Create a character. Build a routine.

From identity to execution record

Sofia, a 31-year-old designer, and Artur, a 59-year-old photographer, lead the fictional Lia Lume case. The character is an adult, original, and openly virtual. You create your own identity.

Worksheets and criteria · 21-day tracking · Open worksheet · Case gallery.

Before you begin

Know how to generate images and edit simple pieces. If needed, revisit Kling, CapCut, and Social Media. For budgeting and offers, use Monetization. External tools may require an account and credits; check costs before generating.

Set up the account and identity, and prepare at least three reviewed pieces before day 1. The challenge requires 21 editorial posts and one additional offer post: 22 in total. Include video and a carousel in the series. The offer can be a clearly labeled fictional study, with no charge or invented partnership.

The student publishes manually. Tracking only stores local records and lets you export a copy. It doesn’t send messages, publish or schedule posts, or check external accounts. Dates, files, and pending items must be accurate.

The course consists of reading and practice, with no recorded video lessons. Marking lessons as read does not prove 21 days of execution. The final metrics check may happen after day 21. There is no guarantee of followers, clients, or income.

The 24 lessons

Module 1 · Originality and transparency

Define the identity, disclosures, and permissions.

3 lessons · 45 min

Lesson 1

Define an original, transparent character

15 min

Lesson 2

Separate AI disclosure from advertising disclosure

15 min

Lesson 3

Check references, rights, and personal data

15 min

Module 2 · Strategy and visual DNA

Research seven references and define a clear role.

3 lessons · 45 min

Lesson 4

Study seven references without making a copy

15 min

Lesson 5

Give the character a clear role

15 min

Lesson 6

Write the visual DNA to be repeated

15 min

Module 3 · Create and animate

Create a base image, three scenes, and a real video.

3 lessons · 45 min

Lesson 7

Generate and approve the character’s base image

15 min

Lesson 8

Create three scenes with the same identity

15 min

Lesson 9

Animate a simple gesture using an authorized reference

15 min

Module 4 · Account and content

Set up the profile and prepare three content pillars.

3 lessons · 45 min

Lesson 10

Set up an account for a single character

15 min

Lesson 11

Research formats and questions from your audience

15 min

Lesson 12

Organize three pillars and seven initial ideas

15 min

Module 5 · Formats and review

Test variations and create a readable carousel.

3 lessons · 45 min

Lesson 13

Repeat a structure and test one variation

15 min

Lesson 14

Build a carousel that delivers one idea

15 min

Lesson 15

Review identity, promise, and retention

15 min

Module 6 · Offers and observation

Prepare offer paths and five groups of signals.

3 lessons · 45 min

Lesson 16

Prepare three offer paths without assuming results

15 min

Lesson 17

Create a useful invitation and an open resource

15 min

Lesson 18

Choose five signals and record what’s missing

15 min

Module 7 · The challenge routine

Organize the reserve, calendar, and weekly reviews.

3 lessons · 45 min

Lesson 19

Prepare the 21-day calendar

15 min

Lesson 20

Review on days 7, 14, and 21

15 min

Lesson 21

Use a short production and review routine

15 min

Module 8 · 21 days of execution

Publish, check, and wrap up with real evidence.

3 lessons · 45 min

Lesson 22

Publish the 21 editorial posts

15 min

Lesson 23

Publish an additional offer transparently

15 min

Lesson 24

Close the challenge with evidence and a decision

15 min