PTENES
MODULE 3.2

πŸ“± Production and content prompts (#5-#7)

Three prompts for creating professional documents and content: technical reports, social media posts, and short video scripts. Each includes a real template, a quality checklist, and adaptations for different professions.

6
Topics
45
Minutes
Practical
Level
Copy-run
Type
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YOUR DATA case, metrics, ideas #5 Report technical opinion #6 Social post LinkedIn / Instagram #7 Video script 60s structured ITERATION 3 rounds of adjustments CONTENT ready to publish AI production pipeline Data β†’ Prompt β†’ Iteration β†’ Publishable content
1

πŸ“„ Prompt #5 - Technical report/opinion

O technical report and the most important document in your professional practice. Opinions, reports, progress reports: they all follow a logic of context, analysis, and recommendation. This prompt turns your notes and data into a structured document, ready for review and signature. The key is to provide concrete data: the more specific you are, the fewer corrections you’ll need to make.

πŸ“‹ PROMPT #5 - Technical Report/Opinion (Copy and Use)

Elabore um <tipo: relatorio / parecer / laudo> sobre:

Assunto: <assunto do parecer>
Minha profissao: <sua profissao e especialidade>
Contexto: <descreva a situacao em 3-5 frases>
Dados/evidencias:
<cole aqui: numeros, fatos, observacoes, resultados de exames/analises>

Estrutura obrigatoria:
1. Introducao (contexto e objetivo do documento)
2. Analise dos dados (o que os numeros/fatos mostram)
3. Pontos de atencao (riscos, ressalvas, limitacoes)
4. Conclusao e recomendacoes (proximos passos concretos)

Tom: <tecnico-acessivel / formal-juridico / clinico>
Tamanho: <1 pagina / 2 paginas / detalhado>
Destinatario: <quem vai ler - cliente, juiz, gerente, paciente>

Regras:
- Nao invente dados que eu nao forneci
- Se algum dado estiver incompleto, marque com [VERIFICAR]
- Conclusoes devem decorrer diretamente das evidencias
- Use linguagem tecnica adequada a minha profissao

What the Output Should Include

A well-generated report has 4 signs of quality. Use this checklist to validate it before signing:

Data

All correct and cited

Logic

Conclusions follow evidence

Tone

Appropriate for the reader

Action

Clear next steps

βœ“ When the report works

  • βœ“You provided concrete data (numbers, dates, facts)
  • βœ“Is the type of document clear (opinion vs. report vs. expert assessment)?
  • βœ“The recipient has been specified (this changes the technical level)
  • βœ“You reviewed every fact and every number before signing

βœ— When it will go wrong

  • βœ—You didn't provide data: AI fills in with assumptions
  • βœ—Asked for a "complete report" without specifying the type or scope
  • βœ—Didn't review before sending (a data error = a professional error)
  • βœ—Signed without checking whether the conclusions followed from the data

πŸ’‘ Golden rule for AI-generated reports

AI structures and drafts. You provides the data and validates. Never sign a document generated by AI without checking every fact and every number. You remain responsible for the technical and professional accuracy. If the AI marked something with [VERIFY], you need to resolve it before sending.

2

πŸ“± Prompt #6 - LinkedIn/Instagram post

Independent professionals who publish content regularly attract 3x more clients through referrals than those who don't publish. The problem isn't a lack of knowledge; it's a lack of time to turn that knowledge into text. This prompt solves the blank-page problem and generates a solid draft in 5 minutes.

πŸ“‹ PROMPT #6 - Social Media Post (Copy and Use)

Crie um post para <rede: LinkedIn / Instagram> sobre:

Tema: <tema da sua expertise>
Angulo: <o que voce quer defender, ensinar ou alertar>
Publico: <quem voce quer atingir - empresarios, pacientes, colegas>

Formato:
- Gancho forte na primeira linha (frase que prende a atencao)
- Desenvolvimento em 3-4 paragrafos curtos (2-3 linhas cada)
- Exemplo pratico ou caso real (anonimizado)
- Chamada para acao no final
- 3 sugestoes de hashtags relevantes

Tom: <didatico / autoridade / provocativo / inspirador>
Tamanho: maximo 200 palavras
Minha profissao: <sua area> com <X> anos de experiencia

Regras:
- Nao comece com "Voce sabia que..." (cliche)
- Paragrafos curtos (WhatsApp visual - facil de escanear)
- Inclua 1 dado concreto ou numero
- Se for Instagram, sugira ideia de imagem/carrossel

Anatomy of a post that works

1

Opening hook (first line)

"90% of independent professionals lose clients because of a simple email mistake." A short phrase that sparks curiosity or disagreement. Avoid: "Today I’m going to talk about..." or "Did you know that..."

