💵 From Zero to Your First AI Client
You know how to build an agent. What's missing is someone paying for it. This course is the complete path from zero to the first payment: choose the niche, diagnose the company, set the price, make the call, lead the meeting, and deliver.
New here? AI Audit is the diagnosis that shows where the company loses time and money. Cold outreach is contacting someone who didn’t ask you to reach out. Agent is the robot that talks and also performs tasks. Each term is defined in the course the first time it appears.
Look at the five boxes in the middle: only one is technical. The other four involve decisions and conversations—and that's where you bridge the gap between knowing how to build and having a customer.
The 4 tracks
The course follows the real order of things when you’re getting started: first the roadmap, then diagnosis and pricing, then the calls, and finally the meeting and delivery. If you’ve never sold anything, start with Track 1.
🗺️ Fundamentals
The offer pyramid, the four entry points, margin instead of revenue, niche selection, and the minimum setup.
🩺 Audit and pricing
Prior research, an intake form, drafted workflows, a standard deliverable, real price ranges, and the first payment.
📞 Prospecting
Build the list, qualify in three minutes, find the decision-maker, establish a daily routine, and use the complete cold-calling script.
🎬 Call and delivery
A prepared meeting, a calm conversation that closes, your first agent built piece by piece, and a 30-day plan.
How studying here works
Read one topic at a time
Each topic includes a principle, a diagram that explains it in two seconds, and, in the practical modules, a ready-to-use prompt you can copy and run today.
Highlight important passages by selecting the text, and add a question with one click exactly where it came up.
Mark topics as read and track your progress
Your progress appears at three levels—module, track, and entire course—and is saved in your browser. No account required.
Return to My Journey
The dashboard brings together where you left off, your open questions, and your notes—with export and import in .json to take your studies to another computer.
Three things you can use today
Paste it into your favorite AI assistant, and replace what’s marked between < > and use the result in your next real conversation. The full version of each one is inside the tracks.
🔎 Research a company before the meeting
Goal: show up with pain-point hypotheses and a rough plan instead of generic questions.
Você é um consultor sênior de automação. Pesquise na web a empresa <nome> (site: <endereço>) e devolva: retrato do negócio, 6 hipóteses de dor operacional, 5 automações candidatas em ordem de impacto sobre esforço, sinais de que os dados NÃO estão organizados, um plano de 30/60/90 dias e 10 perguntas que só o dono pode responder. Marque com [SUPOSIÇÃO] tudo o que você inferiu sem fonte.
How to verify: if there isn't a single assumption marked, the model is presenting a guess as fact—ask again and require it to mark the assumption.
📞 Cold call opening
Goal: get explicit permission to talk in under fifteen seconds, without misleading anyone.
— Oi, é o <seu nome>. Falo com o <nome do dono>? — <Nome>, vou ser sincero: essa é uma ligação fria, eu quero te vender uma coisa. Você me dá quinze segundos pra eu dizer o que é, ou prefere desligar agora? — A gente ajuda <tipo de empresa> a conseguir mais clientes do próprio site, sem gastar mais em anúncio. — O melhor é ver funcionando. Meu objetivo era só ver se vale marcar quinze minutos. Faz sentido pra você?
How to verify: Time yourself. If it takes more than fifteen seconds to get permission, cut words. And the last sentence must end with a question about the time—never an explanation.
💵 Calculate the cost of the problem
Goal: turn the customer's pain point into a number before discussing any price.
Meu cliente é <tipo de empresa> e o problema é <a dor em duas frases>. Minha solução é <o que você entrega>. 1) Liste as perguntas que eu preciso fazer para calcular quanto esse problema custa por mês. 2) Suponha valores plausíveis e MOSTRE A CONTA passo a passo. 3) Proponha três faixas de preço — conservadora, provável e agressiva — justificadas como proporção do valor gerado. 4) Escreva a frase que eu digo ao apresentar o preço, sem pedir desculpa.
How to verify: the calculation needs to be reproducible on a calculator, line by line. If you can't redo it, the customer won't be able to either—and a calculation the customer doesn't understand won't support your price.
AI Sales Program
This course is part of a five-course program of independent courses. Each one stands on its own; together, they cover the path from your first client to a sustainable business.
43 Ways to Make Money with AI
The opportunity map and the funnel that turns each one into revenue.
AI Consulting Playbook
Diagnosing, solution design, pricing, and delivery of AI projects.
Fundamentals of Selling AI
Mindset, confidence, closing, and ready-to-use scripts for your first sales.
From Zero to Your First AI Client
Auditing, pricing, cold prospecting, and delivering the first project.
Masterclass: How to Sell AI Solutions
The complete picture in a single arc: mindset, offer, prospecting, and closing.