👥 Marketing Agent Team

🟢 What It Is

The system AgenteMktCX uses Codex as an "autonomous work team." 5 specialized agents work in parallel, each with its own skill, output folder, and coordination rules.

💡 Why learn

A complete marketing campaign (research + strategy + creative + analysis) can be produced by Codex in minutes, with outputs organized into folders — without external tools or freelancers.

🔑 The 5 Agents

🟢 What It Is

The system organizes everything in shared context files: system.md defines the orchestration rules, brand.md defines the brand identity, and each agent has its own SKILL.md own.

🔑 Prompt 1 — Create system.md

Crie um arquivo system.md que defina:
- Funções de cada agente (Campaign Manager, Research,
  Content Strategy, Creative Copy, Data Analysis)
- Estrutura das SKILLs (SKILL.md por agente)
- Pastas /output por agente
- Regras de orquestração e handoff
- Formato do task_manifest.json para coordenação

🔑 Prompt 2 — Create brand.md

Crie brand.md com:
- nome: [nome da marca]
- público: [perfil do cliente ideal]
- tom: [ex: profissional, jovem, técnico]
- posicionamento: [proposta de valor]
- temas: [tópicos de conteúdo]
- palavras-chave: [keywords SEO]
- canais: [LinkedIn, Instagram, email...]
- metas: [leads, brand awareness, vendas]

🟢 What It Is

The Campaign Manager is the “campaign director” — it reads brand.md, creates task_manifest.json with each agent’s tasks, and, at the end, consolidates all outputs into an executive report.

🔑 Campaign Manager Activation Prompt

You are the Campaign Manager. Read brand.md and create
task_manifest.json with the tasks for each agent.
Then, once you receive their outputs, generate a consolidated
final campaign report at /output/campaign-report.md

🔑 task_manifest.json Structure

{
  "campaign": "Q3 Lead Generation",
  "tasks": [
    {
      "agent": "research",
      "task": "Analise os 3 principais concorrentes",
      "output": "output/research/competitors.md",
      "status": "pending"
    },
    {
      "agent": "strategy",
      "task": "Crie plano de conteúdo para 30 dias",
      "output": "output/strategy/content-plan.md",
      "status": "pending",
      "depends_on": ["research"]
    }
  ]
}

🟢 Research Agent

The Research Agent analyzes the market: it looks up competitor data, industry trends, and opportunities. It saves everything organized in /output/research/.

🔑 Research Agent SKILL.md

Crie SKILL.md para o Research Agent que:
- Analisa os 3 principais concorrentes da marca
- Coleta dados do mercado (tamanho, crescimento)
- Identifica lacunas e oportunidades
- Salva relatório em /output/research/
- Formato: markdown estruturado com fontes

🟢 Content Strategy Agent

Use the Research data to create a strategic content plan: a 30-day calendar, topics for each channel, and content pillars aligned with brand.md.

🟢 Creative Copy Agent

Turns the content plan into ready-to-publish assets: posts for each channel, email headlines, and A/B variations to test. Uses the tone defined in brand.md.

🟢 Data Analysis Agent

Analyzes results from previous campaigns, identifies performance patterns, and suggests data-driven optimizations. Delivers KPI reports in /output/data/.

🟢 What It Is

O task_manifest.json is the team's "task board." The Campaign Manager creates it, the agents update their statuses, and the manifest ensures the workflow is followed (e.g., strategy only runs after research).

🔑 Parallel vs. Sequential Execution

🔑 Campaign Execution Command

codex "Leia task_manifest.json e execute todas as tarefas
pendentes. Para tarefas sem dependência, execute em paralelo.
Atualize o status de cada tarefa no manifesto e salve os
outputs nas pastas corretas. Ao finalizar tudo, gere
campaign-report.md com resumo executivo."