inemaSEO 4 — In the AIs: AEO, GEO, and sites used by agents|INEMA.CLUB-PRO

Lesson 4 · 18 min

Name collision and outdated entity in the AIs

Sometimes the AI does answer about you, but about the wrong you: another company with the same name, or your story from ten years ago. The brand questions in the battery show this. The fix is to make clear, in text and in structured data, who you are, and to give the AIs sourced cards they can cite.

Start the lesson
A mail carrier looks at a letter in hand in front of two identical mailboxes, unsure which one is the right one.

In this lesson you will

  1. 1Read the battery's brand answers as an identity diagnosis
  2. 2Disambiguation page and the full brand name
  3. 3Person and Organization with a fixed @id and sameAs
  4. 4The catalog of cards with source, status, and date

Goal: diagnose name collision and outdated bio in the AIs and build the catalog of cards that fixes your entity.

01From identity error to measured fix

Click each block.

Click each block in the diagram to see what it does.

Diagnosis through the battery, fix on the site, check in the following month's battery.

02Fix it in four steps

Tap each step.

1. Read the brand answers

In the spreadsheet from lesson 3, filter the brand questions. Note: did the AI talk about you or about someone else? Is the description current? Which sources did it use?

The wrong sources show where the confusion comes from.

At INEMA (07/10/2026)"What is INEMA?" got 4 out of 4 answers about INEMA-BA, the environmental agency. "Who is Nei Maldaner?" brought up the old bio of an IT businessman, with no AI. But "What is INEMA.club?" was answered correctly.

03Sheet and entity to copy

The sheet follows the catalog format of the AIV method (MIT). The JSON-LD goes in the head of every page.

catalogo/institucional/quem-somos.md
---
slug: quem-somos
tipo: institucional
titulo: What <Full Brand Name> is
resumo: <Full Brand Name> is <what it is, for whom> since <year>. Not to be confused with <namesake>, which <what the other is>.
status: revisado
fonte: <URL or document that proves it>
confianca: alta
atualizado_em: dd/mm/aaaa
relacionados: [quem-e-fundador, servicos]
---

<Direct answer in 1 paragraph, with data only you have.>

## PENDENTE
- <what still needs confirming: does not go live>
JSON-LD · entity with @id and sameAs
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {"@type": "Organization", "@id": "https://www.seusite.com/#organization",
     "name": "<Marca Completa>", "url": "https://www.seusite.com/",
     "founder": {"@id": "https://www.seusite.com/#fundador"},
     "sameAs": ["https://github.com/<perfil>", "https://www.youtube.com/@<canal>"]},
    {"@type": "Person", "@id": "https://www.seusite.com/#fundador",
     "name": "<Nome Sobrenome>", "url": "https://www.seusite.com/quem-e-<nome>/",
     "sameAs": ["https://www.linkedin.com/in/<perfil>"]}
  ]
}
</script>
Example from the repository

Entity Person #nei and Organization #organization published on every page of the portal on 09/24/2026. Catalog of 54 sheets published at /conhecimento/ after the July measurement.

The next round of the battery is what tells whether the identity changed in the AIs: without re-measuring, it's just hope.

04Practice: your entity

Use the brand questions from your battery.

E1 · Identity diagnosis

30 min

Ask "what is [your brand]?" and "who is [founder or person in charge]?" in 3 assistants. For each answer, note: did it talk about you or someone else, is it current, which sources did it use.

Done when: a table with 6 answers (2 questions × 3 assistants), each marked "correct / collision / outdated" with the sources cited.

E2 · Five cards with sources

45 min

Write 5 cards in the template format: who we are (with disambiguation, if there is a collision), the founder, and 3 answers to questions from your battery. Each one with a source and a date.

Done when: 5 .md files with every front matter field filled in, and no data without a source outside the PENDENTE section.

05Test what you learned

The explanation appears after your answer.

Question 1 of 4

"What is [brand]?" comes back describing a public agency with the same name. What is the first fix?skill

06Takeaway

DiagnosisThe brand questions in the battery show name collision and an outdated bio.
FixFull name, disambiguation, Person and Organization with @id and sameAs, catalog with sources.
2026 yardstickThere is no special schema for AI: structured data only helps when it matches the visible text.

Go further

Google: Organization structured data (English)Course 2 of the Program: Content (entity in detail)AIV 2026: knowledge catalog (guide)
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