inemaSEO 2 — Content: pages only you can write|INEMA.CLUB-PRO

Lesson 1 · 16 min

Entity: telling search engines who is behind the site

Content only you can write starts by saying who "you" are. Google and AI tools gather pages, profiles, and mentions into an entity: a person, a brand. If the site doesn't declare this in one single way, each page looks like it was written by a different author, and your name can even be confused with someone else's.

Start the lesson
A hand hands over a badge at the front desk of a small office, with business cards neatly arranged on the counter.

In this lesson you will

  1. 1What an entity is and why it comes before content
  2. 2The JSON-LD template with author and brand under a fixed @id
  3. 3How article, news, and course point to the same entity
  4. 4Testing whether AI tools confuse your name with another

Goal: declare a Person and an Organization with a fixed @id and a separate sameAs, and make the rest of the site point to them.

01One entity, many pages pointing to it

Tap each block.

Click each block in the diagram to see what it does.

Declare once, point always: the rest of the course writes content on behalf of this entity.

02Build the entity in four steps

Tap each step.

1. Choose the @id values

Use the canonical domain from course 1 and a fragment: #autor and #organizacao. Don't change them again.

If you have subdomains (news, events), they all use exactly the same @id values as the main site.

03The entity template and a page pointing to it

Swap in your domain, names, and profiles. Don't invent a profile that doesn't exist.

jsonld-entidade.json (inemaSEO templates)
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://www.seusite.com/#autor",
      "name": "Your Name",
      "url": "https://www.seusite.com/sobre/",
      "worksFor": { "@id": "https://www.seusite.com/#organizacao" },
      "sameAs": ["https://github.com/seu-usuario", "https://www.linkedin.com/in/seu-perfil/"]
    },
    {
      "@type": "Organization",
      "@id": "https://www.seusite.com/#organizacao",
      "name": "Your Brand",
      "url": "https://www.seusite.com/",
      "logo": "https://www.seusite.com/logo.png",
      "founder": { "@id": "https://www.seusite.com/#autor" },
      "sameAs": ["https://www.youtube.com/@suamarca", "https://www.instagram.com/suamarca"]
    }
  ]
}
Article pointing to the entity
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Title identical to the page's",
  "datePublished": "2026-10-19",
  "dateModified": "2026-10-19",
  "author": { "@id": "https://www.seusite.com/#autor" },
  "publisher": { "@id": "https://www.seusite.com/#organizacao" }
}
Check it in the course 1 X-ray
tools/auditoria.sh https://www.seusite.com / /sobre/ /um-artigo/
# look for the JSON-LD line of each page: Person and Organization on all of them
Name collision test (notes)
Entity test on <dd/mm/yyyy>
Question: "what is <your brand>?"
- Assistant 1: <talks about me | talks about someone else: who? | doesn't know>
- Assistant 2: <talks about me | talks about someone else: who? | doesn't know>
Collision? <yes/no>. What I will write on the page about: <...>
Example from the repository

JSON-LD from the inema.club home page, only the items with @id:

EducationalOrganization  https://www.inema.club/#organization  sameAs: 5
Person                   https://www.inema.club/#nei           sameAs: 1
WebSite                  https://www.inema.club/#website

On a question page of the same site:

publisher → {"@id": "https://www.inema.club/#organization"}

04Practice: your entity

Use the canonical domain you chose in course 1.

E1 · Entity published

30 min

Fill in the template with your data, put it in the site layout, and make at least one page type (article, product, or course) point to the @id. Publish and run the X-ray on 3 pages.

Done when: the schema.org validator shows Person and Organization with no errors, and the X-ray shows both on all 3 pages.

E2 · Collision test

15 min

Ask "what is [your brand]?" and "who is [your name]?" on two assistants. Fill in the notes.

Done when: the notes say, for each assistant, whether it talked about you, about someone else (who), or didn't know, and what you will write on the "about" page.

05Test what you learned

The explanation shows up after your answer.

Question 1 of 4

The news site is a subdomain of the main site. Which @id does it use for the organization?skill

06Takeaways

Two fixed @id valuesOne author and one brand, the same on every page and subdomain.
Point, don't repeatArticle, news, and course cite the @id.
Test the nameA name collision shows up when you ask the question and write down the answer.
2026 yardstickThere is no special schema for AI: an entity matters because it says who is behind the content and matches the text.

Going further

jsonld-entidade.json template (inemaSEO, MIT)Schema.org validatorGoogle: organization structured data (English)Google: helpful, reliable content (English)
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