Lesson 4 · 17 min
The proposal turns the plan into a commitment. It says what you deliver, what you don't deliver, and what the client needs to do. A clear scope avoids the month 4 fight, when the client thinks "SEO" included everything, up to position 1.
Start the lesson
Goal: write a one-page proposal with the scope in four blocks, deliverables, limits, and what the client needs to do.
Tap each block.
Each block has a deliverable the client can check on their own and a limit in writing.
Tap each step.
Choose the blocks the diagnosis called for. Not every client needs all four in the first month.
For each block: deliverable, deadline, and how to check it.
Write down what you don't promise: position, AI citations, number of articles, indexing time.
Google says there is no shortcut and no special requirement for AI, and AI answers vary with every run. That goes in the text, in those words.
Access to the domain when needed, 1 to 2 hours a week of review while there is content, someone who decides and approves, credentials at the right moment (not before).
Without that, the deadline moves along with their review, and the proposal says so.
US vendors advertise a one-time GEO audit between US$ 500 and US$ 7,500, and monthly support for a small business between US$ 2,000 and US$ 6,000. These are numbers from people who sell, with no independent study.
There is no reliable data for Brazil. Adapt it to your market and test.
Price ladder and menu of options are in course 2 of the Selling with AI Program; ranges by service and "price is a test", in course 4.
Copy it and swap out what's in [brackets].
PROPOSAL — [client] — [date] STARTING POINT (from the diagnosis of [date]) - [3 findings, one line each] - Non-branded searches: [clicks]/[impressions] in 28 days. Questions in the AIs: showed up in [x] of [y]. SCOPE | block | deliverable | deadline | how you check it | |---|---|---|---| | Foundation | X-ray with no major finding | 30 d | before × after report | | Measurement | weekly export + 1-page monthly report | every month | file and report | | Content | [3] pages with your data, approved by you | 90 d | indexed URLs | | AI visibility | question set of [20] questions, by hand, every month | every month | spreadsheet | NOT INCLUDED / I DON'T PROMISE - Search engine ranking or AI citation (nobody controls it; Google says there is no shortcut). - Volume of articles. Site networks. Paid indexer. - Touching the site or the dashboards without written authorization (attached). YOU NEED TO PROVIDE - Read access to Search Console and Bing Webmaster; access to the domain when it's time to verify. - [1–2] h per week to review and approve content; one person who decides. INVESTMENT: [amount] — [payment terms]. Scope review on day 30.
Use the diagnosis and the plan from lessons 2 and 3.
Fill in the template with the diagnosis and the plan. Choose only the blocks the diagnosis justifies.
Done when: the proposal fits on one page, each chosen block has a deliverable, a deadline and a way to check it, and the starting point has at least one number from the diagnosis.
Write the "not included / I don't promise" section and the "you need to provide" section. Read it out loud as if it were for the client.
Done when: there are at least 3 limits (ranking, AI citation, volume) and at least 2 client prerequisites, with hours per week written as a number.
The explanation appears after your answer.
Question 1 of 4
What goes into the "AI visibility" block of the proposal?skill
Question 2 of 4
A client asks how much it costs. You saw that US vendors charge from US$ 500 to 7,500 per audit. How do you use that number?
Question 3 of 4
Why does the proposal list what the client needs to do?
Question 4 of 4
Which limit should be written in the proposal?
Choose an option. The explanation appears after your attempt.