Selling with AI 2 · Consulting Playbook|INEMA.CLUB-PRO

Selling with AI Program · course 2 of 5 · 8 lessons

Consulting Playbook: sell diagnosis, not building

Building got easy. Trusting what was built did not. In eight lessons you learn to run the discovery call, measure before you propose, build a stepped pricing ladder, review your own call, talk to an executive, and open doors with free office hours and a workshop.

Start with lesson 1 See the AI Consulting Area
A consultant listens to the owner of a small business at a meeting table, with an open notebook and a closed laptop.
  • 8short lessons
  • 16hands-on exercises
  • 1simulated call
  • 5ready-made templates

The lessons

In the order of a consulting job: position, discover, propose, review, communicate, decide the technology, attract and teach.

  1. Lesson 1 · 14 minWhy most AI consultants failThe consultant who disappears within a year almost never fails for lack of technical skill. They hear the request, deliver exactly what was requested, and the request was wrong from the start. Building got easy; what a company buys is someone who diagnoses first.
  2. Lesson 2 · 18 minThe discovery callNobody leaves the doctor's office with a prescription before the exam. In AI consulting this happens all the time: the client names a pain and the consultant already answers with the solution. The discovery call puts things in the right order: diagnose, say what happens if nothing changes, and only then propose.
  3. Lesson 3 · 18 minSolution and a price that scalesThe client can't judge whether your technical solution is good: they've never rolled out AI. What they judge is whether you look like you know what you're doing, and they read that in your method. This lesson shows the method (survey, measure, pilot, scale) and the pricing in steps.
  4. Lesson 4 · 16 minCall autopsy: learning from your own conversationYou walk out of the conversation thinking you were clear. That feeling comes from the same brain that was busy talking, and it has no way to judge. The autopsy is the cold analysis of the call after it ends, with criteria set beforehand, one score per dimension and a single adjustment for the next one.
  5. Lesson 5 · 16 minCommunication is everythingHigh technical skill with weak communication delivers less than average technical skill with good communication. The client speaks in adjectives ("a lot," "slow," "confusing"); the people who decide read numbers. This lesson shows you how to turn the vague into a number, talk about budget without awkwardness, and deliver everything on one page.
  6. Lesson 6 · 16 minTruly understanding AI: which technology, and what not to useYour bank's credit approval doesn't go through a chat assistant, and that's not a delay: it's engineering. Almost everything that runs at scale is still classical AI. Someone who knows how to choose between generative, classical, hybrid, or no AI stops being a vendor and becomes an advisor.
  7. Lesson 7 · 15 minClients who come to youCold messages still work, but they land in inboxes full of identical automated messages. What builds up is the opposite: useful answers in public, a free office hours for questions and a lead magnet that shows how you diagnose. People who arrive through them have already seen you work.
  8. Lesson 8 · 20 minWorkshop and B2B community: from free to monthly advisoryThe workshop is the cheapest way in and the one that generates the most work afterward: the team learns, the manager sees you in action, and the next conversation is the diagnosis. This lesson shows the 1-hour workshop in 5 parts, the small community of companies, and your plan with dates.

Who it's for

  1. 1Consultants, freelancers, agencies or technical professionals who want to sell AI to companies.
  2. 2People who already deliver projects but feel they compete only on price.
  3. 3People who want to sell diagnosis, monthly advisory and teaching, not just "I'll build your agent."

What you walk away able to do

  1. 1Say in two lines what you do and what you don't do.
  2. 2Run the discovery call with the 3 questions and hit the brakes when red flags show up.
  3. 3Send a one-page proposal with a baseline in numbers and 3 options.
  4. 4Score your own call, write the report for an executive and run a 1-hour workshop.

Where this course fits in Professional 2030

  1. 1Professional 2030 has four roles: Consultant, Auditor, Mentor and Trainer. All four sell trust, not building.
  2. 2This course trains the Consultant: diagnosis, adoption plan, proposal and measured result. Lessons 7 and 8 bring the Trainer's workshop.
  3. 3The common base it uses: AI without exaggeration, scope with written authorization and the one-page report for executives.