2

Development (body)

3-4 short paragraphs. Each with ONE idea. Add spacing between paragraphs. On LinkedIn, long paragraphs kill engagement. On Instagram, break them into carousel slides.

3

Real example

An anonymized case from your practice. "A client came in with X, we did Y, and the result was Z." This proves you know what you’re talking about and that it’s not just theory.

4

CTA (call to action)

"Have you been through this? Tell us in the comments." or "Save this post for when you need it." Questions drive more engagement than statements. On Instagram, "Send this to someone who needs to see it."

πŸ“Š LinkedIn vs. Instagram: practical differences

LinkedIn

  • Long text works (up to 3000 characters)
  • Professional yet approachable tone
  • Hashtags: 3-5 maximum, at the end
  • Best time: Tue-Thu, 8-10 a.m. or 5-7 p.m.
  • Focus: thought leadership

Instagram

  • Visual first (image or carousel)
  • Short caption (150 words recommended)
  • Hashtags: 10-15, mix niche and broad
  • Best time: Mon-Fri, 12 p.m. or 7-9 p.m.
  • Focus: quick education + visual authority

πŸ’‘ Best times to post

LinkedIn: Tuesday through Thursday, between 8 a.m. and 10 a.m. (when professionals check their feeds) or 5 p.m. and 7 p.m. (after work). Instagram: Monday through Friday, at 12 p.m. (lunch) or 7 p.m. to 9 p.m. (downtime). Saturday mornings work well for light content. Use AI to schedule: "Generate 5 posts for the week, one per day from Tuesday through Saturday."

3

πŸŽ₯ Prompt #7 β€” Short video script (1–2 min)

Short videos (Reels, TikTok, Shorts) are the format with greater organic reach in 2026. The challenge for independent professionals: condensing years of expertise into 60 seconds without sounding superficial. This prompt generates a structured script you can record right from your phone, with timestamps and on-screen text cues.

πŸ“‹ PROMPT #7 - Short Video Script (Copy and Use)

Crie um roteiro de video curto (60-90 segundos) sobre:

Tema: <tema da sua area de expertise>
Formato: <Reels / TikTok / Shorts>
Publico-alvo: <quem vai assistir - idade, perfil, dor principal>

Estrutura do roteiro:
- GANCHO (0-5s): frase de abertura que prende (pergunta, dado chocante ou mito)
- PROBLEMA (5-15s): descreva a dor/situacao que o publico vive
- SOLUCAO (15-45s): explique em 3 passos curtos o que fazer
- CTA (45-60s): o que voce quer que a pessoa faca ("me siga", "salve", "comenta")

Regras:
- Linguagem falada, nao escrita (como se estivesse conversando)
- Frases curtas (max 12 palavras por frase)
- Incluir [TEXTO NA TELA] quando houver ponto que merece destaque visual
- Incluir [CORTE] para indicar transicoes de camera
- Tom: <didatico / direto / informal-profissional>
- Ao final, inclua 3 alternativas de gancho para eu testar

Script visual structure

0-5s

Hook

The most important line in the video. It determines whether someone stops scrolling or keeps going. Examples: β€œThis mistake costs R$ 50 mil per year, and almost no one notices.” / β€œIf you’re a [profession], stop doing this now.”

5-15s

Problem

Describe the pain your audience feels. Use "you" to make it personal. "Do you spend 3 hours a week writing reports that no one reads to the end?"

15-45s

Solution (3 steps)

Deliver real value in 3 numbered points. Each point = 1 short sentence + [ON-SCREEN TEXT] with the summary. Viewers can read it even without audio.

