agents: Claude Code and Codex Doing the Repetitive WorkAudit, extract, apply in batches, check, and report: the repetitive part of SEO fits in an agent that runs through your subscription.Open the course
  6. Course 6 · 8 lessonsProfessional: selling and delivering SEO + AI as a service people can trustIn eight lessons you learn to sell diagnosis, plan, measured follow-up and teaching, instead of position 1 or 500 articles.Open the course
  7. Course 7 · 8 lessonsSystems: build your own open SemrushFive open, free terminal tools that do for your site what the paid suites do: a full-site audit, an AI readiness score, Search Console history, Bing AI citations, and AI bots in the log.Open the course

The lessons

In the order of the work: understand, look, verify, fix the address, the map, and the door, clean out the thin pages, and notify.

  1. Lesson 1 · 14 minHow Google, Bing, and AI find a websiteWriting more pages won't help if the search engine can't read the ones you already have. This lesson shows the path a page takes until it appears in a search or an AI answer, the three principles of the inemaSEO method, and Google's official 2026 yardstick for telling foundation from fad.
  2. Lesson 2 · 16 minRead-only X-ray: the HTML the server deliversA search engine doesn't see your site the way you see it in the browser: it reads the HTML the server delivers, almost always without running JavaScript. A 40-line script does that reading for you, without changing anything on the site, and in minutes it shows what no pretty dashboard will.
  3. Lesson 3 · 15 minSearch Console and Bing Webmaster: verify your siteThe two free dashboards are the only official source for what Google and Bing see on your site: what is indexed, which searches show you, and, since 2026, what appears in the AI features. Before you create a new account, check whether someone has already verified the site. It happens more often than you'd think.
  4. Lesson 4 · 13 minOne canonical only: www or non-wwwTo you, yoursite.com and www.yoursite.com are the same site. To a search engine, they can be two. When the canonical, the sitemap, and the links disagree, Google picks on its own which address to keep, and sometimes it picks the wrong one. This lesson closes that door.
  5. Lesson 5 · 15 minSitemaps with real dates and hreflangThe sitemap is the list of pages you hand to the search engine. It only helps if it tells the truth: the pages that exist and the date each one actually changed. If your site has versions in other languages, hreflang says which is which, and that opens up a whole market.
  6. Lesson 6 · 18 minrobots.txt by purpose: search, user action, and training"Block the AIs" has become a common request, and it is almost always worded wrong. Each AI company has different robots for searching, for opening a page at someone's request, and for training models. Blocking one does not block the others. And in 2026 your CDN may be deciding for you.
  7. Lesson 7 · 15 minA thin page leaves the index (noindex until it has a body)Publishing many similar, thin pages does not give you more chances. It usually does the opposite. The search engine stops crawling the batch and starts to distrust the site. This lesson shows you how to find a thin page, take it out of the index and the sitemap, and bring it back only when it has something to say.
  8. Lesson 8 · 18 minNotify the search engines and check indexingWith the foundation ready, every publication closes with two steps: notify the search engines that the URL exists and, a few days later, check whether it made it into the index. Notifying a broken URL burns trust; not checking leaves an important page forgotten. At the end, you build the dated plan for the whole course.

Who it's for

  1. 1Website owners or small business owners who have never worked with SEO.
  2. 2People who already have a live site but don't know whether Google and Bing can see the pages.
  3. 3People who have heard about "showing up in AIs" and want to know what is fundamental and what is a fad.

What you'll be able to do

  1. 1Run a read-only X-ray on your site and read what it shows.
  2. 2Verify your site in Search Console and Bing Webmaster and submit the sitemap.
  3. 3Set one canonical only, a sitemap with real dates, and a robots.txt decided by purpose.
  4. 4Take thin pages out of the index and notify the search engines only with URLs that return 200.

Where this course fits in the inemaSEO Program

  1. 11 Foundation (this course): the technical foundation. Without it, no content pays off.
  2. 22 Content and 3 Measurement: the pages only you can write and the number that matters, the one for searches without your brand.
  3. 34 In AIs, 5 With Agents, and 6 Professional: official AI panels, agents doing the repetitive work, and SEO as a service.
  4. 47 Systems: the 5 open tools of inemaseo-sistemas, your own open Semrush.
  5. 5All of them follow the inemaSEO method, open (MIT), applied on the portal, the news site, and the events site of INEMA.