PTENES
MODULE 2.3

🖼️ canvas-design

Original visual art in .png and .pdf — posters, OG images, heroes, and promotional materials created from a design philosophy. Never copies artists; creates its own aesthetic movements.

6
Topics
25
Minutes
Intermed.
Level
Identity
Category
PHILOSOPHY FROM DESIGN Chromatic Movement canvas-design 1. Infer a subtle reference 2. Create a .md philosophy 3. Express on the canvas 4. Output .pdf / .png Original design · no copying .PNG Poster · OG Image Hero · Thumbnail .PDF Printed art · Piece Editorial · Material FINAL USE 📱 Social media 🌐 OG / meta image 🖨️ Print / promotion 🎨 Brand asset VISUAL ART PIPELINE PHILOSOPHY → VISUAL EXPRESSION → FINAL FILE
1

🧩 What it is / what it does

Precise definition based on the canvas-design SKILL.md.

Core Concept

Original visual art in .png and .pdf, organized by design philosophy.

O canvas-design creates museum-quality still images. The process has two stages: first it generates a design philosophy (manifesto for an aesthetic movement, in a .md file), then expresses this philosophy visually — 90% imagery, 10% essential text — producing the final .pdf or .png file. It never copies existing artists, avoiding copyright infringement.

The critical distinction: the skill doesn't create documents with decoration. It creates art objects that communicate through shape, space, color, and composition—not through explanatory paragraphs. Text appears as a rare and powerful visual element, never as a block of continuous prose.

✓ canvas-design produces

  • ✓ Event posters / visual campaigns
  • ✓ OG images and meta thumbnails
  • ✓ Static hero images for landing pages
  • ✓ Printed promotional material (.pdf)
  • ✓ Conceptual and editorial artwork
  • ✓ Static visual identity assets

✗ canvas-design doesn't do

  • ✗ Animations or videos (→ use remotion)
  • ✗ Interactive HTML pages (→ use frontend-design)
  • ✗ Code/algorithm-generated art (→ use algorithmic-art)
  • ✗ Token systems or palettes (→ use theme-factory)
  • ✗ Imitating specific artists' styles
.md philosophy
Manifesto of the aesthetic movement
Canvas .png/.pdf
Final visual expression
90% visual
Shape, color, and space communicate
Original
Never copy artists
2

🎣 When it triggers

The exact triggers that make Claude activate canvas-design.

Official skill description
"Create beautiful visual art in .png and .pdf documents using design philosophy. You should use this skill when the user asks to create a poster, piece of art, design, or other static piece. Create original visual designs, never copying existing artists' work to avoid copyright violations."

Words and contexts that trigger the skill

Poster / Poster

"Create a poster for event X", "I want a promotional poster", "make a futuristic-style poster"

Piece of art / Piece of art / Design

"Create a piece of art for my brand", "I want a static design", "make a visual piece"

OG image / Thumbnail / Hero image

"I need an OG image for the site", "create a static thumbnail", "I want a hero image"

Promotional material

"I need visual materials for a campaign", "create promotional assets", "I want a static flyer / banner"

💡 Practical tip

The trigger is semantic: any request for final static image (non-animated, not HTML) with visual/artistic intent triggers the skill. When in doubt between canvas-design and algorithmic-art, the difference is in the execution — canvas uses a manual aesthetic philosophy; algorithmic uses code (p5.js, etc.).

poster
Primary trigger
static piece
Any final static asset
design
Art, not UI/HTML
piece of art
Original visual art
3

🚀 How it improves your pages

Concrete value canvas-design brings to web and identity projects.

HTML pages are built from code — but what users see at first glance is often a static image: the OG image in the WhatsApp/Slack preview, the hero section, the course thumbnail. canvas-design elevates exactly this layer.

🌐

OG Images & Meta

When your link is shared on WhatsApp, Twitter, Slack, or LinkedIn, the OG image is what appears. A poster generated with canvas-design replaces the generic automatic screenshot with an intentional, professional visual.

🖼️

Static Heroes

When the hero section doesn’t need animation, a .png generated from a design philosophy is lighter, more controlled, and can have editorial quality — something HTML/CSS rarely achieves without a lot of effort.

📢

Promotional Material

Instagram posts, launch banners, course covers — assets that need to work outside the web context. canvas-design generates these assets in the same workflow as page development.