45-60s

CTA

End with a clear action: "Save this video to use later" or "Follow me for more tips on [field]." Avoid generic CTAs like "leave a like."

πŸ“Š Why short videos work for professionals

2x
Reach vs. static post
10x
Trust vs. text
3 months
To become a go-to expert
4 pieces
1 video becomes 4 pieces of content

πŸ’‘ Tip: script test

After generating the script, read it aloud while timing yourself. If it runs over 70 seconds, ask the AI: "Cut 20% while keeping the 3 steps." If the hook doesn’t grab attention, ask: "Rewrite the hook with 3 more provocative alternatives." The hook is responsible for 80% of the video’s performance.

4

✏️ Refining the output β€” iteration and adjustment

The AI’s first response is almost never the final version. The real power lies in iteration: request specific adjustments until the result is excellent. Professionals who iterate get 5x better results than those who accept the first output. The rule is simple: generate, evaluate, refine, repeat.

Refinement commands (copy and use)

Adjust tone

Reescreva com tom mais <formal / acessivel / direto>. Mantenha o conteudo, mude apenas a forma de comunicar.

Shorten

Corte 40% do texto sem perder informacao essencial. Priorize: dados, decisoes, acoes concretas.

Change the format

Transforme esse <relatorio / post / roteiro> em um <e-mail / carrossel / thread>, mantendo as conclusoes e o tom.

Add data

Inclua esses dados adicionais na secao de analise: <novos dados>. Ajuste as conclusoes se necessario.

Cross-checking

Revise esse documento e me diga: tem alguma afirmacao sem evidencia? Alguma conclusao que nao decorre dos dados? Algum ponto que pode ser mal interpretado?

3-round refinement cycle

Every piece of professional content goes through this cycle. In practice, 3 rounds turn a draft into publishable material:

1

Round 1: Structure

Generate with the main prompt. Evaluate: Does the structure make sense? Are the sections in the right order? Is the data present? If the structure is wrong, revise the prompt before adjusting details.

2

Round 2: Tone and details

Adjust the tone, correct inaccurate data, ask it to expand or cut sections. Use the refinement commands above. This is the time to add information you forgot in the first round.

3

Round 3: Polish

Read it aloud. Ask the AI: "Review and correct inconsistencies." Make the final adjustments manually: details only you know, names, exact numbers. Sign it.

⚑ Average iteration time

2 min
Round 1 (generate)
3 min
Round 2 (adjust)
2 min
Round 3 (polish)

Total: 7 minutes for publishable content. Without AI: 30-60 minutes.

5

πŸ“Š Adaptations by profession

Prompts #5, #6, and #7 are universal, but each profession has specific vocabulary, formats, and constraints. A medical report is different from a legal opinion, and an accountant’s post follows different rules than an architect’s post. Here’s what to adjust in each field to get the most out of the production prompts.

Adjustments by professional field

πŸ‘©β€βš•οΈ Doctor

Report: use "clinical opinion" or "progress note." Never let AI invent a diagnosis. Include: "based on the tests presented by the patient." Avoid diagnostic conclusions: AI structures the information; you validate it clinically.

Post: avoid providing medical advice. Focus on health education. Always include: "consult your doctor." Engaging topics: prevention, common myths, when to seek help.

Video: simple language (the patient doesn't know technical terms). Ideal format: "3 signs you need to see a [specialist]".

πŸ‘©β€βš–οΈ Lawyer

Report: use "legal opinion" with legal grounds. Include: "without prejudice to a better judgment" and statutory articles when applicable. AI provides the structure; you check the case law.

Post: translate legalese into accessible language. Topics: "your rights in X," "what the law says about Y." Avoid commenting on ongoing cases or naming parties.

Video: format "3 things you need to know about [legal topic]." Authority + usefulness = engagement.

πŸ“ˆ Accountant

Report: include the tax period, legal basis (IN, LC, decree). Conclusion: impact in R$ for the client. The AI organizes; you validate the rates and classifications.

