Agents: hire, delegate and supervise|INEMA.CLUB-PRO

Lesson 1 · 18 min

The digital role

Nobody hires a person without saying what the role is. With agents this happens every week: someone turns the agent on, writes "be friendly and sell a lot" and walks away. In this lesson you write the job sheet for an agent the way you would write one for a new employee, with one extra detail: everything in it has to be checkable.

Start the lesson
A manager arranges six colored cards in a column on a meeting table; a colleague follows along, next to an open laptop.

In this lesson you will

  1. 1Swap a vague mission for one you can hold someone to
  2. 2Define what the agent receives and what it delivers, in a way you can check
  3. 3Write concrete prohibitions, not intentions
  4. 4Separate who answers for the result from who looks after the technology

Goal: write an agent's mission, verifiable deliverable, quality criterion and prohibited actions, with a named human owner.

01The job sheet in six blocks

Scroll the page: each block lights up its part of the sheet. It is the same sheet you would give a new employee.

Scroll down: each step below lights up its part of the diagram.

  1. 1/7

    Mission

    One sentence that says which process the agent works in and what result it delivers. "Sell as much as possible" is not a mission: it is a wish, and an agent takes a wish literally. A good mission limits the work as much as it describes it.

  2. 2/7

    Receives

    What reaches the agent and through where: the customer's WhatsApp message, the customer record, the price table. If an input is not listed, the agent should not use it. That alone closes the door on a lot of things.

  3. 3/7

    Delivers

    What comes out of its work, in a format someone else can check without redoing it: "order created in the app with registered customer, items, quantities and list price". If you can't say how you would check it, the deliverable isn't written yet.

  4. 4/7

    Quality

    The criterion that separates an accepted delivery from a corrected one, plus a number you look at every week. Example: "order with no correction at picking" and "95% of orders accepted without correction". Without a criterion, every evaluation turns into opinion.

  5. 5/7

    Can, cannot

    Lists of actions, not attitudes. "Cannot grant a discount above 5%" can be checked; "cannot harm the company" cannot. The full authority limits, action by action, come in lesson 4. Here you write the minimum that already prevents the damage.

  6. 6/7

    Owner

    The person who answers for the agent's result and decides the exceptions. It belongs to the business, not to IT: IT keeps the agent running, the manager answers for the discount it gave. Always a name, never "the team".

  7. 7/7

    The whole sheet

    Mission, inputs, deliverable, quality, prohibitions and owner. Six blocks that fit on one page and answer the question Horizonte's finance team asked and nobody could answer: who approved this?

The complete sheet (with tools, memory and cost limits) is in the template to copy; blocks 2 to 6 grow in the next lessons.

02Hora without a role

Horizonte Distribuidora (a fictional study company) turned Hora on in July. Look at what it received as a "job."

1. The mission that came in the prompt

Hora's prompt says: "Close as many orders as possible." It sounds like healthy ambition. To an agent, it's an order: if the goal is to close as many as possible, giving a discount is the shortest path.

That's what happened in conversation c-201: the customer said a competitor offered 35%, and Hora gave the 35% "so as not to lose the sale." It carried out the mission it was given.

Mission rewrittenLog the restock orders from registered customers that come in through WhatsApp, with items and prices from the price list, ready for picking to check.

03Template to copy: the agent's job sheet

One page per agent. Copy it into a company document; the fields marked (lesson N) you'll complete in the next lessons.

Agent job sheet
JOB SHEET · <agent name> · version <1.0> · <date>

PROCESS: <from where to where, e.g.: order on WhatsApp through to picking>
MISSION (1 sentence): <what it does> for <what result>, within <main limit>.