📐 Integrated flow with the web project

For a landing page project, the ideal workflow is: brand-guidelines defines the identity → theme-factory generates the color tokens → canvas-design creates the poster and OG image → frontend-design builds the page using the generated assets. canvas-design is the link between visual identity and web presence.

✓ High-impact cases

  • ✓ Course OG image — appears in every share
  • ✓ Module thumbnail — consistent visual identity
  • ✓ Launch poster — promotion integrated into development
  • ✓ E-book / PDF cover — editorial quality straight from Claude

✗ When it doesn’t solve the problem

  • ✗ Need interactivity → use frontend-design
  • ✗ Need motion → use animation-designer or remotion
  • ✗ Need systematic variations → use algorithmic-art
  • ✗ Need to edit an existing photo (retouch, remove background) → dedicated tool
OG Image
Social media preview
Static Hero
Page opening image
Disclosure
Assets outside the web context
Print
Print-ready PDF
4

⚙️ How it works under the hood

Actual stack, approach, files, and steps for canvas-design.

2-phase architecture

canvas-design is a two-phase process: Phase 1 generates the philosophical manifesto; Phase 2 interprets and expresses this manifesto visually. The same Claude instance receives the philosophy and executes it — it’s like writing an artistic manifesto and then painting according to it.

Internal pipeline — step by step

1
Infer the subtle reference

The SKILL.md instructs Claude to treat the user's input not as a literal constraint, but as starting point to infer an implicit cultural/aesthetic reference. E.g.: "poster for a late-night jazz festival" → reference: 1960s graphic minimalism.

2
Create the design philosophy (.md)

Generates a 4-6 paragraph manifesto: names the aesthetic movement ("Chromatic Silence", "Brutalist Joy"), explains how it is expressed through space, color, scale, composition, and hierarchy. Emphasizes craftsmanship — the result should look like it was made by someone at the top of their field over countless hours of work.

3
Express on the canvas (CANVAS CREATION)

The second phase uses the philosophy as a scientific bible. It creates a unique composition: repeated patterns, perfect shapes, overlapping layers. Total priority is given to quality—composition, spacing, color choices, typography—it all screams expert-level craftsmanship.

4
Final output: .pdf or .png + .md

Delivers two files: the philosophy in .md and the visual file in .pdf or .png. The multi-page option (.pdf with several pages) is available when the context calls for it — by default, it’s a single page.

⚠️ Critical restriction — copyright

The SKILL.md is explicit: never copy the style of existing artists. The skill creates original aesthetic designs. If the user asks for "in the style of Mondrian" or "like Saul Bass," canvas-design should interpret the essence philosophical (grid, primary geometry; clean typographic contrast) and create something new—not a reproduction.

Two-phase
Philosophy → Expression
.md + .png/.pdf
Two output files
Craftsmanship
Museum-quality
context: fork
Execution in a separate context
5

💬 Practical example + Ready-to-use PROMPT

Real prompts to paste into Claude Code and activate canvas-design.

Scenario A — OG image for an online course

You created a design course landing page and need an OG image that appears when the link is shared (1200×630px).

// paste into Claude Code
Create an OG image for my course "Skill Design — Visual Identity with AI".
Format: 1200×630px, .png file.
Theme: learning about design with AI, technology, and creativity.
Palette: deep blue tones + electric cyan.
Minimal text — the course title is the only required text.
Philosophy: futuristic geometric aesthetic movement that never copies artists.
Use the canvas-design skill.

Scenario B — Product launch poster

You're launching an automation SaaS and want a social media poster (square format, 1080×1080px).

// paste into Claude Code
Create a launch poster for the product "FlowAI — intelligent automation".
Format: 1080×1080px PNG (Instagram/LinkedIn feed).
Feel: cutting-edge technology, confidence, modernity.
Text: only the product name and tagline "Automate with intelligence".
Create an original aesthetic movement — don't copy Dieter Rams or any other designer.
Invoke canvas-design, deliver the .md on the philosophy + final .png.

