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Lesson 2 · 18 min

The reel in 7 steps: plan before the script

r7e gives you the script: seven trigger points, from a hook with a number to a request for comments. It took four batches of reels to reach the r7ex standard: the content worked when the plan came before the script, and the format worked with a TV-news finish. Here you’ll learn the plan, the seven parts, and the speaking rules.

Start the lesson
A vertical phone on a dark table beside a script divided into seven cards.

In this lesson, you will

  1. 1The five fields in the plan, before you write the script
  2. 2The seven parts, with the real example of the hacker reel
  3. 3The speaking rules: length, numbers written out, CTA
  4. 4What the four batches taught us

Goal: write a 30 to 45 s reel in 7 steps based on a plan with an audience, a desire, a hook with a number, a rating, and a destination.

01From thesis to reel in r7ex

Claude writes, Codex designs, HeyGen speaks, and the engine syncs everything with the voice.

Scroll down: each step below lights up its part of the diagram.

  1. 1/6

    Plan

    Person, what they want, a hook with a number or fact, potential rating, and destination on inema.club. Below 7, change the angle or topic before writing any script.

  2. 2/6

    Form

    python3 r7ex.py novo <slug> creates the form from the template. You write the plan, opening, seven parts (script, image or screenshot, panel), CTA, and where to publish.

  3. 3/6

    Check

    r7ex.py checar requires 7 parts, a script from 550 to 700 characters, and every panel or counter word to appear in that part’s script.

  4. 4/6

    Make

    Images by Codex, avatar by the HeyGen studio (only with written approval in APROVADO_HEYGEN), scene, render, and review sheet. You review the opening title and the sheet before sending.

  5. 5/6

    Queue

    It goes to the bot on Telegram and joins the end of the channel queue (1 every 2 hours). Never upload directly: the queue spaces out posts and gives you time to hold a video.

  6. 6/6

    The whole process

    No avatar or render before the plan and the plan sheet gate. The costly parts (avatar, images, render) only start once the cheap part (text) has passed.

Example from the r7ex repository. For your channel, the order matters: plan → form → gate → media → review → queue.

02The 7 parts, in the hacker reel

Real example from r7ex (published reel). The order of parts 2 to 6 adapts to the topic; there are always seven parts of ~30–40 s.

1. Hook

Fear, something new, or a provocation, with a number or fact. Never defuse the trigger in the same sentence.

LineHackers broke into OpenCode… US$ 1.700 in one night.

03Your reel plan and script

Fill out the plan first. If the score is below 7, change the angle before writing the line.

plano.md
# Reel plan

- Person (who's watching): 
- What they want (one sentence: gain something, solve a pain point, reach a desire): 
- Hook (fear, something new, or a provocation, with a number or fact): 
- Source for the number: 
- Potential score (0–10) — "would a stranger stop scrolling here?": 
- Destination (the page that solves it, becomes the proof screenshot):
reel-r7e.md
| # | Part | Line (numbers spelled out) | Screen (image or screenshot + panel) |
|---|---|---|---|
| 1 | Hook (trigger + number) | | |
| 2 | Fear or proof | | |
| 3 | Desire | | |
| 4 | Ease | | |
| 5 | Discovery (3 items) | | |
| 6 | Benefit or urgency | | |
| 7 | Comment | It’s all at <your site>. Or ask me for the link here in the comments. | |

Total line: 550 to 700 characters (~30–40 s).
request to the agent
Based on the plano.md below, write the line for a reel in 7 parts
(hook with the number, fear or proof, desire, ease, discovery with
3 items, benefit, comment). Rules:
- 550 to 700 characters total;
- spell out numbers and years in the line;
- no part ends with a number by itself;
- don’t make up numbers: use only those in the plan, with the source;
- the first sentence never starts with "Imagine", "Hello", or "In this video".

<paste plano.md here>
Repository example
  • Batch 1 (hook = promise, blurred photo): no views on TikTok or Instagram.
  • Batch 2 (only the hook became a trigger with a number): better, "still standard".
  • Batch 3 (plan before the line, strong claims, fixed CTA, real screenshots): the content hit the mark.
  • Batch 4, r7ex (same line, TV news finish): the style hit the mark. Standard since 10/18/2026.

04Practice: your reel on paper

Exercise 1 in sequence 4.

E1 · One reel in 7 steps, on paper

20 min

Fill out plano.md and write a 30- to 45-second reel for your niche using the 7-part template. Read it aloud while timing yourself.

Done when: you can read it aloud in under 45 s, the plan scores 7 or higher, and the first sentence grabs attention (following the r7ex standard: the hook uses a number or fact).

The original exercise list says “the first sentence already states the benefit.” The r7ex standard (10/18/2026) replaced the benefit with a hook using a number, after batches that got no views. Exercises: jornada-agentes/exercicios/04-redes.md.

05Test what you learned

The explanation appears after you answer.

Question 1 of 4

Your plan scored 5 on “Would a stranger stop scrolling here?” What should you do?competency

To learn more

reel7etapas guide (r7e)r7ex guide (new standard)Hacker reel (r7ex, on YouTube)JARVIS reel (r7e, on YouTube)
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