inemaSEO 2 — Content: pages only you can write|INEMA.CLUB-PRO

Lesson 3 · 18 min

Validate a keyword without a paid tool

Writing about what nobody searches for is wasted work; so is writing about what every big portal already owns. Before you open the editor, score each keyword with free signals: autocomplete, Google Trends, Search Console, and the search results themselves. And only move forward if you have something real to say.

Start the lesson
A person at the kitchen table sorts paper cards into two piles, with a laptop beside them.

In this lesson you will

  1. 1The free sources and what each one tells you
  2. 2The GO / MAYBE / NO-GO score, criterion by criterion
  3. 3Group keywords by intent in a spreadsheet
  4. 4The honest limit of the free tools and when a paid one helps

Goal: score 10 keywords with the GO/NO-GO score and group the approved ones by intent, each group with one owner page.

01From raw list to approved content plan

Tap each block.

Click each block in the diagram to see what it does.

Without first-hand data, the score drops three points: that's how the score separates your content from non-commodity content.

02Score a keyword in five looks

Tap each step.

1. Autocomplete

Type the start of the search into Google, in an incognito window. If the phrase shows up as a suggestion, someone searches for it.

Repeat with letters after the term ("how to make bread a", "b"...) to collect real variations.

03The score spreadsheet and the grouping request

Copy it into your spreadsheet. The grouping can be done by an agent on your subscription, with your review.

GO/NO-GO score (inemaSEO method, step 6)
| Criterion | Points |
|---|---|
| Shows up in Google autocomplete | +2 |
| Google Trends > 0 over 12 months (≥ 10% of an anchor term: +3) | +2 |
| Already has impressions in Search Console | +3 |
| Intent to learn or buy | +1 |
| Top 10 with ≥ 3 weak results (forum, video with no text, old, other language) | +2 |
| Top 10 dominated by big platforms with a specific page | −2 |
| You have a real experiment/course/project to cite | +2 (without it: −3) |

GO ≥ 6 · MAYBE 3–5 · NO-GO ≤ 2
Spreadsheet columns
termo | autocomplete | trends | gsc | intencao | top10_fraco | top10_grandes | dado_proprio (qual?) | score | decisao | cluster
Request to group by intent (agent)
Below are approved keywords (GO). Group them by search INTENT:
what the person wants to solve, not the exact word.
Rules:
- each group gets a short name for the intent and the main keyword;
- the other keywords in the group become sections of the same page, never new pages;
- do not invent keywords or numbers; use only the list;
- if a keyword does not fit any group, leave it on its own.
Answer in a table: group | main keyword | variations.

LIST:
<paste here>
Simulation: illustrative example

Fictional example, from a sourdough bakery:

  • "como fazer levain": autocomplete +2, Trends +3, no impressions 0, learning +1, top 10 with 3 weak results +2, recipe tested at the bakery itself +2 → 10, GO.
  • "melhor pão do Brasil": autocomplete +2, Trends +2, no impressions 0, no clear intent 0, big portals −2, nothing first-hand −3 → −1, NO-GO.

04Practice: your content plan

A spreadsheet with the template's columns.

E1 · Ten scored terms

60 min

Build a list of 10 terms from your topic and score each one with the five checks. In the "dado próprio" column, write which experiment, product, or real case you would cite.

Done when: the spreadsheet has 10 rows with a score and a decision, and every GO row has its first-hand data described.

E2 · Clusters

20 min

Group the GO terms by intent (by hand or with the request to the agent) and check the result. Cross-check with the canonical map from lesson 2.

Done when: each group has one main keyword and one owner page, and no group produced two pages.

05Test what you learned

The explanation shows up after your answer.

Question 1 of 4

A term adds up to 7 points, but you have no case or first-hand data to cite. What is the real score?skill

06Takeaways

Five checksAutocomplete, Trends, Search Console, top 10, and your own first-hand data.
GO ≥ 6MAYBE only if there's room left; NO-GO is out.
Group = pageVariations become sections of the owner page.
2026 yardstickGoogle's guide for AI says non-commodity content is what counts: the first-hand data point is the criterion that weighs the most.

Going further

Google TrendsGoogle Search ConsoleGoogle: optimization guide for AI features (English)inemaSEO method, step 6 (MIT)
Previous lessonNext lesson