Scenario C — Static hero image for a landing page

// paste into Claude Code
I need a static hero image for the above-the-fold section of my website.
Dimensions: 1440×720px, PNG.
Context: boutique branding agency, executive audience, sophisticated tone.
NO text — purely visual image, abstract composition.
Palette: black + off-white + a subtle golden accent.
Use canvas-design. Create a distinctive aesthetic direction for this.
💡 How to guide canvas-design
  • • Specify dimensions and format (.png or .pdf)
  • • Provide emotional/thematic context (not layout instructions)
  • • Limit the text that should appear — less is better for the skill
  • • Never ask to "copy X's style" — ask for "inspiration from X's philosophy"
  • • For multi-page, explicitly say: "I want 3 pages with different layouts"
Dimension
Always specify (px)
Context
Theme and emotion, not layout
Minimal text
Less text = higher quality
Original
Never "in the style of X"
6

🧬 Works well with / limitations

Powerful compositions with other skills and when not to use canvas-design.

Position in Track 2 — Identity

canvas-design sits at the center of Track 2, between brand identity (brand-guidelines, module 2.2) and code-generated art (algorithmic-art, module 2.4). Understanding all three together reveals when to use each one:

🏷️ brand-guidelines (2.2)

Define brand rules, palette, and voice. It is the set of constraints within which canvas-design will create. Feeds the design philosophy the right colors and tone.

🖼️ canvas-design (2.3) — YOU ARE HERE

Creates static art using philosophy. It takes the brand-guidelines constraints and turns them into editorial-quality images. Output: .png and .pdf.

🌀 algorithmic-art (2.4)

Generates art with code (p5.js, scripts). Where canvas-design creates unique, hand-crafted pieces, algorithmic-art generates systems and infinite variations. For generative wallpapers, procedural patterns, and interactive art.

Compositions with other skills

🎨
canvas-design + theme-factory

Use theme-factory to generate the brand color tokens (primary, secondary, accent) → pass them to canvas-design as the palette → ensure the poster and OG image use exactly the same colors as the site's design system.

🏷️
canvas-design + brand-guidelines

brand-guidelines defines the voice and visual constraints → canvas-design receives that brief and creates within the rules → result: complete consistency between the document identity and the visual expression of the pieces.

🌀
canvas-design + algorithmic-art

canvas-design creates the main poster of the campaign (single piece, high impact) → algorithmic-art generates the variations and patterns procedural assets based on the same aesthetic (wallpapers, textures, backgrounds). Together, they cover one-off pieces and visual systems.

⚛️
canvas-design + frontend-design

canvas-design delivers the hero image and OG image as .png → frontend-design uses these assets when building the HTML page. Clear separation of responsibilities: visual art ≠ web code.

⚠️ When NOT to use canvas-design
  • ✗ Need animation — any motion or transition → use animation-designer, remotion, or seedance.
  • ✗ Bulk variations — dozens of versions of one piece → use algorithmic-art (code systems generate infinite variations).
  • ✗ Editing an existing photo — remove backgrounds, retouch, resize → use dedicated editing tools (this isn’t the skill’s domain).
  • ✗ Interactive content — form, button, UI component → use frontend-design or web-artifacts-builder.
  • ✗ Technical diagrams — flowcharts, system architecture → use beautiful-mermaid or excalidraw.
brand-guidelines
Feeds in rules
algorithmic-art
For variations + code
theme-factory
Color tokens for the palette
frontend-design
Uses the assets in the HTML

📋 Module 2.3 Summary

What you learned

  • ✓ canvas-design creates visual art in .png and .pdf based on a design philosophy
  • ✓ Two-phase process: .md manifest → visual expression on the canvas
  • ✓ Triggers for requests involving posters, artwork, static design, OG images
  • ✓ Ideal for OG images, static heroes, and promotional materials
  • ✓ Never copy artists — create original aesthetic movements
  • ✓ Complements brand-guidelines (feeding it information) and algorithmic-art (variations)
  • ✓ Doesn't create animations, bulk variations, or interactive UI

Quick reference

Trigger
poster · piece of art · design · static
Output
.md (philosophy) + .png or .pdf (visual)
Doesn't
animations · code · photo editing · UI
Ideal pair
brand-guidelines + canvas-design + algorithmic-art
Next module
2.4 🌀 algorithmic-art

Code-generated art — procedural visual systems with p5.js, infinite variations, and algorithmic patterns. The perfect complement to canvas-design.

🌀