Post: seasonal topics (IRPF, IRPJ, DAS, ancillary obligations). Format: "checklist" or "deadline approaching." High engagement during filing season.

Video: "Did you know you can deduct X from your taxes?" Concrete figures + real savings in dollars.

πŸ“ Architect

Report: use "descriptive report" or "inspection report." Include regulatory references (ABNT, municipal building code).

Post: before/after projects (strong visuals). Topics: trends, common renovation mistakes, "why hire an architect." Instagram works better than LinkedIn in this field.

Video: virtual tour, decorating tips, "3 mistakes that increase your construction costs by 40%." Visuals are essential.

πŸ“‹ Quick Adaptation Prompt (Copy and Use)

Adapte este texto para o tom e vocabulario de um <profissao>:

Texto original:
<cole o texto gerado pelos prompts #5, #6 ou #7>

Ajustes necessarios:
- Terminologia: use os termos tecnicos de <profissao>
- Restricoes eticas: <liste restricoes da sua profissao>
- Formato esperado: <descreva como seu publico espera receber esse tipo de conteudo>
- Tom: <formal-tecnico / acessivel-educativo / consultivo>
6

🎯 Integrated exercise - create 3 real deliverables

In this exercise, you'll use the 3 production prompts to create 3 real pieces for your professional practice. The goal isn’t just to test the prompts, but to finish this module with publishable material in hand. Use a real case (already completed) as the basis for all 3 pieces.

Exercise outline (20 minutes)

1

Piece 1: Report (Prompt #5) - 7 min

Choose a real, completed case from your practice. Use Prompt #5 to generate a report/opinion. Refine it in 2 rounds: structure first, then tone and details.

2

Piece 2: Post (Prompt #6) - 5 min

Draw a lesson or insight from the same case. Use Prompt #6 to generate a LinkedIn or Instagram post. Refine the hook at least 3 times until you find the strongest one.

3

Piece 3: Video (Prompt #7) - 5 min

Turn the same lesson into a 60-second script with Prompt #7. Read it aloud while timing yourself. If it runs over 70 seconds, ask it to cut 20%.

4

Bonus: Derivation - 3 min

Use the iteration command: "Turn this report into a 3-paragraph email for the client." You just created a 4th piece from the same foundation. That's the principle of repurposing.

Quality checklist

βœ“Does the report contain accurate data and conclusions supported by evidence?
βœ“Does the post have a strong hook in the first line and a real example in the body?
βœ“Can the video script be read aloud in 60–70 seconds?
βœ“Do the 3 pieces maintain consistent information and a professional tone?
βœ“Would you publish all of them under your name without needing to edit them further?
βœ“Does the derivative (4th piece) preserve the essence without copying the original format?

Self-assessment: Are you ready?

Answer honestly. If you answer "yes" to at least 4, you have mastered production prompts:

β—‹Can I generate a report in less than 10 minutes?
β—‹Can I adjust the tone (formal/approachable) without rewriting from scratch?
β—‹Does my post have a hook, body, example, and CTA?
β—‹Does my video script fit the time and sound natural when read aloud?
β—‹Can I turn 1 case into 3+ different pieces of content?

πŸ’‘ The principle of repurposing

1 real case = 1 report + 1 post + 1 video + 1 email. Professionals who master this workflow produce 4x more content in the same amount of time. AI handles the format conversion; you handle the curation and validation. That’s the productivity multiplier that sets apart those who "use AI" from those who "master AI."

20 min

Complete exercise

3 pieces

Report+post+video

1 case

Foundation for everything

Ready to publish

Final material

πŸ“‹ Module Summary

βœ“
Prompt #5: Report/Assessment - data + structure + tone = professional document in 10 min
βœ“
Prompt #6: LinkedIn/Instagram Post - hook + development + CTA = online authority in 5 min
βœ“
Prompt #7: Video Script - 60 structured seconds = maximum organic reach
βœ“
Iteration: 3 rounds of refinement turn a draft into a publishable piece
βœ“
Reuse: 1 real case = 4 pieces of content (report + post + video + email)

Next Module:

3.3 - Strategy and management prompts (#8-#10): business proposal, competitor analysis, and weekly planning.