Lesson 3 · 16 min
The 43 look like 43 businesses. In practice they are three verbs in different combinations: teach, diagnose and deliver the thing that was built. The five entry doors show the whole shift: training, roadmap and diagnostic move up; store and scheduling became a piece of a bigger service.
Start the lesson
Goal: separate the doors that move up (teaching, roadmap, diagnostic) from the builds, and put together a short diagnostic with three wins.
Three move up, two become a piece. Click each box.
Verb map from the source: teach (1, 20, 21, 23), diagnose (2, 3, 17, 37), deliver (4, 5, 9, 10). The more verbs together, the higher the barrier.
What it is, who it's for, and the first step this week.
You teach the team to use AI in their own concrete work: an opening talk, a hands-on workshop, or training for the internal instructors. For mid-sized companies with lots of manual processes and teams that already use AI badly and know it.
First step: record yourself solving a boring task from your day with AI, with no fancy edits, and publish it. Then offer a free 45-minute session to a company you know.
Record yourself teaching. If you end your sentences with "does that make sense?" and a rising tone, you don't understand it well enough yet to teach it.
A plan with order, deadline and owner for 30, 60, 90 and 180 days, built from interviews, the real work and an inventory of the tools the company already pays for. Deliver it as a working session, never as a file sent by email.
Quarterly review: the market changes and the plan gets old. It's follow-up, not building.
"AI knows me better than you do." Honest answer: it agrees with whoever asks, and it doesn't prioritize if nobody tells it to. I sell judgment and order.
Look at the business from the outside and point out where time and money leak. The version that works best is the short, free one: three obvious wins, delivered without asking for anything in return.
You can gather material without a password: the systems the site uses, the public reviews, and the obvious thing not done (no way to book, no reply outside business hours).
Use it with what you really observed. Nothing made up.
You are an operations consultant. I'm going to give you what I was able to observe publicly about a company. Don't make up data: when information is missing, write "not observable" and say how I would confirm it. Company: <segment and city> What I observed: <what the site has and doesn't have; how they respond; what customers complain about in reviews; what the public presence shows; roughly how many employees they seem to have> Deliver: 1. The THREE most expensive leaks these signals suggest, each with an estimate of how much it may cost per month and the math that supports the estimate. 2. For each leak, the simplest possible fix, the one I can show working within a week. 3. A 5-line message that I send along with the diagnostic, with no link and without asking for anything in return. 4. The question they will probably ask after reading it, so I can arrive with the answer ready.
This is the lead magnet you will use in the 30-day plan.
Choose a local niche, list ten well-reviewed companies, and run the short diagnostic for one of them with what you observed.
Done when: the diagnostic has 3 leaks, and each one cites an observable signal you actually saw; none of them is "they probably have integration problems".
Enter opportunities 1 to 5 in the filter table, with the box and the five criteria. For 4 and 5, write which service they become part of.
Done when: the 5 rows are in the table, with Y/N on the 5 criteria, and rows 4 and 5 say which role they become a piece of.
3 questions.
Question 1 of 3
The client says they already made an AI plan by chatting with a tool. What does the roadmap offer that the tool doesn't?
Question 2 of 3
Why did automatic scheduling fall into the building box?
Question 3 of 3
One leak in your diagnostic says "they probably have integration problems," with no observed signal. What should you do?
Choose an option. The explanation appears after you answer.