Break down the idea. Build the ad.

Six formats to practice

A production lab

Mila, a 37-year-old director, and Paulo, a 54-year-old shop owner, guide six fictional cases. You create a first version of each case and choose one to finish. Deliver six studies in MP4, one revised final version, and organized source files.

Open the scripts, sheets, and study track · View Codex teaching references.

The images explain decisions; they are not frames from rendered campaigns. The kit contains scripts, references, and audio. You create the clips and ads during the activities.

Before you begin

You should know how to generate an image, save a clip, and make basic edits in an editor. If you have not done that yet, start with Image Prompting, Kling AI, and CapCut. This lab brings those skills together.

Use a computer, image generator, video generator, and editor. Check available credits, plans, and features before production. External tools and queues are not included. The ten-minute practice is only one part; full production takes additional time.

The cases do not promise sales, reach, product performance, or a finished ad in ten minutes. Label the fictional demonstrations. A step remains pending until you have the required file.

Your progress stays in this browser. Save a copy along the way. The course includes reading, examples, and activities; it has no prerecorded video lessons.

The 24 lessons

Module 1 · Lume · narrated ad

Connect nine scenes with one message and a clear voice.

3 lessons · 45 min

Lesson 1

Plan Lume’s narrated ad

15 min

Lesson 2

Fix the flashlight before the surreal scenes

15 min

Lesson 3

Build nine scenes with a clear voice

15 min

Module 2 · Vento · music sequence

Plan the sound and check four connected segments.

3 lessons · 45 min

Lesson 4

Let music guide the route

15 min

Lesson 5

Plan Vento’s transition points

15 min

Lesson 6

Check the transitions in the music sequence

15 min

Module 3 · Senda · product and storyboard

Draw five shots and keep the product consistent between them.

3 lessons · 45 min

Lesson 7

Draw five scenes before animating Senda

15 min

Lesson 8

Approve the main image of the glasses

15 min

Lesson 9

Use paper to connect Senda’s scenes

15 min

Module 4 · Pulso · sports ad

Reduce the scope and check footing, body, and rhythm.

3 lessons · 45 min

Lesson 10

Reduce the sports ad to essentials

15 min

Lesson 11

Set the sneaker and opening position

15 min

Lesson 12

Build Pulso without hiding motion flaws

15 min

Module 5 · Arquivo do Vento · first person

Use four references and a map to keep the space consistent.

3 lessons · 45 min

Lesson 13

Set four references for Arquivo do Vento

15 min

Lesson 14

Build the first image with matching references

15 min

Lesson 15

Move through the room without changing spaces

15 min

Module 6 · Dobra · character demonstration

Organize seven labeled scenes without inventing a testimonial.

3 lessons · 45 min

Lesson 16

Write seven demonstration scenes for Dobra

15 min

Lesson 17

Keep Dobra’s character, bag, and voice consistent

15 min

Lesson 18

Connect seven scenes without changing the bag

15 min

Module 7 · Production process

Track files, attempts, and review.

3 lessons · 45 min

Lesson 19

Organize files so you can recreate the work

15 min

Lesson 20

Track attempts, time, and resources

15 min

Lesson 21

Review image, sound, and message in separate passes

15 min

Module 8 · Finishing and delivery

Compare versions and organize six studies with one final finish.

3 lessons · 45 min

Lesson 22

Choose a case for the final finish

15 min

Lesson 23

Fix a flaw and compare versions

15 min

Lesson 24

Deliver the six studies and one checked final finish

15 min

Start with the message