📣 60-Second Ad Readiness Snapshot

name: ads-quick description: 60-Second Ad Readiness Snapshot — quick assessment without subagents version: 1.0.0 author: AI Ads Strategist tags: [ads, quick, snapshot, assessment, readiness] trigger: /ads quick output: Terminal output (no file saved)

# Listing Readiness Snapshot in 60 Seconds

Skill Purpose

Perform a quick ad-readiness assessment of a website or business without starting subagents. Fetches the homepage, assesses the strength of the value proposition, offer clarity, CTA quality, landing page readiness, and presence of trust signals. Generates a compact scorecard with a platform recommendation and estimated starting budget. The total output must be under 40 lines.

When to Use

• The user wants a quick check before investing in a complete ad strategy
• The user asks "should I run ads?" or "am I ready for ads?"
• The user wants a quick assessment without waiting for the full analysis from 5 agents
• The user is exploring whether paid advertising makes sense for their business
• Activated by /ads quick <url>

When NOT to Use

• The user wants a detailed, comprehensive strategy (use /ads strategy instead)
• The user already has ad data to analyze (use /ads audit instead)
• The user needs creative briefs (use /ads creative instead)
• No URL provided (this skill requires a URL to search)

How to Run

Step 1: Search and Analyze the Homepage

Use WebFetch to retrieve the homepage content. Extract these elements:

WebFetch(url) -> Analisar:
1. Headline / Seção Hero — Qual é a promessa principal?
2. Proposta de Valor — Está claro o que eles vendem e por que isso importa?
3. CTA(s) — Que ação estão pedindo aos visitantes?
4. Oferta — Há uma oferta específica (preço, teste grátis, desconto)?
5. Sinais de Confiança — Avaliações, depoimentos, selos, logotipos de clientes, certificações?
6. Qualidade Visual — Imagens profissionais, branding consistente, design moderno?
7. Indicadores Mobile — Sinais de responsividade, carregamento rápido?
8. Informações de Contato — Telefone, e-mail, chat, endereço visíveis?

Step 2: Score 5 Dimensions

Evaluate each dimension on a scale of 0 to 20:

1. Value Proposition Strength (0–20)

2. Offer Clarity (0-20)

3. CTA Quality (0-20)

4. Landing Page Preparation (0-20)

5. Trust Signal Presence (0-20)

Ad Readiness Score = Sum of all 5 dimensions (0-100)

Stage 3: Determine the Platform Recommendation

Based on the business type and readiness score, recommend the best platform to start with:

Secondary Platform Recommendation: After establishing the main platform (30-60 days), recommend a secondary platform:

Step 4: Estimate CPC and CPA Ranges

Provide realistic cost expectations based on the industry and platform:

CPC ranges by industry and platform:

Expected CPA by Business Type:

Step 5: Quick Competitor Check

Before finalizing the snapshot, do a quick check for competitive signals:

WebSearch Query:

"[Industry]" "[City]" ads OR advertising OR sponsored

Note: Are competitors actively advertising? If yes, the market is validated but competitive. If not, there may be an opportunity, or the market may not support paid ads.

Step 6: Generate Readiness Verdict

Output Format

Output directly in the terminal. DO NOT save a file. Keep the output under 40 lines.

============================================
  AD READINESS SNAPSHOT: [Business Name]
  URL: [url]
============================================

  AD READINESS SCORE: [XX]/100 — [Verdict]

  SCORECARD:
  Value Proposition ... [XX]/20 [status word]
  Offer Clarity ....... [XX]/20 [status word]
  CTA Quality ......... [XX]/20 [status word]
  Landing Page ........ [XX]/20 [status word]
  Trust Signals ....... [XX]/20 [status word]

  TOP 3 STRENGTHS:
  1. [strength]
  2. [strength]
  3. [strength]

  TOP 3 GAPS TO FIX:
  1. [gap + specific fix]
  2. [gap + specific fix]
  3. [gap + specific fix]

  RECOMMENDED PLATFORM: [Platform]
  ESTIMATED STARTING BUDGET: $[X]-$[Y]/month
  EXPECTED CPC RANGE: $[X]-$[Y]

  NEXT STEP: [One specific action to take]
  Full strategy: /ads strategy [url]
============================================

Important Rules

• This is a SPEED tool—complete the entire analysis in under 60 seconds
• DO NOT launch subagents — this is a single-pass analysis
• The output should be under 40 lines — be concise
• DO NOT save a file — terminal output only
• Always end with a recommendation to run /ads strategy for the complete analysis
• If the homepage cannot be retrieved, explain the problem and suggest that the user provide a different URL
• Be honest about readiness—don’t inflate scores to be encouraging
• Budget recommendations should be realistic monthly minimums, not aspirational targets
• Always consider the type of business when recommending platforms
• A specific next step is more valuable than a list of generic advice