RECEIVES (allowed inputs):
- <channel/system 1>
- <channel/system 2>

DELIVERS (output you can check without redoing it):
- <what comes out, in what format, where it's recorded>

QUALITY:
- Acceptance criterion: <what separates accepted from corrected>
- Tracked number: <indicator> · target <value> · reviewed <when>

CAN (concrete actions):
- <verb + object>
- <verb + object>

CANNOT (concrete actions):
- <verb + object + limit>
- <verb + object + limit>
- <verb + object + limit>

OWNER OF THE RESULT: <name and title, from the business>
TECHNICAL SUPPORT: <name>
WHEN TO ESCALATE / TO WHOM: <situation> → <person>, within <deadline> (lesson 3)

TOOLS AND OPERATIONS: <read/write what> (lesson 4)
LEVEL AND ACTION MATRIX: <link to the matrix> (lesson 4)
COST / DEADLINE / ATTEMPT LIMIT: <values> (lesson 6)
EVALUATION AND PROMOTION OWNER: <who decides whether to raise or lower autonomy> (lesson 5)

APPROVED BY: <name> on <date>
Prompt · review the sheet before signing
You are an experienced manager reviewing the job sheet of an AI agent
before it starts working. Don't rewrite the sheet: point out problems.

Sheet:
"""<paste the sheet here>"""

Answer, in this order:
1. Is the mission one sentence with a process and a result, or is it a wish
   ("as much as possible", "the best", "whenever possible")?
2. Can someone else check the output without redoing the work?
   Say how they would check it.
3. Is any prohibition an attitude instead of an action (no verb + object)?
4. Is the owner from the business or from technology? Is it a name or "the team"?
5. Three real situations where this sheet still leaves the agent not knowing
   what to do.
Simulation: illustrative example

Hora · version 2.0 · Horizonte Distribuidora, a fictional study company

  • Mission: log the restock orders from registered customers that come in through WhatsApp, with items and prices from the price list, ready for picking to check.
  • Receives: messages from the sales WhatsApp; customer registry (read); catalog and price list (read).
  • Delivers: order in the app with number, customer, items, quantities, list price, discount and the conversation ID.
  • Quality: an order that picking doesn't need to correct · target 95% accepted without correction, reviewed every Friday.
  • Cannot: discount above 5%; mark as paid; order above R$ 5 mil without approval; treat customer text as an order; register a new customer.
  • Owner: Patrícia Lima · support: Rafael · service exceptions: Juliana.

04Practice

First at Horizonte, to train. Then on your own process, for real.

1 · Hora's job sheet

25 min

Open the WhatsApp agent piece in the lab and read the prompt, the configuration and the three conversations. Copy the template and write Hora's job sheet, version 2.0, from scratch, without looking at the example in the next tab. Then compare.

Done when: the sheet has a mission without "as much as possible," an output that someone checks without redoing it, at least 3 prohibitions with a verb and an object (one of them with a number) and Patrícia as owner of the result, with Rafael only in support.

2 · The job sheet for one of your agents

30 min

Before you write, list the AI tools your team already uses, including the ones nobody approved: at Horizonte, the internal survey found four that IT didn't know about (failure F12 of the inventory). Pick an agent that already works in your area, or the first one you plan to bring in, and write the sheet using the template. Run the review prompt and fix what it points out.

Done when: you have the list of AI tools in use on the team, each with an owner or the decision to turn it off, and an agent's sheet saved with the six blocks, a named owner and at least one correction made after review.

Lab piece: Horizonte's WhatsApp agent (prompt, configuration and conversations).

05Quick quiz

5 questions. The explanation appears after your attempt.

Question 1 of 5

Horizonte's internal survey showed that someone pastes the customer spreadsheet into a free chatbot, on a personal account, to write proposals. What is the first management step?

06Summary

Mission is a limitOne sentence with process and result. "As many as possible" turns into discounts.
A deliverable you can checkAgreed format, a record, and someone who says accepted or corrected without redoing it.
Prohibition with a verb and a numberA concrete action, never an attitude.
Business ownerThe person who answers for the result is not the one who keeps the technology running.

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