DICA 2 · Deploy, Train, and Follow Up|INEMA.CLUB-PRO

DICA Program · course 2 of 2 · 8 lessons

Deploy, train, and follow up: from the map to an assistant that runs on its own

The diagnosis is done and the owner has picked where to start. Now you choose the first assistant, write its playbook, turn it on with approval in phases, teach the owner and the team, and follow up until it runs on its own. All of it at Clínica Vila Serena, a fictional clinic with 9 people and a reception desk on WhatsApp.

Start with lesson 1 See DICA 1 · Diagnosis
Reception desk of a small clinic at dusk, with an open notebook and a phone on the counter.
  • 8short lessons
  • 15exercises with "done when"
  • 1simulated conversation
  • 2videos

The lessons

In the order of a delivery: choose, write the playbook, turn it on in phases, decide how to build, teach, follow up, maintain, and close out the dossier.

  1. Lesson 1 · 16 minThe first assistant: 3 criteria and what not to chooseThe first assistant decides whether the owner trusts the second. Its job is not to solve the clinic's biggest problem: it is to prove, in a small, visible piece, that applied AI works in that operation. That is why the choice comes before any tool and ends in a one-page sheet, with what it does not do and how to shut it down.
  2. Lesson 2 · 18 minThe operational playbook: 7 parts, worked examples, and a fixed outputThe playbook is the document that turns the clinic's way of serving people into instructions the assistant follows. Without it, any tool answers by guesswork. With it, the owner reads, approves, and corrects; and when the assistant gets something wrong, you know which version it was following.
  3. Lesson 3 · 20 min3-phase approval in a small businessIn a small business, the assistant doesn't just start sending messages on its own. It climbs a ladder: first the owner approves everything, then only the important things, and finally only the exceptions. Each step takes control away from the owner only where the record shows it's safe, and always with a way back.
  4. Lesson 4 · 18 minBuild without becoming a factory: open kit, no-code, or nothingBuilding got easy; what the owner is buying is knowing that what was built works. That's why this lesson doesn't teach a tool: it teaches how to decide. Sometimes nothing needs to be built, sometimes an open kit does the job, and sometimes a custom flow is worth it. In every case, 15 cases tested before you turn it on.
  5. Lesson 5 · 17 minTrain: the owner, the internal champion, and the 90-minute trainingAn assistant with no one inside looking after it becomes an orphan: everything built, nothing sustaining it. In a small business, that someone is the owner or a trusted person. Choosing that person is part of the delivery, and the 90-minute training, the one-page manual, and the question log are what let the clinic get along without you.
  6. Lesson 6 · 17 minFollow up: 20-minute check-in, 5 indicators, 3 alertsWithout numbers, in a bad week the owner's impression becomes "it's not working." With numbers, you show what has changed since the baseline. Follow-up is a short, fixed ritual: 20 minutes at the same time, five numbers, one adjustment, and a one-page report. And three signals that call for a visit, not a discount.
  7. Lesson 7 · 17 minMaintain and standardize: maintenance, next area and niche libraryThe assistant running is not the end. The model changes, the WhatsApp rule changes, the clinic changes. This lesson shows what stays after the handoff: a written maintenance scope, a 12-month map for the clinic, a library that lets the next client in the same niche start from the middle, and a checklist so nothing gets forgotten.
  8. Lesson 8 · 20 minFinal project: DICA from start to finish at Clínica Vila SerenaTime to bring it all together in a single dossier: the diagnosis from DICA 1 and the pieces from lessons 1 to 7, applied to Clínica Vila Serena, a fictional clinic. You assess the dossier against a rubric before calling it done, and you leave with a 90-day plan with dates. A real case is optional and only with written authorization.

Who it's for

  1. 1Small business owners (clinic, real estate agency, bakery, repair shop, store) who want to bring AI into their own business with a method, without an IT team and without scares.
  2. 2Beginner consultants who serve small businesses and already know how to sell the diagnosis: here you learn to deliver.
  3. 3Anyone who took DICA 1 · Diagnosis and came out with an opportunity map.

What you'll be able to do

  1. 1Choose the first assistant using the 3 criteria and write what it does not do.
  2. 2Write the playbook in 7 parts and turn the assistant on in 3 approval phases.
  3. 3Train the owner and the internal champion in 90 minutes and leave behind a 1-page manual.
  4. 4Follow up with a 20-minute check-in, 5 indicators, and 3 alerts, until the cadence becomes monthly.

Where it fits in Professional 2030

  1. 1Professional 2030 has four roles that sell trust, not construction. The DICA Program is the Consultant role, focused on small businesses.
  2. 2Building is part of the service; what lasts is the diagnosis, the teaching, and the follow-up.
  3. 3Previous course: DICA 1 · Diagnosis.

What's covered in other courses

  1. 1Pricing, proposal, and selling the follow-up: Selling with AI 4 and Selling with AI 5.
  2. 2The agent's authority limits and progressive trust: AI Management · Agents.
  3. 3Test before turning on: Professional 2030 · Mentor. Measure 30/60/90: Professional 2030 · Consultant.
  4. 4LGPD (Brazil's data protection law) in depth: Professional 2030 · Auditor.