Lesson 5 · 17 min
This is the group with the most building on the list: ready-made programs, creatives, faceless channels, funnels. The tool is the same for everyone, so whoever only produces competes on price. Two opportunities move up, and not because of technique: because of position. Being the fractional owner of the plan and stepping in to fix what already exists.
Start the lesson
Goal: recognize the saturated buildings and choose a position of trust: fractional owner of the plan or renovation specialist.
Two move up by position, seven are building. Click each box.
The tool is the same for everyone. What sets you apart is taste, position or trust.
And the care that comes with it.
You split your week among a few companies and answer for each one's AI plan. A bonus per delivered milestone ("triage system live by the end of the quarter") aligns your work with the result.
First step: look for open AI leadership job postings and write that you don't want the job; you want to solve the problem without payroll costs, starting the following week.
The format of home renovation shows, applied to operations: tour, list of what is broken, before and after in a few weeks. Almost nobody presents themselves this way, so the question "what is a renovation specialist?" already opens the conversation.
Paid diagnostic first, deducted from the renovation price. One lever at a time, with a measured before and after.
"If you're not satisfied in 90 days, you don't pay" closes a contract and breaks whoever depends on that money. Only offer a full guarantee if you have the cash to honor it and the track record to predict the result.
Before that, prefer a partial, specific guarantee.
Small businesses think any generated image looks impressive, and they don't see the sloppy text in the piece. People with visual repertoire see it, and that is what you sell. Without repertoire, it's a price fight.
Funnel analysis is a diagnostic: it shows where a company loses people, before any building.
You are a conversion specialist, direct and with no flattery. I will describe a company's public funnel. What I observed: <what the home page promises; where the action button is and what it says; how many fields the form has; what messages arrive afterward; what social proof exists; what the offer asks the person to do next> Deliver: 1. The 5 points where this company is losing people, in ORDER of how much each one costs. 2. For each point, the specific fix: not "improve the copy", but the exact sentence that goes in its place. 3. An honest estimate of the gain from each fix, with the range and the uncertainty stated. 4. What I do NOT know without internal data, and what question I ask to find out.
Two exercises.
Pick a company in your niche with a public funnel and run the analysis with what you observed.
Done when: you have 5 points in order of cost, each with the exact sentence that goes in its place, and the list of what can't be known without internal data.
Write a before and after of the operation of a fictional but realistic company, in the renovation format: the tour, what is broken, what changes. Log opportunities 11 to 19 in the filter table.
Done when: the text says in plain words that it is hypothetical, has at most one lever, and the 9 rows are in the table.
3 questions.
Question 1 of 3
What is the real prerequisite for an AI creatives agency?
Question 2 of 3
Why does AI renovation fall into the Auditor's box?
Question 3 of 3
You are just starting out and have no reserve. What guarantee should you offer on the renovation?
Choose an option. The explanation appears after you answer.