PTENES
MODULE 4.1

🤖 The AI workflow

Three tools working together: one that thinks and coordinates, one that generates the video, and a platform that brings it all together. You provide the template and get the finished ad.

6
Topics
30
Minutes
Practical
Level
Overview
Type
🧠 orchestrator coordinates everything 🎥 video generator 🏭 platform 🎬 ad ready
1

🧠 The orchestrator

Imagine an AI "conductor" that receives your request, analyzes the sample video, and gives the orders for the other tools. It turns “I want an ad like this” into concrete steps, without you doing everything by hand.

🔑 The flow's brain

The orchestrator doesn't create the video by itself — it coordinates. It analyzes the example, writes the script, and calls on the generator. You talk to it in plain Portuguese.

2

🎥 The Video Generator

It’s the tool that actually creates the video in a UGC style, using an image and instructions. It’s what works the “miracle” of turning a product photo into a video of someone speaking.

📊 How it works, in brief

You provide an image (of the product or actor) + a script, and it returns the video. The better the script, the better the result.

3

🏭 The Factory Platform

A platform with a library of actors, voices, and everything ready to go, where you build the ad without needing to code. It’s the easiest approach for nontechnical users: drag, choose, and generate.

✓ Platform advantage

  • ✓No code or terminal needed.
  • ✓Actors and voices ready to use.

When the technical route is worthwhile

If you (or someone on your team) can code, you can connect everything via API and automate at scale. But you don't need to do that to get started.

4

🔄 The end-to-end workflow

The complete sequence, in four steps. Understanding the workflow puts you in control of every stage.

1
Model — you provide a winning video you downloaded in Track 2.
2
Analysis — AI breaks it down (as in Track 3).
3
Script — it writes in the same style for your product.
4
Video — the generator produces the finished ad.
5

🖼️ Swap the product and actor

The power of multimodal AI: you take a video that works and ask "swap in this product" and “replace the actor with this one.” It’s the fastest way to adapt a winner while keeping the formula.

💡 Tip

Always have a good photo of your product on hand (clean background, well lit). It’s the asset AI uses to place your item in the video.

6

🧾 From the template to the script

Here the tracks connect: you provide the Trail 3 template + a photo of your product, and AI writes your ad script in that winning style. It’s the bridge between studying and producing.

example prompt for AI (illustrative)

"Based on this winning video and this template, write an ad script for my product (photo attached), in the same style, about 12 seconds long, vertical."

✅ Module Summary

✓
3 tools — orchestrator, generator, and platform.
✓
4-step workflow — model, analysis, script, video.
✓
Multimodal — swap the product and actor in a video that works.
✓
Template → script — the bridge between studying and producing.

Next Module:

4.2 — Actor and voice: voice is everything

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