🔎 Hunt

At facebook.com/ads/library, you can see all active ads from any brand on Facebook and Instagram.

It’s the world’s largest free source of proven ads. Everything your competitors run is there.

facebook.com/ads/library · free · public · no login required to browse.

On library.tiktok.com, you can find ads running on TikTok, with filters similar to Meta's.

TikTok is home to the "everyday people talking" format. Many viral videos that later become ads start there.

library.tiktok.com · focused on vertical video · great for UGC.

You type in a word related to your product and see ads that talk about it.

It’s the fastest way to find out what your niche is advertising right now.

Think like the customer. Try synonyms. Write down the good ads.

You type in a brand or person's name and see everything they’re advertising in 1 click.

Lets you study exactly the competitors vying for your customer.

Search by name. See what leaders in your niche are doing. It’s all open.

Filters that narrow the search: media type (video/image), platform, active ads only, date range.

Good filtering is what separates “seeing everything in a mess” from “seeing only what matters.”

Video · active ads only · period · platform. Always start with "active ads".

You can filter by country. You can study Brazil or see what's already working abroad.

Many winning ideas appear first in other markets. You can bring them to yours first.

Filter by country. Get inspired abroad, then adapt for your market.

How long the ad has been running. 30+ days is good; 60+ is rare and great.

It’s the simplest and most reliable sign that an ad is profitable.

Check the start date. Time = health.

How many times the ad was shown. Very high = a lot of money invested.

No one puts a lot of money into a bad ad. High impressions = a strong bet.

Sort from highest to lowest. Start at the top.

Several nearly identical versions of the same ad running together.

It means the brand has found the formula and is getting the most out of it.

Count the variations. Many = confirmed winner.

Many new ads launched at once across multiple channels.

Often marks the birth of a winning campaign.

15-20 at once = a bet. Multiple channels = confidence.

One signal on its own can be misleading. The strength is in seeing several at once in the same ad.

It keeps you from copying something that only "looks" good. Cross-checking signals gives you more confidence.

Time + impressions + variations together = a true winner.

The "unicorn" is the ad that has survived 60+ days and shows several strong signals.

It’s the best possible model for you to take apart and copy the structure.

Rare, proven, top study priority.

A list of 20 to 30 competitors vying for the same customer as you.

With a list, you keep an eye on the same brands and quickly notice what’s catching on.

Write this down in a notebook or spreadsheet. Revisit it every week.

Choose brands that speak to the same person you want to reach (age, interests, problem).

An ad that works for another audience may not work for yours. Target the same customer.

Same customer = useful examples. Define your avatar.

Within the library, sort the brand's ads by highest impressions.

The ones at the top are where the money is—the most likely winners.

Largest → smallest. Focus on the top of the list.

Before copying, confirm that the ad has been running for at least 30 days.

Don't copy something that's been around for only 5 days — there's not enough data yet to know if it sells.

≥30 days before copying. High impressions + time = green light.

A free browser extension that adds a “download” button over the ads in the library.

Lets you save the ad video to analyze it carefully and use it as a model.

Install it in your browser · refresh the page · the download button appears.

With the extension enabled, one click saves the ad video to your computer.

You build a collection of the best ads to study and recreate in Tracks 3 and 4.

Download the winners. Organize them by niche. This collection becomes gold.