Lesson 7 · 18 min
Before you publish, three questions: do viewers know it was made with AI? Is everything that appears in the film yours or authorized? What does the law where you are require today? The laws are still changing, so this lesson teaches the principle and gives each rule with its source and date.
Start the lesson
Goal: check your film before publishing: label, people and voices, brands, music, model license, and a record of what was generated.
Five questions, in this order. Click each one.
Laws and rules change: each one here comes with its source and date. What is not confirmed in an official source appears as reported.
Principle first, rule with source and date after.
In the European Union, Article 50 of the AI Act has applied since 08/02/2026: anyone who publishes a deepfake must add a visible or audible label. The Code of Practice on marking and labeling came out on 06/10/2026 and says a machine watermark alone is not enough.
For a clearly artistic or satirical work the requirement is milder. Outside the EU, a label is good practice, and many platforms have their own rules.
SynthID (Google) is an invisible watermark; C2PA are content credentials written into the file. According to a secondary source (May/2026), Google announced verification of both in Search and Chrome.
The limit: metadata can be removed, and a watermark only covers the generators that take part. That is why the label the audience sees is still necessary.
Seedance 2.0 clashed with the MPA, the association of US film studios, for generating actors and characters. The Sora app, with its "cameos" of real people, shut down on 04/26/2026, and the API on 09/24/2026.
In the US, the NO FAKES Act, which protects image and voice against digital replicas, passed the Senate committee on 06/18/2026 and was stalled on the floor as of 10/07/2026.
Brazil, reported by the press and not confirmed here in an official source: PL 2338/2023 (the AI framework bill) passed the Senate on 12/10/2024 and was still in the Chamber in 2026; a TSE resolution would address synthetic content in the 2026 elections.
Model license: Wan 2.2 is Apache 2.0; LTX-2.3 uses a community license, paid above US$ 10 million in revenue. Read the license before using it for work.
The checklist the page checks and a label text for the video description.
Label: <where and how the audience learns it was made with AI> People: <who appears; real with permission, or fictional> Voice: <whose each voice is; permission> Brands: <any third-party brand, logo or character? which one and why> Music: <origin of the score and the license> Model: <generators used and the license of each> Platform: <where you will publish and the label rule there> Record: <where the prompts, references and dates are>
Video made with artificial intelligence. Characters and scenes are fictional; no real person was portrayed. Tools: <image, video and voice generators used>. Score: <origin and license>.
Paste the file (or upload the .txt). Test first with the example that passes and the example with errors.
Only for people who already use a terminal. In the course folder downloaded from GitHub; for your own file, replace --exemplo with its name (checklist.txt).
python3 conferir.py etica --exemplo; echo "saída: $?" python3 conferir.py etica --errado; echo "saída: $?"
$ python3 conferir.py etica --exemplo; echo "saída: $?" OK: checklist com 8 respostas saída: 0
$ python3 conferir.py etica --errado; echo "saída: $?" Ainda não. O que falta: - Falta a linha Rótulo: com a descrição (pelo menos 6 letras). - Falta a linha Voz: com a descrição (pelo menos 6 letras). - Falta a linha Marcas: com a descrição (pelo menos 6 letras). - Falta a linha Plataforma: com a descrição (pelo menos 6 letras). saída: 1
The checklist for your film. The page checks that each item was answered; the right answer depends on your case.
Answer the eight items for your film, one per line. Paste it into "Check your checklist" and download checklist.txt to the project folder.
Done when: the page answers OK: checklist com 8 respostas and the checklist.txt is in the project folder.
Adapt the template's label text to your film, put a short notice on screen in the last shot, and save the description text in the project folder as rotulo.txt.
Done when: the rotulo.txt is in the project folder and, when you play the film, the made-with-AI notice appears on screen in the last shot.
Five questions. The explanation appears after each answer.
Question 1 of 5
Since when has Article 50 of the AI Act (labeling) been in force in the European Union?
Question 2 of 5
Your generator already adds an invisible watermark. Do you need a visible label?
Question 3 of 5
Which voice can you use in an ad made with AI?
Question 4 of 5
How does this course treat the TSE resolution on synthetic content in the 2026 elections?
Question 5 of 5
Why keep prompts, references and dates for each shot?
Choose an answer. The explanation appears after you try.