Selling with AI 2 · Consulting Playbook|INEMA.CLUB-PRO

Lesson 7 · 15 min

Clients who come to you

Cold messages still work, but they land in inboxes full of identical automated messages. What builds up is the opposite: useful answers in public, a free office hours for questions and a lead magnet that shows how you diagnose. People who arrive through them have already seen you work.

Start the lesson
A consultant runs an online office hours session for questions, with several participants on a video call.

In this lesson you will

  1. 1Choose the channel that suits you
  2. 2Answer in public without sounding like a salesperson
  3. 3Set up the free office hours for questions
  4. 4Create a lead magnet that shows your diagnosis

Goal: set up the free office hours and a lead magnet that show diagnosis, not building, and set the date of the first office hours.

01The wheel that turns on its own

You deliver value, you record the delivery, and the record delivers value again.

Click each block in the diagram to see what it does.

Choose the channel based on your personality, not on some guru's recipe. A routine abandoned after three weeks costs more than any channel.

02Presence that builds trust

What works and what burns your name.

1. Forums and communities

Answer the question right there, with the real step by step and what usually goes wrong.

Say so when the simplest solution is not your specialty. Never "I messaged you privately" in place of the answer.

03Templates to copy

The lead magnet shows diagnosis. The build, if it comes, comes later, inside a service.

Lead magnet · readiness mini diagnostic (10 questions)
MINI DIAGNOSTIC: IS YOUR COMPANY READY FOR AI?
Answer yes or no. Count the "yes" answers.

PROCESSES
1. Can someone describe the main process from start to finish?
2. Is that process written down somewhere?
DATA
3. Is there an official place where people look before asking someone?
4. Does each important document have an owner and a date of its last review?
SUPPORT
5. Does leadership know about and support the AI initiative?
6. Is there a separate budget for it?
SYSTEMS
7. Have you already connected two systems without copy and paste?
8. Does someone know who holds the admin password for each tool?
MEASUREMENT
9. Do you currently measure the time or error rate of the process you want to improve?
10. Can you say which number the project needs to move?

8 to 10: ready for a pilot.
4 to 7: start with preparation (process and data).
0 to 3: start with training the team.

<Your name> · free Q&A office hours: <day and time> · <link>
Free office hours announcement
Free office hours for AI questions in <area/industry>
Every <day of the week>, from <time> to <time>, at <link>.
No sign-up. Bring your question or your process: I'll solve it live,
with my screen open, and I'll also tell you when AI is not the answer.
What I don't do here: <e.g., access to your company's systems, client data>.
Prompt · specification for your lead magnet
You are an AI consultant and you will specify a free lead magnet that shows
how I diagnose, buildable in up to 1 hour.
My niche: <sector>
Job title of the person I want to attract: <job title>
Most repeated pain I see: <in one sentence>

Deliver:
1. Three lead magnet ideas (checklist, mini diagnostic, baseline
   spreadsheet), from the most obvious to the most surprising.
2. For the best one: what the person answers, what they get back and what
   decision they can make on their own with it.
3. The 3 cases where the lead magnet gives a bad answer, and how to warn about that in it.
4. The one-line sentence to promote it.
Nothing that requires access to the company's systems.

04Practice

Start small and keep it going for ninety days.

1 · Your diagnostic lead magnet

45 min

Adapt the mini diagnostic to your niche (or use the prompt for another lead magnet). Test it with an outsider before publishing.

Done when: the lead magnet is published or ready to send, requires no system access at all, and ends by pointing to the next step (preparation, pilot or training).

2 · Date of your first office hours

15 min

Pick a fixed day and time, write the announcement, and share it in the channels where you already answer questions.

Done when: your first office hours has a date on your calendar and the announcement is published in at least one channel.

05Quick quiz

4 questions. The explanation appears after your attempt.

Question 1 of 4

Where does your AI knowledge look the rarest?

06Summary

The pain is written in publicForums and industry communities, outside the AI world.
Channel for personalityThe routine you can sustain is worth more than the trendy channel.
Office hours and archiveSolving live and publishing the excerpts is recorded proof.
Diagnostic lead magnetIt shows how you think and ends by pointing to the next step.
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