Lesson 7 · 15 min
A news item that only exists as an entry in a list on the home page disappears when the list moves on, and the URL the search engine had already indexed goes with it. Every news item deserves its own address, news markup pointing to your brand, a body written only with facts from the source, and an archive that is never pruned.
Start the lesson
Goal: publish news on its own URL with NewsArticle, a body with only facts from the source, and an archive that never deletes pages that are already indexed.
Tap each block.
The list is the showcase; the archive is the collection.
Tap each step.
Generate the address from a stable id, not from the position in the list. Same id in PT, EN, and ES, with reciprocal hreflang.
Give the agent the source page's text and the request template. Three paragraphs: what it is, what changes for those who use it, how to get started.
Check the result: 110 to 320 words and every number present in the source (the check from lesson 5 works).
Fill in the title, description, real dates, language, the source in isBasedOn, and the publisher with your organization's @id.
Add the news item to the archive (never remove the old ones) and notify search engines only with URLs that return 200, as in course 1.
On the news site, 113 of 159 news items have a text body; the others stayed that way because the source requires a login, has little text, or returned a 404. On 10/02/2026, 342 news URLs were submitted.
From inemaSEO (MIT). Change the domain, id, and dates.
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"@id": "https://news.seusite.com/noticias/id-da-noticia/#article",
"mainEntityOfPage": "https://news.seusite.com/noticias/id-da-noticia/",
"headline": "News headline",
"description": "One-sentence summary.",
"articleBody": "Body of 150 to 250 words, written only with facts from the source.",
"datePublished": "2026-10-02",
"dateModified": "2026-10-02",
"inLanguage": "en",
"isBasedOn": "https://fonte-original.com/materia",
"publisher": { "@id": "https://www.seusite.com/#organizacao" }
}You write the body of a news item for non-expert readers.
News item: "<title>" — <summary>
Write 3 short paragraphs (150 to 250 words in total):
1) what it is; 2) what it's for / what changes for those who use it; 3) how to get started or what to watch for.
RULES: use ONLY facts from the SOURCE TEXT; do not invent numbers, dates, prices, names, or promises; simple
sentences, no clickbait, no "in this article". Then translate into English (en) and Spanish (es), keeping
product and brand names.
Reply ONLY with JSON: {"pt":["p1","p2","p3"],"en":["p1","p2","p3"],"es":["p1","p2","p3"]}
SOURCE TEXT:
<text extracted from the original page>News archive for <site> - every published news item goes into <arquivo.json>; nothing is removed - the home page shows the <N> most recent from the archive - source with login or little text: page with noindex until it has a body - body validation: 110 to 320 words; every number exists in the source; 3 paragraphs per language
A title with one sentence is a thin page, and an indexed thin page weighs against the whole site (course 1, lesson 7). The 150-to-250-word body isn't filler: it's the useful summary, with only facts the source confirms.
Pick a real piece of news from your subject.
Write the body with the request template from the source, fill in the NewsArticle with your organization's @id, and publish it at its own URL.
Done when: the page returns 200, the schema.org validator shows the NewsArticle with no errors and the publisher pointing to your @id, and the body is 150 to 250 words.
Write your site's archive rule and check whether the home page prunes old pages.
Done when: the note says where the file lives, how many items the home page shows, and what happens to news items without an accessible source (noindex).
The explanation shows up after your answer.
Question 1 of 4
The home page shows the 20 most recent news items and deletes the older ones. What's the problem?skill
Question 2 of 4
The news source requires a login and you don't have the text. What do you do?
Question 3 of 4
What does the NewsArticle's publisher point to?
Question 4 of 4
The generated body has a number that isn't in the source. Now what?
Choose an option. The explanation appears after your attempt.